At a Glance
- Tasks: Create engaging shopper marketing strategies and collaborate with top retailers.
- Company: Join Essity, a leader in hygiene and health solutions with iconic brands.
- Benefits: Enjoy competitive salary, car allowance, bonus, pension, and generous holiday.
- Other info: Be part of a diverse, empowering culture that values creativity and collaboration.
- Why this job: Make a real impact on brand growth while working with major UK retailers.
- Qualifications: Experience in shopper marketing and strong relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
Shopper Marketing Manager
About the Role
As the Shopper Marketing Manager, you will connect brand, retail media and in-store activation, turning shopper insight into measurable growth. This is an opportunity to translate shopper, customer and brand strategies into integrated omnichannel plans.
Connecting consumers from awareness to purchase across offsite, onsite, and in-store touchpoints, your impact will be to unlock growth, optimize investment and maximise ROI.
You’ll shape the path to purchase by leading integrated activation across every shopper touchpoint, with commercial outcomes at the centre.
What You Will Do
- Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks.
- Build retailer-specific audience and activation strategies.
- Turn shopper and category insight into conversion-driving activity.
- Deliver campaigns across POS, digital, retail media and in-store.
- Partner across Sales, Category, Brand, eCommerce, retailers and agencies.
- Track performance and use insight to improve ROI.
Who You Are
- Previous FMCG experience in shopper, trade, customer or retail marketing.
- Strong knowledge of shopper behaviour, category management and retail activation.
- Proven omnichannel and retail media planning experience across key customers and
- undefined
- Commercial judgement across brand, category and customer priorities.
- Strong stakeholder, project management and analytical skills.
- Familiarity with NielsenIQ, Kantar, Circana or retailer insight platforms.
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.
Innovate for GoodExcel Together |Be You with Us
#Hybrid #LI-TH1 #Essity-UK
Application End Date:
22 Oct 2026
Job Requisition ID:
Essity265575
#J-18808-Ljbffr
Shopper Marketing Manager in Manchester employer: Essity
Essity is an exceptional employer, offering a permanent, shift-based production role at our Skelmersdale site, where you can contribute to the well-being of millions through our renowned hygiene and health products. We foster a collaborative and inclusive culture that empowers employees to grow in their careers while providing competitive benefits, including a robust pension scheme and health care plan. Join us to be part of a purpose-driven team dedicated to making the world a healthier and safer place, with opportunities for personal development and impactful innovations.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Essity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Essity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Essity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Essity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Essity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Essity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Essity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Essity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Essity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Essity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
