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For Companies At a Glance
- Tasks: Lead marketing strategies for TENA Men, driving brand growth and consumer engagement.
- Company: Essity is a global leader focused on improving well-being through innovative products.
- Benefits: Enjoy a competitive salary, flexible holidays, discounts, and wellness support.
- Other info: Embrace a diverse and inclusive culture that values collaboration and innovation.
- Why this job: Join a passionate team making a positive impact in the male incontinence category.
- Qualifications: Experience in FMCG marketing and project management is essential.
The predicted salary is between 36000 - 60000 £ per year.
Essity B 252.1 (+2 SEK) on 19-Aug-2025 17:29
At Essity, we believe your career should be meaningful. It’s not just about what you do—it’s about the difference you make. We’re currently looking for a Brand Manager to join our team and help shape the future of our leading global brand, TENA Men.
This role offers the opportunity to deliver the marketing strategy for a key part of the TENA portfolio, identifying market, customer, and consumer opportunities that drive growth and innovation. You’ll be working alongside supportive colleagues who are passionate about what they do and committed to making a positive impact.
We\’re looking for people who embody our values, aren\’t afraid to challenge, innovate, experiment, and move at a fast pace. If this is you, we\’d love to talk!
What You Will Do
Reporting to the Senior Brand Manager, you’ll take the lead on execution for theTENA Menbrand. This is a pivotal role focused on driving brand growth, consumer engagement, and product development within the male incontinence category.
You’ll help shape the direction of the brand, managing communications, promotions, and innovation projects. Collaboration is key, you’ll work closely with cross-functional teams across the UK and Europe, including product development, creative, and retail, acting as a key advocate for the brand.
Your expertise and passion for the TENA Men portfolio will support our continued growth. You’ll also guide the development and delivery of training programmes and educational materials, working alongside external partners to promote TENA products and services.
Who You Are
We’re looking for candidates with proven experience in FMCG marketing, ideally having managed brands within a commercial FMCG environment. You’ll have successfully led projects from concept through to market and built strong, collaborative relationships across cross-functional teams. If this sounds like you, we’d love to hear from you.
About Our DEI Culture
Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.
As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.
What We Can Offer
There are many of reasons to work at Essity:
- High reaching starting salary with annual reviews
- Pension 10% employer contribution
- Annual sales incentive bonus
- Holidays starting at 27 days plus bank holidays (with flexible bank holiday options)
- Staff product and discounts
- Essity Rewards (online and in-store shopping discounts)
- Benefits include: EAP support service, cycle to work scheme, gym membership discount and many more
- Local community activities and charitable initiatives
This is a great opportunity to advance your career within a professional and committed team,. To learn more about TENA visit www.tena.co.uk or visit our YouTube Channel
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward
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Brand Manager employer: Essity AB
Contact Detail:
Essity AB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the TENA Men brand and its market positioning. Understanding the unique selling points and consumer demographics will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand management. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of past projects where you've driven brand growth or consumer engagement. Highlighting measurable outcomes will demonstrate your capability to contribute effectively to the TENA Men brand.
✨Tip Number 4
Showcase your understanding of collaboration by discussing how you've successfully worked with cross-functional teams in the past. This will resonate well with Essity's emphasis on teamwork and innovation.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Essity and the TENA Men brand. Research their values, mission, and recent marketing campaigns to demonstrate your understanding of the brand's positioning in your application.
Highlight Relevant Experience: Emphasise your experience in FMCG marketing, particularly any roles where you managed brands or led projects from concept to market. Use specific examples to showcase your achievements and how they align with the responsibilities of the Brand Manager role.
Showcase Collaboration Skills: Since collaboration is key for this role, provide examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to build strong relationships and drive projects forward through teamwork.
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Brand Manager position. Use keywords from the job description to ensure your application stands out and aligns with what Essity is looking for.
How to prepare for a job interview at Essity AB
✨Understand the Brand
Before your interview, make sure you thoroughly research TENA Men and Essity's values. Understand their market position, target audience, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your FMCG Experience
Be prepared to discuss your previous experience in FMCG marketing. Highlight specific projects where you successfully managed a brand from concept to market, focusing on your role in driving growth and innovation.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to share examples of how you've effectively collaborated with others in past roles. Discuss how you’ve built strong relationships and navigated challenges in team settings.
✨Align with Their DEI Culture
Essity places a strong emphasis on diversity, equity, and inclusion. Be prepared to discuss how you embody these values in your work and how you can contribute to fostering an inclusive environment within the team.