At a Glance
- Tasks: Drive sales and enhance brand image while providing top-notch customer service.
- Company: Join a leading fragrance brand at Boots Regent Street.
- Benefits: Flexible hours, competitive pay, and opportunities for personal growth.
- Other info: Dynamic work environment with a focus on teamwork and creativity.
- Why this job: Be an ambassador for luxury brands and create memorable customer experiences.
- Qualifications: Experience in retail and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. They are accountable for achieving this by reflecting a credible and professional Brand image to all internal and external consumers at all times, maximising sales through selling, providing excellent service and retail standards, and contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines.
Key Responsibilities:
- Understand daily/weekly targets.
- Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels.
- Keep up to date with competitor activities and missed opportunities.
- Leverage social media opportunities to drive the business and enhance the Brand image.
- Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
- Plan and implement local marketing & events initiatives, aligned to Retailer activity.
- Deliver excellence in execution of service by ensuring measures are in place to continually improve service levels.
- Be an Ambassador for the Brand – lead the way to ensure Brand values are represented.
- Manage refunds and complaints in line with Company guidelines.
- Use digital tools to ensure knowledge is kept up to date.
- Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
- Develop up to date knowledge of product to deliver an industry leading experience.
Operations:
- Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
- Review retail standards on a daily basis ensuring they are maintained to the required standard.
- Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes.
- Ensure all auditable processes and administration are actioned to Company guidelines.
- Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly.
- Create and maintain a safe working environment for consumers.
- Ensure all health & safety responsibilities achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality:
- Manage daily replenishment, taking appropriate action where necessary.
- Maximise sales performance by utilising all commercial reports before making decisions.
- Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines.
- Identify stock package issues and take corrective action.
- Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines.
- Identify trends and make suggestions to enhance product performance.
Qualifications:
- Experience in a fast‑paced retail and/or consumer facing environment.
- Ability to drive self‑development.
- Commercial understanding and awareness of industry.
- Effective communication, organisation and prioritisation skills.
Tom Ford, Balmain + Aramis - 22.5hrsMulti Brand Fragrance Advisor - Boots Regent Street employer: Estee Lauder Companies
At Boots Regent Street, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our team members enjoy comprehensive training and development opportunities, enabling them to grow their careers while delivering outstanding service in a dynamic retail environment. With a focus on employee well-being and a commitment to excellence, we empower our staff to be brand ambassadors, ensuring a rewarding and meaningful experience for both employees and customers alike.
StudySmarter Expert Advice🤫
We think this is how you could land Tom Ford, Balmain + Aramis - 22.5hrsMulti Brand Fragrance Advisor - Boots Regent Street
✨Tip Number 1
Get to know the brand inside out! Research Tom Ford, Balmain, and Aramis to understand their values and products. This will help you connect with customers and show that you're genuinely interested in representing the brand.
✨Tip Number 2
Practice your sales pitch! Role-play with a friend or in front of the mirror. Focus on how you can maximise sales through excellent service and product knowledge, just like the job description mentions.
✨Tip Number 3
Network like a pro! Attend events or connect with people in the industry on social media. Building relationships can lead to opportunities and insights about the role that you won't find in the job description.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Tom Ford, Balmain + Aramis - 22.5hrsMulti Brand Fragrance Advisor - Boots Regent Street
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your enthusiasm for Tom Ford, Balmain, and Aramis shine through. We want to see how much you love these brands and how you can represent them as an ambassador in your role.
Highlight Your Retail Experience:Make sure to showcase any previous experience in retail or consumer-facing roles. We’re looking for candidates who understand the fast-paced environment and can drive sales while providing excellent service.
Be Specific About Your Skills:Use specific examples to demonstrate your communication, organisation, and prioritisation skills. We want to know how you’ve successfully managed tasks in the past and how you can apply those skills to our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you started on this exciting journey with us at StudySmarter.
How to prepare for a job interview at Estee Lauder Companies
✨Know Your Brand Inside Out
Before the interview, make sure you research Tom Ford, Balmain, and Aramis thoroughly. Understand their brand values, product lines, and recent campaigns. This will help you demonstrate your passion for the brands and show that you're ready to be an ambassador for them.
✨Showcase Your Sales Skills
Prepare specific examples of how you've driven sales in previous roles. Think about times when you exceeded targets or implemented successful marketing initiatives. Be ready to discuss how you can apply these skills to maximise sales performance at Boots Regent Street.
✨Be Consumer-Focused
Highlight your experience in providing excellent customer service. Share stories where you turned a complaint into a positive experience or went above and beyond for a customer. This aligns perfectly with the role's emphasis on creating a 'zero consumer complaints mindset'.
✨Stay Ahead of Competitors
Demonstrate your awareness of the competitive landscape. Research what other fragrance brands are doing and be prepared to discuss missed opportunities you’ve identified. This shows that you’re proactive and ready to contribute to the brand strategy effectively.
