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For Companies At a Glance
- Tasks: Lead B2C growth experiments and validate our innovative AI product for students.
- Company: Join a mission-driven startup transforming accessibility for neurodivergent individuals.
- Benefits: Enjoy a 9-day fortnight, 33 days holiday, and remote-first flexibility.
- Why this job: Make a real impact by supporting students with cutting-edge technology.
- Qualifications: Experience in GTM strategy and a passion for early-stage environments.
- Other info: Collaborate with a passionate team dedicated to innovation and inclusivity.
The predicted salary is between 48000 - 84000 ÂŁ per year.
About Us
We are a mission-driven accessibility startup dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys. Estendio builds technology that helps disabled and neurodivergent students study more independently, confidently, and effectively. Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills. Building on this success, Tailo is our newest product — an AI-powered academic reading and research companion designed specifically for students who feel overwhelmed by dense, high-volume academic content. Unlike generic AI tools, Tailo prioritises learning, integrity, and accessibility. In 2026, our focus is not growth at all costs, it’s proving that students choose Tailo over free AI tools for real academic work — and come back on their own.
About the Role
We’re looking for a Head of GTM to own and run our B2C validation phase. This is a senior, hands-on role for someone who enjoys early-stage ambiguity, working close to product, and using direct insight to drive decisions. You’ll be responsible for designing and running experiments that tell us:
- whether Tailo delivers real, repeatable value to students, and at scale
- where and why students engage or drop off
- what signals justify scaling, pausing, or changing direction
This is a newly created role responsible for product-adjacent growth and validation.
What You’ll Do
- Own B2C Growth & Validation
- Design and run experiments across acquisition, activation, engagement, and retention
- Define what success looks like — and what “not working” looks like
- Track and report weekly learnings to leadership
- Define Channels & Sequencing
- Decide which channels to test (organic, community, light paid etc)
- Set clear budget caps and learning goals
- Avoid premature scaling or over-investment
- Shape Messaging & Positioning
- Own the B2C narrative: why Tailo vs ChatGPT for academic work
- Ensure messaging reflects trust, integrity, and learning-first support
- Guide landing pages, onboarding flows, and experiment copy
- Work closely with Product & Engineering
- Partner with Product and Engineering to improve activation and repeat use
- Feed GTM insights directly into onboarding and product priorities
- Help identify where small product changes unlock big gains
- Orchestrate and Execute
- Work with the existing Marketing Manager and freelancers
- Set direction and review output — you don’t need to do everything yourself
- Ensure activity aligns with learning objectives
- Strategy Playbook ideation and deployment
- Experience with building and executing GTM strategy especially in a B2C market
What You’ll Own
- Activation (first document uploaded)
- Second document uploaded within 7 days
- 30-day retention
- MAU growth rate
- Organic vs paid acquisition mix
- Qualitative user insight
Who are You?
This is a newly created opportunity to bring your expertise in GTM strategy, within a B2C market, offering senior hands-on experience and passion for working in early stage environments. You will fit right into our highly motivated team if you have the following characteristics:
- Curiosity & Pragmatism: You aren’t just looking for any solution; you’re looking for the right one. You ask "why" constantly but never lose sight of the deadline.
- Fast-Fail Mentality: You believe that progress requires experimentation. You’d rather try, learn, and pivot than stay stuck in "perfect" planning.
- Comfortable with Candour: You have the confidence to say, "This isn’t working." You value the project’s success over being "right".
- Listen-to-Learn Personality: You enter every conversation to understand, not just to respond. You’re a sponge for new information and diverse perspectives.
Measures of Success
In the First 3 Months
- Working with current CMO to understand targets, funnel and playbook
- Clear understanding of activation and engagement drivers
- Evidence of repeat use (second doc uploads, 30-day retention)
- Directional MAU growth with organic pull
- Clear recommendations: double down, refine, or pause
- Leadership has confidence in next strategic steps
In the first 6 Months
- Running experiments and optimising what the funnel looks like
What We Offer
- Flexibility: Working remotely with occasional on-site meetings in Scotland and Quarterly company get-togethers
- Impact: An opportunity to support both short-term delivery of B2C growth & validation and longer-term clarity of GTM strategy
- Collaboration: Work closely with a small, passionate team that values innovation and collaboration.
