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- Tasks: Support marketing initiatives and help launch innovative products for neurodivergent students.
- Company: Estendio, a tech company focused on accessibility and inclusivity in education.
- Benefits: Flexible remote work, 9-day fortnight, 33 days holiday, and wellbeing support.
- Why this job: Make a real impact by helping students thrive with cutting-edge technology.
- Qualifications: B2C marketing experience and a passion for learning in a startup environment.
- Other info: Join a small, passionate team and grow your marketing skills across various channels.
The predicted salary is between 28800 - 43200 £ per year.
Estendio builds technology that helps disabled and neurodivergent students study more independently, confidently, and effectively. Tailo is our newest product — an AI-powered academic reading and research companion designed specifically for students who feel overwhelmed by dense, high-volume academic content. Unlike generic AI tools, Tailo prioritises learning, integrity, and accessibility. In 2026, our focus is not growth at all costs, it’s proving that students choose Tailo over free AI tools for real academic work — and come back on their own.
We’re looking for a Marketing Manager to support our GTM efforts across new markets and B2C discovery. This is a hands-on, all-rounder role for someone who thrives in fast-moving, ambiguous startup environments and wants exposure to lots of different areas of marketing. You’ll jump between projects, learn quickly, and help turn ideas into execution. You’ll work closely with the Head of GTM, Product, and external agencies/freelancers, helping us test, learn, and build momentum across channels, with increasing ownership over initiatives and channels as we scale. This role is ideal for someone with some B2C experience who wants to grow into a strong generalist marketer.
What You’ll Do
- Support GTM execution across markets
- Support B2C discovery and validation work
- Help build and test personas, value propositions, and messaging
- Contribute to early SEO and content experimentation
- Support landing page and website creation and iteration
- Take ownership of defined campaigns or channels end-to-end
- Help prioritise marketing activity based on impact, effort, and learning value
- Work across multiple marketing channels
- Assist with organic marketing (content, SEO, community, word of mouth)
- Create or coordinate social graphics
- Create high quality and creative marketing assets
- Support community and referral-driven growth initiatives
- Help keep the website and landing pages up to date
- Learn fast and adapt quickly
- Jump between priorities as the business evolves
- Take feedback quickly and iterate on work
- Help document learnings from campaigns and experiments
- Support reporting and sharing insights with the wider team
- Collaborate across teams
- Work closely with the Head of GTM and other leadership roles
- Coordinate with Product on messaging, positioning, and launches
- Work with freelancers and agencies where needed
- Be a reliable executor who helps ideas get shipped
- Flag what’s working, what’s not, and where to double down
What You’ll Own
- Day-to-day execution support for GTM initiatives
- Campaign and event coordination support
- First drafts and iterations of marketing assets
- Contribution to B2C discovery outputs (personas, messaging, content)
- Channel hygiene (website updates, social presence, basic SEO tasks)
What Does Success Look Like?
After the First 3 Months
- Understand our product, users, and GTM priorities
- Can confidently support campaigns and experiments
- Easily switch between tasks quickly without losing momentum
- Marketing activity is moving faster because you’re involved
- Clear learning and development areas identified
After the First 6 Months
- Independently run smaller initiatives end-to-end
- Contribute ideas, not just execution
- Strong grasp of what resonates with our B2C audience
- Trusted by the GTM and Product teams as a go-to generalist
- Growing ownership over specific channels or projects
Who Are You?
- Curious and eager to learn
- Comfortable with ambiguity and changing priorities
- Scrappy, proactive, and not precious about work
- Organised, but flexible
- Interested in startups and early-stage growth
- Excited to try things, see what works, and iterate fast
- Comfortable taking responsibility for outcomes, not just delivery
What We Offer
- Flexibility: Working remotely with occasional on-site meetings in Scotland and Quarterly company get-togethers
- Impact: An opportunity to support GTM across new markets and B2C discovery and get exposure to different areas of marketing
- Collaboration: Work closely with a small, passionate team that values innovation and collaboration
Why Join Us?
- 9-day fortnight (every second Friday off)
- 33 days holiday (including public holidays)
- Remote-first with Quarterly Company Meet-Ups
- Wellbeing cashback plan and assistive tech support
- £150 home working setup budget
- Make a real impact - building inclusive tech for every mind
Location: Remote (Based in the UK)
Please Note: You must be based in the UK and have the right to work in the UK
Our Hiring Process
We’re committed to creating an inclusive and supportive recruitment process. Diversity, equity, and inclusion are at the heart of who we are and what we do. If you need any adjustments at any stage, just let us know.
- Stage 1: Informal Chat - An initial call to get to know each other and explore fit. (20-30 Minutes)
- Stage 2: Skills & Culture Interview - A deeper dive into your experience, skills & values during an interview with the Hiring Manager and another team member (1 Hour)
- Stage 3: Team Meet - A final stage - An informal chat with team members to get a feel for collaboration, values alignment, and ways of working
We believe interviews are a two-way process, and finding a great fit for you and our team—ask us anything you like.
Sounds like you? We’d love to hear from you.
Marketing Manager (Maternity Cover - 12 Month FTC) in London employer: Estendio
Contact Detail:
Estendio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Maternity Cover - 12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, especially how they relate to accessibility and education. This will help you stand out as someone who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Marketing Manager. Highlight your B2C experience and how you can contribute to their GTM efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Estendio.
We think you need these skills to ace Marketing Manager (Maternity Cover - 12 Month FTC) in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your enthusiasm for the role and our mission.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with what we're looking for. Mention specific projects or achievements that relate to the Marketing Manager role — it’ll make you stand out!
Show Your Passion for Learning: We love candidates who are curious and eager to learn. Share examples of how you've adapted to new challenges or learned from past experiences. This will show us that you're a great fit for our fast-paced environment.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Estendio
✨Know Your Product Inside Out
Before the interview, make sure you understand Estendio's mission and how Tailo works. Familiarise yourself with its features and benefits, especially how it supports disabled and neurodivergent students. This will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your B2C Experience
Prepare specific examples from your past roles where you've successfully executed B2C marketing campaigns. Highlight your ability to adapt quickly and learn on the go, as this role requires a hands-on approach in a fast-paced environment.
✨Be Ready to Discuss Metrics
Since the role involves testing and learning, come prepared to discuss how you've measured success in previous campaigns. Be ready to talk about what metrics you tracked, how you iterated based on feedback, and the impact of your work on overall marketing goals.
✨Ask Insightful Questions
Interviews are a two-way street, so think of questions that show your interest in the company’s culture and future. Ask about their current GTM strategies or how they measure the success of their marketing initiatives. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
