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For Companies At a Glance
- Tasks: Support marketing efforts for an innovative AI product aimed at empowering students.
- Company: Join a passionate team at Estendio, focused on inclusivity and accessibility.
- Benefits: Enjoy a 9-day fortnight, 33 days holiday, and remote work flexibility.
- Why this job: Make a real impact in the education sector while growing your marketing skills.
- Qualifications: B2C marketing experience and a proactive, adaptable mindset.
- Other info: Collaborate with a dynamic team and contribute to meaningful projects.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Estendio builds technology that helps disabled and neurodivergent students study more independently, confidently, and effectively. Tailo is our newest product, an AI‑powered academic reading and research companion designed specifically for students who feel overwhelmed by dense, high‑volume academic content. Unlike generic AI tools, Tailo prioritises learning, integrity, and accessibility. In 2026, our focus is not growth at all costs; it’s proving that students choose Tailo over free AI tools for real academic work and come back on their own.
About the Role
We’re looking for a Marketing Manager to support our GTM efforts across new markets and B2C discovery. This is a hands‑on, all‑rounder role for someone who thrives in fast‑moving, ambiguous startup environments marketing. You’ll jump between projects, learn quickly, and help turn ideas into execution. You’ll work closely with the Head of GTM, Product, and external agencies/freelancers, helping us test, learn, and build momentum across channels, with increasing ownership over initiatives and channels as we scale. This role is ideal for someone with some B2C experience who wants to grow into a strong generalist marketer.
What You’ll Be Doing
- Support GTM execution across markets
- Support B2C discovery and validation work
- Help build and test personas, value propositions, and messaging
- Contribute to early SEO and content experimentation
- Support landing page and website creation and iteration
- Take ownership of defined campaigns or channels end‑to‑end
- Help prioritise marketing activity based on impact, effort, and learning value
Work Across Multiple Marketing Channels
- Assist with organic marketing (content, SEO, community, word of mouth)
- Create or coordinate social graphics
- Create high quality and creative marketing assets
- Support community and referral‑driven growth initiatives
- Help keep the website and landing pages up to date
Learn Fast and Adapt Quickly
- Jump between priorities as the business evolves
- Take feedback quickly and iterate on work
- Help document learnings from campaigns and experiments
- Support reporting and sharing insights with the wider team
Collaborate Across Teams
- Work closely with the Head of GTM and other leadership roles
- Coordinate with Product on messaging, positioning, and launches
- Work with freelancers and agencies where needed
- Be a reliable executor who helps ideas get shipped
- Flag what’s working, what’s not, and where to double down
What You’ll Own
- Day‑to‑day execution support for GTM initiatives
- Campaign and event coordination support
- First drafts and iterations of marketing assets
- Contribution to B2C discovery outputs (personas, messaging, content)
- Channel hygiene (website updates, social presence, basic SEO tasks)
What Does Success Look Like?
After the First 3 Months
- Understand our product, users, and GTM priorities
- Can confidently support campaigns and experiments
- Easily switch between tasks quickly without losing momentum
- Marketing activity is moving faster because you’re involved
- Clear learning and development areas identified
After the First 6 Months
- Independently run smaller initiatives end‑to‑end
- Contribute ideas, not just execution
- Strong grasp of what resonates with our B2C audience
- Trusted by the GTM and Product teams as a go‑to generalist
- Growing ownership over specific channels or projects
Who Are You?
- Curious and eager to learn
- Comfortable with ambiguity and changing priorities
- Scrappy, proactive, and not precious about work
- Organised, but flexible
- Interested in startups and early‑stage growth
- Excited to try things, see what works, and iterate fast
- Comfortable taking responsibility for outcomes, not just delivery
What We Offer
- Flexibility: Working remotely with occasional on‑site meetings in Scotland and quarterly company get‑togethers
- Impact: An opportunity to support GTM across new markets and B2C discovery and get exposure to different areas of marketing
- Collaboration: Work closely with a small, passionate team that values innovation and collaboration
Why Join Us?
- 9‑day fortnight (every second Friday off)
- 33 days holiday (including public holidays)
- Remote‑first with quarterly company meet‑ups
- Wellbeing cashback plan and assistive tech support
- ÂŁ150 home working setup budget
- Make a real impact — building inclusive tech for every mind
Location
Remote (Based in the UK) (Please note: You must be based in the UK and have the right to work in the UK)
Our Hiring Process
We’re committed to creating an inclusive and supportive recruitment process. Diversity, equity, and inclusion are at the heart of who we are and what we do. If you need any adjustments at any stage, just let us know.
Stage 1: Informal Chat
An initial call to get to know each other and explore fit. (20‑30 Minutes)
Stage 2: Skills & Culture Interview
A deeper dive into your experience, skills & values during an interview with the Hiring Manager and another team member (1 Hour).
Stage 3: Team Meet
A final stage — an informal chat with team members to get a feel for collaboration, values alignment, and ways of working. We believe interviews are a two‑way process, and finding a great fit for you and our team — ask us anything you like.
Sounds like you? We’d love to hear from you.
Marketing Manager (Maternity Cover - 12 Month FTC) in Congleton employer: Estendio
Contact Detail:
Estendio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Maternity Cover - 12 Month FTC) in Congleton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, especially how they relate to accessibility and education. This will help you stand out as someone who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Marketing Manager. Highlight your B2C experience and how you can contribute to their GTM efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Estendio.
We think you need these skills to ace Marketing Manager (Maternity Cover - 12 Month FTC) in Congleton
Some tips for your application 🫡
Show Your Passion for Accessibility: When writing your application, let us know why you're excited about working on technology that supports disabled and neurodivergent students. Share any personal experiences or insights that connect you to our mission.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant B2C marketing experience. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Be Authentic: We value authenticity, so don’t hesitate to let your personality shine through in your application. Share your unique perspective and how it can contribute to our team’s dynamic.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at Estendio
✨Know Your Product Inside Out
Before the interview, make sure you understand Estendio's mission and how Tailo works. Familiarise yourself with its features and benefits, especially how it supports disabled and neurodivergent students. This will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your B2C Experience
Prepare specific examples from your past roles where you've successfully executed B2C marketing campaigns. Highlight your ability to adapt quickly and learn on the go, as this role requires a hands-on approach in a fast-paced environment.
✨Be Ready to Discuss Collaboration
Since you'll be working closely with various teams, think of instances where you've collaborated effectively with others. Be prepared to discuss how you can contribute to the GTM efforts and support cross-functional initiatives.
✨Embrace Feedback and Iteration
Demonstrate your willingness to take feedback and iterate on your work. Share examples of how you've used feedback to improve campaigns or projects in the past, showing that you're adaptable and open to learning.
