Senior Brand Manager in Manchester

Senior Brand Manager (12-Month Fixed-Term Contract)

About the Role

Essity is home to leading brands including TENA®, Bodyform®, Cushelle®, Velvet®, Plenty® and Tork®, helping to improve health and well-being for millions of people every day. We're looking for a Senior Brand Manager to join our Consumer Goods team on a 12-month fixed-term contract. This role will lead the activation and growth of Plenty®, one of the UK's leading household towel brands, through the delivery of effective marketing campaigns, product initiatives and digital activities. This is a hybrid role based in Didsbury, Manchester, with three days per week in the office and up to two days working from home.

What You Will Do

• Deliver brand plans and campaigns across ATL and BTL channels.
• Lead TV, digital, social and shopper marketing activities to drive brand growth.
• Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
• Manage external agencies, including briefing, campaign development and performance evaluation.
• Support product launches, packaging updates and product range development.
• Drive brand presence across retailer websites, owned channels and social media platforms.
• Manage marketing budgets and monitor performance against KPIs.
• Analyse market and consumer data to identify growth opportunities.
• Support artwork development and approval processes.
• Provide guidance and support to the Assistant Brand Manager on key projects.

Who You Are

• Previous brand marketing experience, ideally within FMCG or a consumer goods environment.
• Strong project management and stakeholder management skills.
• Experience delivering integrated marketing campaigns across digital and traditional channels.
• Commercial awareness and a data-driven approach to decision-making.
• Excellent communication and presentation skills.
• Strong organisational skills with the ability to manage multiple priorities.
• Proficiency in Excel and PowerPoint.
• A collaborative, proactive and results-focused mindset.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us #Essity-UK #LI-KB2 #Hybrid

Application End Date: 09 Sept 2026 Job Requisition ID: Essity263685

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!