At a Glance
- Tasks: Lead marketing campaigns and drive brand growth for a top household towel brand.
- Company: Essity, a leader in health and well-being products.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Join a collaborative team focused on positive societal change.
- Why this job: Make a real impact on brand presence and consumer well-being.
- Qualifications: Experience in brand marketing, strong project management, and communication skills.
The predicted salary is between 49500 - 60500 £ per year.
Senior Brand Manager (12-Month Fixed-Term Contract)
About the Role
- Essity is home to leading brands including
- TENA® ,
- Bodyform® ,
- Cushelle® ,
- Velvet® ,
- Plenty® and
Tork® , helping to improve health and well-being for millions of people every day.
- We're looking for a
- Senior Brand Manager to join our Consumer Goods team on a
- 12-month fixed-term contract . This role will lead the activation and growth of
Plenty® , one of the UK's leading household towel brands, through the delivery of effective marketing campaigns, product initiatives and digital activities.
This is a hybrid role based in
Didsbury, Manchester , with three days per week in the office and up to two days working from home .
What You Will Do
- Deliver brand plans and campaigns across ATL and BTL channels.
- Lead TV, digital, social and shopper marketing activities to drive brand growth.
- Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
- Manage external agencies, including briefing, campaign development and performance evaluation.
- Support product launches, packaging updates and product range development.
- Drive brand presence across retailer websites, owned channels and social media platforms.
- Manage marketing budgets and monitor performance against KPIs.
- Analyse market and consumer data to identify growth opportunities.
- Support artwork development and approval processes.
- Provide guidance and support to the Assistant Brand Manager on key projects.
Who You Are
You will bring
- Previous brand marketing experience, ideally within FMCG or a consumer goods environment.
- Strong project management and stakeholder management skills.
- Experience delivering integrated marketing campaigns across digital and traditional channels.
- Commercial awareness and a data-driven approach to decision-making.
- Excellent communication and presentation skills.
- Strong organisational skills with the ability to manage multiple priorities.
- Proficiency in Excel and Power Point.
- A collaborative, proactive and results-focused mindset.
- What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do.
Join us to improve well-being for people and drive positive change for society and the environment.
At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
- Innovate for Good | Excel Together | Be You with Us
- #J-18808-Ljbffr
Senior Brand Manager in Manchester employer: Essity AB
Essity is an exceptional employer that prioritises employee well-being and growth, offering a collaborative work culture where your contributions are valued. Located in Didsbury, Manchester, this hybrid role allows for flexibility with a balance of office and remote work, fostering a supportive environment for creativity and innovation. With a commitment to driving positive change and meaningful impact, Essity empowers its employees to excel and thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand Manager in Manchester
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Essity AB from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Essity AB specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Essity AB
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Essity AB, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Essity AB you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Essity AB that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Essity AB, so think on your feet and don't hesitate to showcase your creativity!
