At a Glance
- Tasks: Join us to create stunning marketing campaigns and engaging content for a stylish footwear brand.
- Company: Esska, an independent women's footwear brand with a creative in-house studio.
- Benefits: Competitive salary, creative freedom, and access to our in-house studio.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a growing fashion brand while showcasing your creativity.
- Qualifications: Strong graphic design and video editing skills, plus experience in social media management.
The predicted salary is between 30000 - 40000 £ per year.
Location: West London (Office & Studio Based)
Salary: Competitive, dependent on experience
About Esska
Esska is an independent women’s footwear brand designing stylish, comfortable shoes sold worldwide through our Shopify website and selected retail partners. We are a creative, fast-growing business with an in-house studio where we produce photography, video content and marketing campaigns. We are looking for a talented and highly organised Marketing & Creative Executive to join our team. This is a hands-on role combining graphic design, content creation, video production, email marketing, social media management and campaign planning. This is a rare opportunity to join a well-established role with a comprehensive handover from the current post-holder, ensuring a smooth transition and excellent training across all aspects of the position.
Key Responsibilities
- Marketing Planning & Campaign Management
- Maintain and manage the Esska marketing calendar
- Plan seasonal campaigns, launches, promotions and content activity
- Coordinate delivery across email, social media, paid advertising and website content
- Monitor performance and adapt activity as required
- Work closely with the wider business to ensure campaigns are delivered on time and to a high standard
- Email Marketing (Klaviyo)
- Create and manage regular email campaigns (typically two per week)
- Plan, segment, design, build and schedule campaigns within Klaviyo
- Analyse performance and identify opportunities for improvement
- Support the optimisation of customer journeys and automated flows
- Paid Social Creative
- Work closely with our paid media specialist to create high-performing advertising assets
- Design static and video creatives for Meta campaigns
- Upload and manage creative assets across Meta platforms
- Manage Dynamic Product Ads (DPA) and support product feed activity
- Utilise feed management tools to deliver campaign messaging and creative variations
- Social Media, Content & Video Creation
- Manage and grow Esska’s Instagram presence, maintaining a cohesive and engaging feed
- Create, film, edit and publish content across Instagram, Facebook, TikTok and paid advertising channels
- Produce reels, stories, product videos, behind-the-scenes content and campaign assets
- Repurpose content across multiple channels and formats
- Monitor trends and identify new content opportunities
- Collaborate with influencers and content creators to develop engaging branded and user-generated content
- Website Content & Merchandising
- Update homepage banners, promotional graphics and seasonal content
- Refresh website content to support campaigns, launches and promotions
- Support website merchandising and visual presentation within Shopify
- Ensure brand consistency across all website touchpoints
- Photoshoots & Creative Production
- Support the planning and delivery of seasonal lifestyle shoots
- Source and coordinate models, photographers, stylists and locations
- Create photography, video and behind-the-scenes content for marketing channels
- Ensure all creative assets are delivered on time and aligned with campaign objectives
Skills & Experience
Essential
- Advanced Adobe Photoshop skills including retouching, colour correction and image manipulation
- Strong graphic design skills with a portfolio demonstrating commercial work
- Strong video editing skills using Adobe Premiere Pro, CapCut or similar software
- Experience creating short-form video content for social media and paid advertising
- Experience using Klaviyo or a similar email marketing platform
- Strong understanding of Instagram and social media best practices
- Ability to shoot and edit content using both professional cameras and smartphones
- Excellent organisational and project management skills
- Strong written and visual communication skills
Desirable
- Good working knowledge of Adobe Illustrator, InDesign and Lightroom
- Experience using Shopify
- Experience working with Meta advertising platforms
- Experience managing Dynamic Product Ads (DPA)
- Experience coordinating photoshoots and creative productions
- Experience creating content for TikTok, Instagram Reels and YouTube Shorts
- Experience with motion graphics and basic animation using Adobe After Effects
- Experience within fashion, footwear, beauty or lifestyle brands
Personal Qualities
We’re looking for someone who is:
- Creative and highly organised
- Proactive and able to manage multiple projects simultaneously
- Comfortable taking ownership of campaigns from concept to execution
- Detail-oriented with strong design standards
- Commercially minded and understands how creative content drives sales
- Enthusiastic about fashion, branding and digital marketing
- A team player who enjoys working in a collaborative environment
What You'll Get
- Opportunity to make a significant impact within a growing fashion brand
- Creative freedom and ownership of projects
- Access to our in-house studio and content creation facilities
- A collaborative and supportive team environment
This is an exciting opportunity to take ownership of creative and marketing activity within a growing fashion brand, working across content creation, email marketing, social media, advertising and campaign delivery while helping to shape the future of the Esska brand.
Marketing & Creative Executive employer: Esska Shoes
Esska is an exceptional employer located in West London, offering a vibrant and creative work environment where employees can thrive. With a strong focus on employee growth, the company provides comprehensive training and opportunities for hands-on experience in marketing and creative roles. The collaborative culture fosters innovation and allows team members to make a significant impact within a fast-growing fashion brand, all while enjoying access to in-house studio facilities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Creative Executive
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best graphic design and video editing work. We want to see your creativity shine, so include a variety of projects that highlight your skills in social media content and email marketing.
✨Tip Number 2
Network like a pro! Attend industry events or join online communities related to fashion and marketing. Connecting with others can lead to opportunities, and who knows, you might even meet someone from Esska!
✨Tip Number 3
Prepare for the interview by researching Esska’s brand and recent campaigns. Show us you’re passionate about our mission and have ideas on how to elevate our marketing efforts. We love candidates who come with fresh perspectives!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing & Creative Executive
Some tips for your application 🫡
Show Off Your Creative Side:When you're applying for the Marketing & Creative Executive role, make sure to showcase your creativity! Include examples of your graphic design work and any video content you've created. We want to see how you can bring ideas to life!
Tailor Your Application:Don't just send a generic application. Take the time to tailor your CV and cover letter to highlight your relevant experience in marketing, social media, and content creation. We love seeing how your skills align with what we're looking for!
Be Organised and Detail-Oriented:Since this role requires strong organisational skills, make sure your application reflects that. Use clear headings, bullet points, and a clean layout. Show us that you can manage multiple projects with ease right from the start!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining our team at Esska!
How to prepare for a job interview at Esska Shoes
✨Know Your Stuff
Before the interview, dive deep into Esska's brand values and their product range. Familiarise yourself with their latest campaigns and social media presence. This will not only show your genuine interest but also help you tailor your answers to align with their vision.
✨Showcase Your Creativity
Prepare a portfolio that highlights your graphic design and video editing skills. Include examples of past campaigns you've worked on, especially those that demonstrate your ability to create engaging content for social media. Be ready to discuss your creative process and how you approach project management.
✨Be Data-Driven
Esska values performance monitoring, so come prepared with examples of how you've used analytics to improve marketing campaigns. Discuss specific metrics you've tracked in email marketing or social media, and how you've adapted strategies based on that data.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your enthusiasm for the role and the company. Inquire about their upcoming campaigns, how they measure success, or what tools they use for project management. This demonstrates your proactive nature and genuine interest in contributing to their team.
