At a Glance
- Tasks: Create engaging shopper marketing strategies and collaborate with top retailers.
- Company: Join Essity, a leader in hygiene and health solutions with iconic brands.
- Benefits: Enjoy competitive salary, car allowance, bonus, pension, and generous holiday.
- Other info: Be part of a diverse, empowering culture that values creativity and collaboration.
- Why this job: Make a real impact on brand growth while working with major UK retailers.
- Qualifications: Experience in shopper marketing and strong relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
As a Shopper Marketing Manager you will focus on building strong, collaborative relationships with colleagues internally and customers externally. You will design and activate customer focused shopper activations and customer engagement sessions to drive retailer and brand growth.
Responsibilities
- Understand commercial situation and apply effective shopper marketing actions
- Work effectively in cross functional matrix organisation and projects
- Measure and steer performance of shopper activations whilst managing budgets
- Build a collaborative and trusted partnership with customers, agencies and retailer media networks
- Lead and execute shopper and trade marketing plans
- Deliver insights-driven trade rationale, programmes and customer engagement
- Lead and execute shopper marketing plans differentiated by customer and/or channel
- Define and select the optimal marketing mix (BTL) based on the path to purchase, understand the path to purchase of the shopper in our categories, brand and customer shopper dynamics, the retailer strategy, media toolkits and category vision
- Build shopper strategies respecting principles for brand, channel and customer, and set budget priorities. Be able to build a plan and roll it out within the Business Planning Cycle in strong alliance with cross functional teams
- Execute with excellence, internally and externally, across channels and customers. Deliver cut-through campaigns and shopper messaging. Steer agencies, retailer media networks and budgets and share best practices. Lead and deliver impactful customer engagement sessions and presentations
- Review shopper marketing plans based on agreed KPIs / perfect store execution. Draw conclusion, share learnings and balance monetary / non-monetary promotions together with sales
Qualifications
Who You Are: To achieve success in this role you will need to demonstrate a great understanding of the shopper, sales and/or marketing retail market combined with experience of working with retailers, retailer media networks and shopper agencies across multiple touchpoints and channels. You will be analytical and creative and have experience in leveraging shopper insight with customers in a FMCG environment to build and execute mutually beneficial plans. You will have the courage, passion and creativity to identify opportunities internally and externally seeking to break down barriers. You will lead by example and be an ambassador for Essity, our brands and the Shopper Marketing function.
About Essity
Are you a passionate Shopper Marketing Manager? Do you have experience of developing and maintaining strong relationships with customers to drive category, brand and retailer growth? Are you looking to progress your career in a global company? If this is you, we are looking for an experienced Shopper Marketing Manager to join our team. At Essity we are dedicated to improving well-being through leading hygiene and health solutions. We have some of the UK\'s most recognisable household brands Cushelle, Plenty, Bodyform and TENA. Essity can offer you the opportunity to work on some of our market leading consumer brands in partnership with top UK grocers.
We are committed to a collaborative and caring culture with empowerment, work with impact and a powerful purpose. We embrace diversity of ideas and background. If you apply for a job at Essity, the only criteria considered for selection are professional experience, qualifications, key job-related attributes and working values.
Benefits
This is a great opportunity to advance your Shopper Marketing career working with top UK grocery and high street retailers. We offer a competitive salary and benefits package including car allowance, bonus opportunity, pension (10% employer contribution), PMI, 27 days holiday + Bank Holidays.
Shopper Marketing Manager in Manchester employer: Essity
Essity is an exceptional employer that prioritises a collaborative and caring culture, empowering employees to make a meaningful impact in the shopper marketing space. With a commitment to diversity and professional growth, you will have the opportunity to work on leading household brands while enjoying a competitive salary, generous benefits including a car allowance and pension contributions, and a supportive environment that fosters innovation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a meeting or presentation opportunity where you can showcase your shopper marketing strategies. This is your moment to shine and demonstrate how you can drive growth.
✨Tip Number 3
Research the company inside out! Understand their brands, values, and recent campaigns. When you know what makes them tick, you can tailor your conversations and show them you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our awesome team at Essity.
We think you need these skills to ace Shopper Marketing Manager in Manchester
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Essity. Show us that you get the shopper marketing landscape and how it fits into our mission.
Be Specific About Your Experience:When detailing your past roles, focus on specific achievements that relate to shopper marketing. Use metrics where possible to demonstrate your impact. We love numbers that tell a story about your success in driving growth!
Show Your Creative Side:Don’t just list your skills; illustrate them! Share examples of innovative campaigns or strategies you've executed. We want to see your creativity shine through, especially in how you engage customers and drive brand growth.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality come through. A touch of authenticity can make your application stand out. Remember, we’re looking for someone who can build strong relationships, so show us who you are!
How to prepare for a job interview at Essity
✨Know Your Shopper Insights
Before the interview, dive deep into understanding shopper behaviour and insights relevant to the FMCG sector. Be ready to discuss how you’ve used these insights in past roles to drive successful marketing strategies.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with cross-functional teams, prepare examples that highlight your ability to build strong relationships. Think of specific projects where collaboration led to successful outcomes.
✨Prepare for Performance Metrics
Be ready to talk about how you've measured the success of shopper activations in previous roles. Bring concrete examples of KPIs you’ve used and how you’ve adjusted strategies based on performance data.
✨Demonstrate Your Creativity
Think of innovative shopper marketing campaigns you’ve executed or ideas you’d like to propose. Show how your creativity can lead to impactful customer engagement sessions and differentiate your approach in a competitive market.
