Senior Brand Manager – TENA (12-month Fixed Term Contract)
At Essity, we believe in empowering our people to make an impact. This role offers you the opportunity to take ownership, challenge convention, and shape the future of marketing. Deliver commercial growth and lead brand strategy and activation across the UK & ROI as part of a full‑time, hybrid team based in our Didsbury office (Manchester) with three days in the office and two days working from home.
Responsibilities
- Lead the development and execution of the Go-To-Market (GTM) strategy for key Personal Care brands, aligned to global brand direction.
- Own the UK & ROI communication plan, working with and managing local agency partners.
- Manage the Advertising & Promotion (A&P) budget, ensuring effective allocation and return on investment.
- Define and optimise product assortment and pricing in collaboration with Revenue Growth Management teams.
- Contribute to global brand development, ensuring UK & ROI market needs are represented.
- Build strong relationships across local, regional and global stakeholder groups.
- Use consumer, market and channel insights (e.g. EPOS and panel data) to inform strategy and decision‑making.
- Lead the annual business planning process, delivering clear and compelling sales and marketing plans.
- Drive integrated brand activation across ATL and BTL channels.
- Lead, coach and develop team members, creating a high‑performing and collaborative environment.
Qualifications
- Experience in brand management within FMCG or a fast‑paced consumer environment.
- Strong experience across retail channels, including grocery, discounters and ecommerce.
- Experience managing media plans and working with external agencies.
- Confidence using data (e.g. EPOS, panel) to generate insights and shape strategy.
- Experience working within matrix, international environments with multiple stakeholders.
- A proactive mindset, with the confidence to challenge and drive change.
- Strong communication and influencing skills.
- Leadership experience, with the ability to motivate and develop others.
- A collaborative approach, with a focus on delivering results through teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Essity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Essity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Essity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Essity. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Essity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Essity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Essity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Essity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Essity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Essity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
