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- Tasks: Lead the planning and execution of hybrid events and webinars to drive customer engagement.
- Company: Join a dynamic B2B marketing team in a leading software development company.
- Benefits: Competitive salary, flexible working arrangements, and opportunities for professional growth.
- Why this job: Make an impact by creating engaging digital experiences that connect with audiences worldwide.
- Qualifications: 5+ years in marketing, strong project management skills, and experience with digital events.
- Other info: Collaborative environment with a focus on innovation and data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity Client is recruiting for a hands-on Demand Marketing Manager to work within the B2B Marketing Team, specifically focusing on hybrid events and webinars. The successful candidate will be responsible for managing the end-to-end process of digital events to meet targets for driving customer engagement, marketing qualified leads, and ARR.
In close collaboration with stakeholders across EMEA and the US, you will produce and manage B2B hybrid events and webinars.
What you’ll do
- Planning
- Develop and document plans to drive growth across tactical demand marketing initiatives, with a strong focus on hybrid events and webinars.
- Represent demand marketing and provide ideas and solutions that tie into the data-driven strategy that we promote.
- Advise hybrid events and webinars strategy by understanding business priorities, opportunity sizing, and resource availability.
- Utilize a variety of data models and insights to determine the best approach for digital events.
- Ensure alignment with global priorities and initiatives to ensure that locally driven campaigns are operating in key opportunity areas and deliver incremental benefit to the business.
- Execution
- Manage the end-to-end process of digital events (webinars), including planning, producing, promoting, executing, and analysing the outcomes.
- Collaborate with peers in cross-functional teams (e.g., demand marketing, regional marketing, sales) to ensure seamless execution of events.
- Oversee all production details of hybrid events and webinars, ensuring a smooth and professional experience for attendees.
- Utilize project management tools like Workfront to set up and detail campaigns, ensuring readiness for deployment.
- Ensure the technical aspects of webinars, such as platform setup, speaker coordination, and live event support, are handled efficiently.
- Centralize documentation of all webinar-related assets to support demand generation and ensure easy access and reference for future use.
- Measuring and Success
- Define success metrics upfront and communicate them across all partners to ensure alignment.
- Set up campaigns to ensure metrics can be effectively measured and tracked.
- Ensure performance metrics are tied into the overall business priorities and are useful for future program refinement.
- Build testing frameworks where possible to assess business impact and validate results.
- Showcase program progress and successes to wider partners through regular updates and quarter-end reviews.
- Centrally assess and document the results of webinars, providing detailed reports that can inform strategy and improvement areas.
What you’ll need to succeed
- 5+ years of significant marketing experience with a growth mindset, a solid understanding of CRM, and experience in solving business problems.
- Proven experience in planning and executing digital events (webinars) from start to finish in a B2B environment.
- Excellent project management skills and experience with tools like Workfront.
- Strong organizational skills and ability to manage multiple projects involving various stakeholders.
- Excellent analytical skills for data-led decision making.
- The ideal candidate is reliable, detail-oriented, and understands B2B user journeys.
Preferred Qualifications
- Experience with digital event platforms and technologies (preferably Connect).
- Experience working in a global, cross-functional environment.
Event Marketing Manager in London employer: eTeam
Contact Detail:
eTeam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past event marketing successes. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Bring fresh ideas to the table that align with their goals, especially around hybrid events and webinars.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Event Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Event Marketing Manager role. Highlight your experience with digital events and B2B marketing, and don’t forget to showcase your project management skills. We want to see how you can drive customer engagement and lead generation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of past successes in managing hybrid events and how you’ve collaborated with cross-functional teams. Let us know what makes you tick!
Show Off Your Analytical Skills: Since we’re all about data-driven strategies, make sure to highlight your analytical skills in your application. Talk about how you've used metrics to measure success in previous roles and how you plan to do the same for our digital events.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity to join our team!
How to prepare for a job interview at eTeam
✨Know Your Events Inside Out
Make sure you’re well-versed in the specifics of hybrid events and webinars. Research recent trends, successful case studies, and the tools used in digital event management. This will not only show your passion but also your readiness to contribute from day one.
✨Showcase Your Project Management Skills
Be prepared to discuss your experience with project management tools like Workfront. Have examples ready that demonstrate how you’ve successfully managed multiple projects, collaborated with cross-functional teams, and ensured seamless execution of events.
✨Data-Driven Decision Making
Highlight your analytical skills by discussing how you’ve used data to inform your marketing strategies. Be ready to explain how you define success metrics for events and how you’ve measured their impact on business goals in previous roles.
✨Engage with Stakeholders
Since collaboration is key, think of examples where you’ve worked closely with various stakeholders. Discuss how you’ve aligned marketing initiatives with business priorities and how you’ve communicated effectively across teams to drive results.