At a Glance
- Tasks: Lead marketing strategies for TENA Men, driving brand growth and consumer engagement.
- Company: Essity is a global leader focused on improving well-being through innovative products.
- Benefits: Enjoy a competitive salary, flexible holidays, discounts, and wellness support.
- Other info: Embrace a diverse and inclusive culture that values collaboration and innovation.
- Why this job: Join a passionate team making a positive impact in the male incontinence category.
- Qualifications: Experience in FMCG marketing and project management is essential.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
Reporting to the Marketing Manager, this is a permanent opportunity offered on a hybrid basis, with three days per week in our Didsbury office and two days working from home.
What You Will Do
You’ll be responsible for the execution of key brand activities for Bodyform®, helping to deliver the marketing strategy and drive performance within the Femcare category.
You’ll take ownership of brand communications, campaigns, promotions and innovation projects, working closely with teams across the UK and Europe to bring plans to market. From product development and creative agency collaboration to retail activation and consumer insight, you’ll play a key role in ensuring our brand activity is engaging, consistent and commercially effective.
You’ll also support the development and delivery of educational materials and consumer-focused initiatives, working with internal teams and external partners to build strong awareness of the Bodyform® portfolio.
Who You Are
You’re an experienced FMCG marketer with a strong understanding of brand management in a commercial environment. You’ll be confident taking projects from concept through to launch, using insight, creativity and collaboration to deliver activity that connects with consumers and supports business growth.
You’ll be comfortable working cross-functionally, building strong relationships and influencing stakeholders across different teams and markets.
If you’re commercially curious, proactive and passionate about developing brands that make a difference, we’d love to hear from you.
What We Can Offer You
At Essity, we believe every career should be meaningful. We offer the opportunity to work with well-known brands, collaborate with talented colleagues and contribute to products and services that improve people’s lives every day.
This is a great opportunity to develop your marketing career in a global organisation that values innovation, inclusion and continuous development, while working on a brand that challenges taboos and helps create more open conversations around intimate health.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you\'ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Brand Manager in Manchester employer: Essity AB
Essity AB in Prudhoe Mill is an exceptional employer, offering a supportive work culture that prioritises safety and continuous improvement. Employees benefit from comprehensive training opportunities, fostering professional growth while working with cutting-edge technology in a collaborative environment. The company's commitment to employee well-being and development makes it a rewarding place for those seeking meaningful careers in electrical maintenance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Manchester
✨Tip Number 1
Familiarise yourself with the TENA Men brand and its market positioning. Understanding the unique selling points and consumer demographics will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand management. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of past projects where you've driven brand growth or consumer engagement. Highlighting measurable outcomes will demonstrate your capability to contribute effectively to the TENA Men brand.
✨Tip Number 4
Showcase your understanding of collaboration by discussing how you've successfully worked with cross-functional teams in the past. This will resonate well with Essity's emphasis on teamwork and innovation.
We think you need these skills to ace Brand Manager in Manchester
Some tips for your application 🫡
Understand the Brand:Familiarise yourself with Essity and the TENA Men brand. Research their values, mission, and recent marketing campaigns to demonstrate your understanding of the brand's positioning in your application.
Highlight Relevant Experience:Emphasise your experience in FMCG marketing, particularly any roles where you managed brands or led projects from concept to market. Use specific examples to showcase your achievements and how they align with the responsibilities of the Brand Manager role.
Showcase Collaboration Skills:Since collaboration is key for this role, provide examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to build strong relationships and drive projects forward through teamwork.
Tailor Your Application:Customise your CV and cover letter to reflect the specific requirements of the Brand Manager position. Use keywords from the job description to ensure your application stands out and aligns with what Essity is looking for.
How to prepare for a job interview at Essity AB
✨Understand the Brand
Before your interview, make sure you thoroughly research TENA Men and Essity's values. Understand their market position, target audience, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your FMCG Experience
Be prepared to discuss your previous experience in FMCG marketing. Highlight specific projects where you successfully managed a brand from concept to market, focusing on your role in driving growth and innovation.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to share examples of how you've effectively collaborated with others in past roles. Discuss how you’ve built strong relationships and navigated challenges in team settings.
✨Align with Their DEI Culture
Essity places a strong emphasis on diversity, equity, and inclusion. Be prepared to discuss how you embody these values in your work and how you can contribute to fostering an inclusive environment within the team.
