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For Companies At a Glance
- Tasks: Shape and communicate product narratives for accessibility in education.
- Company: Estendio, a mission-driven start-up transforming accessibility for neurodivergent individuals.
- Benefits: Remote work, 9-day fortnight, 33 days holiday, and wellbeing support.
- Why this job: Make a real impact by driving inclusive tech for every mind.
- Qualifications: Experience in Product Marketing or Content Marketing with strong storytelling skills.
- Other info: Join a passionate team and enjoy flexibility with occasional meet-ups.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Estendio, a mission‑driven accessibility start‑up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys, is looking for a Marketing Manager to shape and communicate our product narrative across the middle and bottom of the funnel in the US and UK Higher Education markets.
About Us
Estendio has empowered students across 150 universities in the UK and US with our first product, Present Pal, and recently launched Tailo, an AI‑powered reading platform. We aim to become the world’s leading accessibility company and are entering a rapid growth phase over the next year.
About the Role
The Marketing Manager (Product & Content) will turn product value, pilot outcomes, and user stories into clear, compelling content that builds credibility and trust with Higher Education decision‑makers, equips the commercial team with strong sales enablement, and supports pilots and adoption with sharp, consistent storytelling.
Key Responsibilities
- Product Narrative & Positioning: Own and maintain Estendio’s product narrative and messaging for HE decision‑makers, ensuring consistent, differentiated storytelling across all channels and materials.
- Content Creation – Social, Thought Leadership & Product Storytelling: Create and manage narrative‑led social, thought leadership, and product content (primarily LinkedIn) that builds credibility in new markets and supports core GTM campaigns.
- Sales Enablement & Nurture Content (Mid‑Funnel Ownership): Lead mid‑funnel content by developing sales enablement assets and nurture journeys that move leads from MQL → SQL → Opportunity, in close alignment with the existing team.
- Pilot Storytelling, Proof Points & Adoption Content: Turn pilots and live usage into compelling stories, proof points, and adoption content that support pilot success, conversion, and rollout in institutions.
- Customer Evidence, Insights & Performance: Build and leverage a library of customer evidence while tracking content performance and sharing insights that refine marketing, outreach, and sales strategies.
- Market Focus & Scope: Focus on new and expansion markets in US and UK HE, contributing to the DSA market only where it strategically amplifies core Higher Education storytelling and thought leadership.
Key Accountabilities
- Mid‑Funnel Ownership: Clear, consistent product narrative and positioning across all commercial‑facing content.
- Content & Storytelling Impact: High‑quality case studies, decks, FAQs, testimonials that increase confidence among decision‑makers.
- Adoption & Customer Evidence: Creation of adoption assets that support successful rollout and engagement in live institutions; growing library of customer proof points.
- Performance & Insight: Regular tracking and reporting on content performance and engagement; clear feedback loop into marketing and commercial strategy based on user and content insights.
Key Relationships
- Internal: Head of Marketing, Marketing Manager, Head of Commercial, Product Delivery team.
- External: Content collaborators, advocates, designers or agencies.
About You
You will have a background in Product Marketing, Content Marketing or Strategic Communications, ideally within a growth or go‑to‑market context. Proven ability to create compelling, insight‑led messaging for professional / institutional audiences and experience producing content for social channels (LinkedIn especially) with commercial or thought leadership impact. You will be comfortable working in a fast‑paced, cross‑functional go‑to‑market environment. Exposure to Education, SaaS or mission‑led industries is valuable but not essential.
Key Skills And Competencies
- Strong storytelling and brand narrative skills, able to translate product value into belief‑driving content.
- Creative with a strategic lens, understands influence, positioning and audience psychology.
- Skilled in social content creation for credibility, not vanity.
- Strong written communication skills with a clear, professional tone.
- High autonomy and ownership, able to shape direction based on market insights.
- Collaborative and confident working alongside marketing and commercial teams.
Measures of Success
- Growth in new‑market engagement (social, content performance, inbound trust signals).
- Commercial team feedback on usefulness and clarity of marketing assets.
- Strengthened positioning and market authority in the new markets.
- Contribution to pilot momentum and narrative differentiation.
What We Offer
- Flexibility: Working remotely with occasional on‑site meetings in Scotland and quarterly company get‑togethers.
- Impact: Opportunity to drive product marketing communications & social content to build credibility and accelerate go‑to‑market momentum.
- Collaboration: Work closely with a small, passionate team that values innovation and collaboration.
Why Join Us?
- 9‑day fortnight (every second Friday off)
- 33 days holiday (including public holidays)
- Remote‑first with quarterly Company Meet‑Ups
- Wellbeing cashback plan and assistive tech support
- ÂŁ150 home working setup budget
- Make a real impact – building inclusive tech for every mind
Location: Remote (based in the UK). You must be based in the UK and have the right to work in the UK.
Marketing Manager employer: Estendio
Contact Detail:
Estendio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of hearing about job openings before they even hit the market.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Marketing Manager where storytelling and content creation are key. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your skills can help them achieve their goals. Tailor your responses to show how you can contribute to their success, especially in the Higher Education market.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to engage with us directly. Plus, it shows you're genuinely interested in being part of our mission-driven team at Estendio.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft Your Story: We want to hear your unique narrative! Make sure to weave in your experiences and how they align with our mission at Estendio. Highlight your storytelling skills and how you've turned product value into compelling content in the past.
Tailor Your Application: Don’t just send a generic CV and cover letter. We love it when applicants tailor their materials to reflect the specific role of Marketing Manager. Show us how your background in Product Marketing or Content Marketing makes you the perfect fit for this position.
Showcase Your Creativity: We’re looking for someone who can create engaging content, especially for social media like LinkedIn. Include examples of your previous work that demonstrate your ability to craft narrative-led content that resonates with professional audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Estendio
✨Know Your Product Inside Out
Before the interview, make sure you understand Estendio's products, especially Present Pal and Tailo. Familiarise yourself with their features, benefits, and how they impact neurodivergent individuals in educational settings. This knowledge will help you articulate a compelling product narrative during the interview.
✨Craft Your Storytelling Skills
Since the role heavily focuses on storytelling, prepare examples of how you've successfully created engaging content in the past. Think about specific campaigns or projects where your storytelling made a difference. Be ready to discuss how you can apply these skills to build credibility and trust with Higher Education decision-makers.
✨Showcase Your Social Media Savvy
Given the emphasis on LinkedIn for content creation, come prepared with examples of your previous social media work. Highlight any successful campaigns you've run, particularly those that built brand authority or engaged professional audiences. This will demonstrate your ability to create impactful content that resonates with the target market.
✨Prepare for Collaborative Scenarios
Estendio values collaboration, so think of instances where you've worked closely with cross-functional teams. Be ready to discuss how you navigated challenges and contributed to team success. This will show that you're not just a strong individual contributor but also a team player who can thrive in a fast-paced environment.