At a Glance
- Tasks: Analyse B2B marketing performance and deliver actionable insights to drive growth.
- Company: Dynamic marketing analytics team in a vibrant Shoreditch location.
- Benefits: Competitive salary, paid holidays, pension, and hybrid work model.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact on marketing strategies and help shape business success.
- Qualifications: 8+ years in B2B marketing analytics and strong skills in Power BI and SQL.
The predicted salary is between 96000 - 96000 £ per year.
Location: Shoreditch (Hybrid – 3 days per week onsite)
Duration: 12 months contract initially
Budget: £96k per annum + paid holidays + pension or £500 per day Inside IR35
The Growth Marketing & Insights (GMI) organization provides objective marketing analysis and performance measurement to support client’s business objectives. Within GMI, the B2B Applied Analytics team helps B2B Marketing teams make better decisions by delivering clear, practical insights into marketing performance, channel effectiveness, and audience engagement.
We are looking for a B2B Applied Analyst to support the measurement and analysis of B2B marketing performance across channels and programs. This role focuses on understanding what’s working, where to optimise, and how marketing activity contributes to pipeline and growth.
- Analyse marketing performance across channels such as paid media, email, ABM, events, and web, identifying drivers of engagement, conversion, and lead quality.
- Support full-funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance across demand generation and ABM programs.
- Develop and maintain measurement frameworks for campaigns, channels, and audiences to ensure consistent and meaningful performance tracking.
- Produce channel- and program-level insights to support budget decisions, planning, and optimisation discussions.
- Build and maintain dashboards and reports (primarily in Power BI) that enable marketers to understand performance and make informed decisions.
- Partner with Marketing Operations and Campaign teams to support planning, execution, and post-campaign reviews.
- Contribute to attribution and incrementality analysis to better understand true marketing impact.
- Provide ad-hoc analysis to support in-flight optimisation and stakeholder questions.
- Support efforts to improve data quality and consistency across marketing systems (e.g. campaign structure, tracking, attribution inputs).
- Help automate and scale reporting and insight delivery over time, reducing manual effort and improving speed.
- Drive cross-functional collaboration within Marketing to ensure insights are adopted and influence decision-making.
- Deliver insights through clear storytelling and visualization, tailored to executive, operational, and marketing audiences.
Requirements:
- 8+ years’ experience in B2B marketing analytics, campaign measurement, or marketing performance analysis.
- Experience working with Power BI for analysis and dashboarding.
- Familiarity with key marketing and sales platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce (SFDC), and/or Dynamics.
- Comfortable working with SQL and Excel; experience with Python or R is a plus.
- Ability to translate data into clear insights and practical recommendations.
- Strong communication skills and confidence working with marketing stakeholders.
- Degree or equivalent experience in Marketing, Analytics, Statistics, Finance, Computer Science, or a related field.
- Exposure to attribution models, incrementality testing, or experimentation.
- Interest in workflow automation, agentic AI, and emerging analytics capabilities.
Senior Marketing insights Analyst in London employer: eTeam
As a SQL DBA Lead in Manchester, you will join a dynamic team that values expertise and collaboration, offering a supportive work culture where your contributions are recognised. The company prioritises employee growth through mentorship opportunities and continuous learning, ensuring you can advance your skills in a secure and innovative environment. With a focus on performance and security, this role provides the chance to work on enterprise-level database operations while enjoying the benefits of a fully onsite position in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing insights Analyst in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing insights Analyst in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at eTeam from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at eTeam specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at eTeam
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at eTeam, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show eTeam you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure eTeam that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for eTeam, so think on your feet and don't hesitate to showcase your creativity!
