Sales & Product Specialist - Wearables, North East & East Midlands in Birmingham

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray‑Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e‑commerce platforms.

Your role as Wearables Category Promoter (Brand Ambassador) will be responsible for driving the sell‑out performance and commercial success of EssilorLuxottica’s Wearables category—our most innovative segment, combining advanced digital and AI‑driven technologies with iconic eyewear design. Acting as the in‑store specialist and category advocate, you will elevate smart eyewear and smart audio across key iECPs and KA and non‑optical channels through high‑impact product demonstrations, staff training, merchandising excellence, and direct sales support.

Main Responsibilities:

• Lead sell‑out activities to achieve and exceed sales targets across the full Wearables portfolio (smart eyewear and smart audio) within the assigned territory.
• Contribute directly to sell‑out performance in assigned stores, actively influencing conversion through product demonstrations and sales support.
• Identify and develop commercial opportunities including stock gaps, replenishment needs, upsell opportunities, bundle packs, and cross‑category synergies.
• Present, position, and demonstrate the unique value proposition of EssilorLuxottica’s connected eyewear solutions to retailers, staff, and consumers.
• Monitor stock levels and replenishment needs, proactively working with partners to avoid out‑of‑stocks and maximize sales continuity.
• Develop and execute territory sales plans aligned with category and business objectives, ensuring strong sales replenishment, stock rotation, and availability.
• Collaborate closely with Sales, Marketing, and Category teams to activate local campaigns, product launches, and peak‑season initiatives that drive conversion.
• Act as a technical and product expert on wearable technologies, including connectivity, sensors, audio, software, and AI‑driven features.
• Deliver regular in‑store staff training and knowledge development sessions to IECPs and key partners, improving confidence, storytelling, and closing capability.
• Translate complex technical features into clear, compelling consumer benefits that support sell‑out.
• Provide technical support and first‑level troubleshooting in‑store to remove barriers to purchase and usage.
• Drive in‑store excellence through effective merchandising, planogram compliance, demo readiness, and premium brand presentation.
• Lead and support high‑impact product demonstrations, consumer engagement moments, and digital activations.
• Capture and share consumer and customer feedback with Sales, Marketing, and Product teams to support continuous improvement.
• Monitor market trends, competitor activity, pricing, and consumer behavior within wearables and connected eyewear.
• Provide actionable market insights to shape local sales strategies and marketing activations.
• Maintain accurate sales, sell‑out, replenishment, and customer data within CRM and reporting tools.
• Deliver regular reporting on sales forecasts, territory coverage, and market activity.
• Track and analyze KPIs including sell‑in, sell‑out growth, sales replenishment, conversion rate, training coverage, and merchandising compliance.

Core Competencies:

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 3+ years of experience in sales, preferably in technology, consumer electronics, optical, or healthcare industries.
• Proven track record of selling innovative or technical products.
• Experience in connected devices or wearable technology is a strong plus.
• Fluency in English required; additional EMEA languages are an advantage.
• Willingness to travel within assigned territory for customer visits, events, and trainings.

What We Offer:

• Opportunity to represent a pioneering product category at the intersection of fashion, health, and technology.
• Competitive salary and performance‑based incentives.
• Growth opportunities within an innovative and global environment.
• Access to cutting‑edge tools, training, and digital platforms.
• A chance to help shape the future of wearable eyewear at EssilorLuxottica.

If you are a driven sales professional passionate about technology, innovation, and improving lives through connected eyewear, we invite you to join us and be part of the EssilorLuxottica Wearables journey.

Our Diversity, Equity and Inclusion commitment: We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.