At a Glance
- Tasks: Lead retail marketing strategy and create impactful campaigns to boost brand presence.
- Company: Join a dynamic team at Estrid, committed to innovation and inclusivity.
- Benefits: Opportunity for growth, competitive salary, and a chance to make a real impact.
- Other info: Work in a diverse environment where your contributions truly matter.
- Why this job: Be a key player in shaping the future of a growing brand.
- Qualifications: Experience in trade marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 € per year.
Your purpose & impact
Reporting to the Head of B2B, the Global Trade Marketing Manager will develop and execute the full retail marketing strategy through effective communication, development, and implementation of strategic plans that enhance our brand presence and drive sales in the retail channel. They will collaborate closely with cross‑functional teams, including Sales, product development, marketing, IM, and PM to create compelling campaigns and promotions.
Some of the things you’ll do:
- Define the overall Trade Marketing strategy and promotional calendar for Estrid retail.
- Define and manage the global Trade Marketing budget in collaboration with the Head of B2B.
- Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies.
- Work with the retail team and closely with the Marketing team to create bespoke activation plans for retailers to support NPD launches and any commercial moments (Christmas, high summer, etc.).
- Act as the point of contact for Retailer marketing both internally and externally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR), as well as directly with the retailers themselves.
- Create post‑launch analysis reports to analyse the effectiveness and maximise the profitability of these plans, ensuring we share winning activities across the business.
- Work closely with the sales team, with regular store visits, to act on feedback and the needs of the teams in‑store, maximising the productivity of marketing efforts.
- Support the KAMs in all JBP presentations with retailers.
Skills and experiences important for this role:
- Proven experience in Trade marketing, preferably in the retail sector.
- Experience working with key retailers in the UK, DE and Nordics.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
- Creative thinking and problem‑solving abilities to develop unique and impactful marketing initiatives.
- Ability to manage multiple projects simultaneously in a fast‑paced environment.
Education, credentials & Other:
- University Degree; a masters degree is a plus.
- Experience with Google Suite.
- English; German is a bonus.
What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and a small team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid. The position is based at our office in the UK.
Estrid is an equal‑opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.
Global Trade Marketing Manager employer: Estrid Sweden
Estrid is an exceptional employer that offers a dynamic and inclusive work environment, where your contributions as a Global Trade Marketing Manager will directly influence the brand's growth and success. With a strong focus on employee development, you will have the opportunity to collaborate with cross-functional teams and engage in meaningful projects that drive innovation in the retail sector. Located in the UK, Estrid fosters a culture of diversity and creativity, ensuring that every team member feels valued and empowered to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Global Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help enhance their brand presence. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Global Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Global Trade Marketing Manager role. Highlight your experience in trade marketing and any relevant projects you've worked on that align with our retail strategy.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the brand and how your skills can help us enhance our presence in the retail channel. Be specific about what you can bring to the table.
Showcase Your Analytical Skills:Since we value strong analytical skills, include examples of how you've interpreted data and trends in previous roles. This will show us you're ready to tackle the challenges of the position head-on.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there!
How to prepare for a job interview at Estrid Sweden
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your trade marketing knowledge, especially in the retail sector. Be ready to discuss specific strategies you've implemented in the past and how they drove sales. This will show that you understand the role and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've interpreted market trends or consumer insights to create successful campaigns. This will demonstrate your ability to think critically and strategically.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Highlight how you've worked with sales, product development, or marketing teams to achieve common goals. This will show that you're a team player who values input from others.
✨Be Creative and Problem-Solving Savvy
Think of unique marketing initiatives you've developed in the past and be prepared to discuss them. Show how your creative thinking has led to impactful results. This will help you stand out as someone who can bring fresh ideas to the table.
