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For Companies At a Glance
- Tasks: Drive brand success and shape strategy for Aveda and Bumble & Bumble.
- Company: Join a leading beauty brand with a focus on innovation and consumer engagement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be a key player in evolving iconic brands and making a real impact.
- Qualifications: Proven leadership and brand experience, with strong analytical and communication skills.
- Other info: Collaborate with global teams and build influential relationships in the beauty industry.
The predicted salary is between 36000 - 60000 £ per year.
KEY RESPONSIBILITIES
The Brand Manager is responsible for the successful delivery of brand objectives including net / retail sales, operating profit, market rank / share, and category objectives, whilst working in accordance with brand guidelines. Working in partnership with the Brand Cluster VP / GM and their team, this role will be instrumental in shaping the evolution of the brand and will be required to establish clear brand positioning across all channels and protect brand equity at all times.
Working closely with the Vice President / General Manager to set strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging key consumer target groups by category and by channel, striving for an omni-channel approach. Ownership of the brand P&L, driving sales and performance through your teams across Online, Marketing and Sales.
Leading the creation and implementation of the regional brand Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net / retail sales, operating profit, market rank / share, and category objectives, all in accordance with brand guidelines. Leading the team to ensure growth, set priorities, and maintain consistent performance standards.
Partnering with Global teams to initiate and develop regionally relevant programs, assets, and product development based on regional insights. Overseeing the alignment of the marketing calendar and consumer engagement activities across all media (non-digital and digital), influencer relationships, communications, CRM, new product innovation, promotions, events, and retailer programs.
Partnering with Brand Sales Directors and Retail Teams to achieve sales results. This involves collaborating closely with retail teams to ensure that sales strategies are effectively implemented and that sales targets are met. Lead and maintain a fully activated ecosystem that prioritises a salon-first approach, ensuring we recruit new guests, strengthen long-term engagement, and build a thriving community of hairdresser advocates.
This role is responsible for unlocking the power of salon growth by driving education, brand affinity, and service excellence, while also ensuring replenishment and business development across the full channel mix. Develop, nurture, and grow strong relationships with key salons across the UK, establishing a dynamic, influential network that elevates brand presence, supports commercial objectives, and fosters collaboration.
This includes ensuring active participation in key industry events, maintaining a deep understanding of independent salon business models, and leveraging these insights to shape strategy, identify opportunities, and accelerate market growth. Aligning inventory demand and retail sales plans through accurate forecasting, approving all pricing and line edit recommendations with strategic insight in line with the brand’s objectives.
Managing the strategic budget, applying zero-based budgeting to develop programs in line with strategic imperatives, and managing the ongoing allocation of budget expenses to match objectives with appropriate resources. Managing relationships with stakeholders in various functions, the field, retailers, and external suppliers. Responsible for ensuring they stay up-to-date with the latest market developments, analysing consumer behaviour, and leveraging these insights to inform strategic decisions and drive brand growth.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE
- Proven track record in advertising, brand experience, communications, leadership, and team development skills to provide maximum team performance.
- Proven leadership experience, leading teams across different functions, identifying development opportunities and empowering your teams.
- Strong brand building experience, ideally across different categories / types of consumers / brands.
- Ability to demonstrate a strategic and consumer-centric approach focusing on innovation, and omni-channel consumer experience.
- Exceptional analytical skills with the ability to solve unstructured problems with structure and a hypothesis-driven approach.
- Ability to identify and react to upcoming trends quickly.
- Strong functional expertise in consumer goods and / or retail.
- Strong change and people leadership skills, track record of successful change execution, and an exemplary track record in consumer satisfaction.
- Strong communication and presentation skills, both verbal and written, able to convey strategies and programs effectively to various audiences.
Brand Manager, Aveda and Bumble & Bumble employer: Estee Lauder Companies
Contact Detail:
Estee Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Aveda and Bumble & Bumble
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at a networking event or an interview, bring along a portfolio of your work. Highlight your achievements in brand management and how you've driven sales and engagement in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like Aveda and Bumble & Bumble, and reach out directly. Express your interest in their brand and how you can contribute to their goals. We love seeing enthusiasm!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Make sure to tailor your application to highlight your experience in brand strategy and consumer engagement.
We think you need these skills to ace Brand Manager, Aveda and Bumble & Bumble
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand building, leadership, and strategic planning. We want to see how your skills align with our objectives!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Aveda and Bumble & Bumble, and how you can contribute to our brand's growth. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since this role requires exceptional analytical skills, don’t forget to include examples of how you've solved complex problems in the past. We love seeing a structured approach to tackling challenges!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Estee Lauder Companies
✨Know Your Brands Inside Out
Before the interview, dive deep into Aveda and Bumble & Bumble. Understand their brand values, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight specific instances where you empowered your team or drove performance. This will illustrate your capability to lead cross-functional teams effectively, which is crucial for this role.
✨Be Data-Driven
Brush up on your analytical skills and be ready to discuss how you've used data to inform strategic decisions. Bring examples of how you've identified trends or solved problems using a structured approach. This will resonate well with the emphasis on analytical skills in the job description.
✨Engage with the Omni-Channel Approach
Familiarise yourself with omni-channel strategies and be prepared to discuss how you've implemented them in previous roles. Share insights on how you can enhance consumer engagement across various channels, as this is key to driving brand success.