Why Join Us?
- 9-day fortnight (every second Friday off)
- 33 days holiday (including public holidays)
- Remote-first with Quarterly Company Meet-Ups
- Wellbeing cashback plan and assistive tech support
- ÂŁ150 home working setup budget
- Make a real impact - building inclusive tech for every mind
Location
Remote (Based in the UK)
Please Note: You must be based in the UK and have the right to work in the UK
Our Hiring Process
We’re committed to creating an inclusive and supportive recruitment process. Diversity, equity, and inclusion are at the heart of who we are and what we do. If you need any adjustments at any stage, just let us know.
- Stage 1: Informal Chat — An initial call to get to know each other and explore fit. (20-30 Minutes)
- Stage 2: Skills & Culture Interview — A deeper dive into your experience, skills & values during an interview with the CMO and CEO (1 Hour)
- Stage 3: Team Meet / Take Home Task — A meeting with team members to get a feel for collaboration, values alignment, and ways of working. This will also include a take-home task (~1.5 hours).
- Final Stage: Meeting with Board members (approx. 30 Minutes)
We believe interviews are a two-way process, and finding a great fit for you and our team—ask us anything you like.
Sounds like you? We’d love to hear from you.
Fractional Chief Growth Officer (3 days pw, 12+ Months FTC) in Glasgow employer: Estendio
Contact Detail:
Estendio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fractional Chief Growth Officer (3 days pw, 12+ Months FTC) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Estendio or similar startups. A friendly chat can open doors and give you insights that might just help you land that role.
✨Tip Number 2
Prepare for the informal chat by researching Estendio’s mission and products. Show us you’re genuinely interested in how Tailo can make a difference for neurodivergent students. It’ll set you apart from the crowd!
✨Tip Number 3
During interviews, don’t just talk about your past experiences—share your ideas on how you’d approach B2C growth and validation for Tailo. We love a candidate who thinks outside the box and brings fresh perspectives!
✨Tip Number 4
Follow up after your interviews with a thank-you note. Mention something specific from your conversation to remind us of your enthusiasm and fit for the role. It’s a small gesture that can leave a big impression!
We think you need these skills to ace Fractional Chief Growth Officer (3 days pw, 12+ Months FTC) in Glasgow
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for the role, so don’t be afraid to show us what makes you unique!
Tailor Your Application: Make sure to customise your application to fit the role of Fractional Chief Growth Officer. Highlight your relevant experience and how it aligns with our mission at Estendio. We love seeing how you can contribute to our goals!
Show Your Curiosity: In your written application, demonstrate your curiosity and willingness to learn. Mention specific examples of how you've approached challenges in the past and what you learned from them. We value a fast-fail mentality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Estendio
✨Understand the Mission
Before your interview, dive deep into Estendio's mission and products. Familiarise yourself with how Tailo and Present Pal empower neurodivergent students. This will not only show your genuine interest but also help you align your answers with their core values.
✨Prepare for Experimentation Questions
Given the role's focus on running experiments, be ready to discuss your past experiences with A/B testing or similar strategies. Think of specific examples where you designed experiments, what you learned, and how you adapted based on the results.
✨Showcase Your Curiosity
Emphasise your curiosity and willingness to ask 'why'. Prepare questions that demonstrate your desire to understand the challenges Estendio faces in the B2C market. This will highlight your proactive mindset and fit for a fast-fail mentality.
✨Align with Their Values
During the interview, reflect on the qualities they value: candour, listening, and pragmatism. Share examples from your experience that illustrate these traits. This will help you resonate with the team and show that you’re a cultural fit.
