Tom Ford + Balmain Fragrance - 22.5hrs Fragrance Advisor - Boots Liverpool Street in London

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. They are accountable for achieving this by reflecting a credible and professional Brand image to all internal and external consumers at all times, maximising sales through selling, providing excellent service and retail standards, and contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines.

Key Responsibilities:

• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels.
• Keep up to date with competitor activities and missed opportunities.
• Leverage social media opportunities to drive the business and enhance the Brand image.
• Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
• Plan and implement local marketing & events initiatives, aligned to Retailer activity.
• Deliver excellence in execution of service by ensuring measures are in place to continually improve service levels.
• Be an Ambassador for the Brand – lead the way to ensure Brand values are represented.
• Manage refunds and complaints in line with Company guidelines.
• Use digital tools to ensure knowledge is kept up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up to date knowledge of product to ensure an industry leading experience.

Operations:

• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards on a daily basis ensuring they are maintained to the required standard.
• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes.
• Ensure all auditable processes and administration are actioned to Company guidelines.
• Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly.
• Create and maintain a safe working environment for consumers.
• Ensure all health & safety responsibilities achieve a minimum overall grading of 'Acceptable' during audits.

Commerciality:

• Manage daily replenishment, taking appropriate action where necessary.
• Maximise sales performance by utilising all commercial reports before making decisions.
• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines.
• Identify stock package issues and take corrective action.
• Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines.
• Identify trends and make suggestions to enhance product performance.

Qualifications:

• Experience in a fast‐paced retail and/or consumer facing environment.
• Ability to drive self‐development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.