At a Glance
- Tasks: Drive brand strategy and execute campaigns for Bodyform®, enhancing consumer engagement.
- Company: Essity, a global leader in health and hygiene products.
- Benefits: Hybrid work model, meaningful career development, and a supportive team environment.
- Other info: Join a company that values innovation, inclusion, and positive societal change.
- Why this job: Make a real impact on intimate health and support well-being through innovative marketing.
- Qualifications: Experience in FMCG marketing and strong brand management skills.
The predicted salary is between 45000 - 55000 £ per year.
At Essity, we’re looking for a Brand Manager to help drive the growth of our Femcare portfolio, including Bodyform®, one of the UK’s most recognised intimate health brands. This is an exciting opportunity to shape brand strategy, bring insight-led campaigns to life and make a real impact in a category that supports confidence, wellbeing and everyday health.
You’ll join a collaborative and supportive team where your ideas, commercial mindset and passion for brand building will help identify new opportunities, strengthen consumer engagement and deliver meaningful growth across the Bodyform® portfolio.
About The Role
Reporting to the Marketing Manager, this is a permanent opportunity offered on a hybrid basis, with three days per week in our Didsbury office and two days working from home.
What You Will Do
- You’ll be responsible for the execution of key brand activities for Bodyform®, helping to deliver the marketing strategy and drive performance within the Femcare category.
- You’ll take ownership of brand communications, campaigns, promotions and innovation projects, working closely with teams across the UK and Europe to bring plans to market.
- From product development and creative agency collaboration to retail activation and consumer insight, you’ll play a key role in ensuring our brand activity is engaging, consistent and commercially effective.
- You’ll also support the development and delivery of educational materials and consumer-focused initiatives, working with internal teams and external partners to build strong awareness of the Bodyform® portfolio.
Who You Are
You’re an experienced FMCG marketer with a strong understanding of brand management in a commercial environment. You’ll be confident taking projects from concept through to launch, using insight, creativity and collaboration to deliver activity that connects with consumers and supports business growth.
You’ll be comfortable working cross-functionally, building strong relationships and influencing stakeholders across different teams and markets. If you’re commercially curious, proactive and passionate about developing brands that make a difference, we’d love to hear from you.
What We Can Offer You
At Essity, we believe every career should be meaningful. We offer the opportunity to work with well-known brands, collaborate with talented colleagues and contribute to products and services that improve people’s lives every day. This is a great opportunity to develop your marketing career in a global organisation that values innovation, inclusion and continuous development, while working on a brand that challenges taboos and helps create more open conversations around intimate health.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Brand Manager in Manchester employer: Essity
At Essity, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the healthcare sector. As a Strategic Healthcare Partner, you will thrive in a supportive and inclusive culture that empowers you to make a real difference in patient outcomes across the North of England. With a strong focus on professional growth and meaningful impact, you'll have the opportunity to build strategic partnerships and drive positive change within the NHS and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Essity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Essity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Essity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Essity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Essity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Essity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Essity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Essity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Essity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Essity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
