At a Glance
- Tasks: Lead brand strategy and activation for TENA, driving commercial growth and innovation.
- Company: Essity, a forward-thinking company focused on well-being and positive change.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal and professional growth.
- Other info: Collaborative culture that values empowerment and teamwork.
- Why this job: Join an award-winning team and make a real impact in the marketing world.
- Qualifications: Experience in brand management and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the role
At Essity, we believe in empowering our people to make an impact. If you’re looking to take ownership, challenge convention and shape the future of marketing, this is your opportunity. Join our award-winning TENA marketing team and be part of a culture where collaboration, curiosity and the confidence to “dare to try” drive everything we do. Together, we’re breaking barriers and reshaping how consumers engage with our brands. We’re looking for a Senior Brand Manager to join us on a 12‑month fixed term contract, playing a key role in delivering commercial growth and leading brand strategy and activation across the UK & ROI. This is a full‑time, hybrid role, based in our Didsbury office (Manchester), with 3 days in the office and 2 days working from home.
What you will do
- Lead the development and execution of the Go-To-Market (GTM) strategy for key Personal Care brands, aligned to global brand direction
- Own the UK & ROI communication plan, working with and managing local agency partners
- Manage the Advertising & Promotion (A&P) budget, ensuring effective allocation and return on investment
- Define and optimise product assortment and pricing in collaboration with Revenue Growth Management teams
- Contribute to global brand development, ensuring UK & ROI market needs are represented
- Build strong relationships across local, regional and global stakeholder groups
- Use consumer, market and channel insights (e.g. EPOS and panel data) to inform strategy and decision‑making
- Lead the annual business planning process, delivering clear and compelling sales and marketing plans
- Drive integrated brand activation across ATL and BTL channels
- Lead, coach and develop team members, creating a high‑performing and collaborative environment
Who you are
- Experience in brand management within FMCG or a fast‑paced consumer environment
- Strong experience across retail channels, including grocery, discounters and e‑commerce
- Experience managing media plans and working with external agencies
- Confidence using data (e.g. EPOS, panel) to generate insights and shape strategy
- Experience working within matrix, international environments with multiple stakeholders
- A proactive mindset, with the confidence to challenge and drive change
- Strong communication and influencing skills
- Leadership experience, with the ability to motivate and develop others
- A collaborative approach, with a focus on delivering results through teamwork
What We Can Offer You
Our purpose, Breaking Barriers to Well‑Being, provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Senior Brand Manager in Manchester employer: Essity AB
At Essity, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and collaboration thrive. As a Senior Brand Manager in our Didsbury office, you'll not only lead impactful marketing strategies for our TENA brand but also benefit from a hybrid working model that promotes work-life balance. With a strong focus on employee development and a commitment to making a positive societal impact, Essity is an exceptional employer for those looking to grow their careers while contributing to meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand Manager in Manchester
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Essity AB from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Essity AB specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Essity AB
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Essity AB, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Essity AB you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Essity AB that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Essity AB, so think on your feet and don't hesitate to showcase your creativity!
