Area Sales Manager (Nuance) - South West

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences.

We are seeking a motivated and results-driven Sales Representative to drive the success of our new product category, Nuance Audio, which integrates advanced AI-powered audio technology into eyewear solutions. This innovative product targets individuals with mild hearing loss and offers a unique, lifestyle-enhancing experience by combining cutting-edge audio technology with our comprehensive lens portfolio.

As a Sales Representative, you will play a pivotal role in positioning Nuance Audio as a transformative solution and achieving sales growth in your assigned territory.

• Sales and Business Development: Identify and engage potential customers, including retailers, distributors, and healthcare professionals. Build and maintain strong relationships with key decision-makers and stakeholders. Present and demonstrate the unique features and benefits of Nuance Audio as part of a complete eyewear solution. Develop and execute territory sales plans to meet and exceed sales targets.
• Product Expertise and Training: Develop deep product knowledge, including technical specifications and customer use cases. Provide training to retail and healthcare partners to ensure effective product positioning and customer support. Stay informed about updates to the product and competitive offerings to maintain a strong value proposition.
• Customer Engagement: Act as a trusted advisor to customers by understanding their needs and recommending tailored solutions. Conduct regular follow-ups with customers to ensure satisfaction and identify upsell opportunities. Gather and document customer feedback to share with marketing and product teams for continuous improvement.
• Market Intelligence: Monitor market trends, competitor activities, and customer preferences to inform sales strategies. Provide insights and recommendations to support the development of marketing and promotional campaigns.
• Reporting and Administration: Maintain accurate records of sales activities, customer interactions, and pipeline progress using CRM tools. Prepare and submit regular sales reports and forecasts to track performance against targets.

• Achieve or exceed monthly, quarterly, and annual sales targets.
• Develop and execute detailed territory sales plans, including account prioritization and growth strategies.
• Conduct a set number of product demonstrations and training sessions for retailers and healthcare partners per month.
• Establish and maintain a pipeline of qualified leads, ensuring consistent follow-up and conversion.
• Deliver regular reports on sales activities, customer feedback, and market insights.
• Build and maintain long-term relationships with key accounts to ensure customer satisfaction and loyalty.
• Collaborate with cross-functional teams to support promotional campaigns and product launches.
• Track and report key performance metrics, such as lead conversion rates, average deal size, and territory coverage.

• Strong interpersonal and relationship-building skills.
• Excellent communication and presentation abilities.
• Persuasive selling techniques and consultative sales approach.
• Technical aptitude to understand and explain AI-powered audio and eyewear integration.
• Proficiency in CRM platforms (e.g., Salesforce) and sales reporting tools.
• Time management and organizational skills to manage a diverse customer base effectively.
• Bachelor's degree in Business, Marketing, or a related field; relevant experience may be considered in lieu of a degree.
• 3+ years of experience in sales, preferably in healthcare, eyewear, or technology industries.
• Proven track record of meeting or exceeding sales targets.
• Experience selling innovative or technical products is highly desirable.
• Willingness to travel within the assigned territory to meet customers and attend events.
• Multilingual skills are an advantage, particularly for EMEA region sales roles.

• Customer Focus: A deep understanding of customer needs and a commitment to delivering tailored solutions.
• Results Orientation: Driven to achieve and exceed sales targets with a proactive and goal-oriented approach.
• Adaptability: Ability to thrive in a dynamic environment and adjust strategies to evolving market conditions.
• Collaboration: Strong team player with the ability to work effectively with cross-functional teams.
• Market Acumen: Knowledge of the healthcare, eyewear, or technology sectors to navigate the sales landscape effectively.
• Problem-Solving: Innovative thinking to address customer challenges and overcome objections.

• Opportunity to represent a category-defining product within a global leader in eye care and eyewear.
• Competitive salary and commission structure.
• Professional growth opportunities within a collaborative and innovative environment.
• Access to cutting-edge tools and resources to support your sales efforts.

If you are a driven sales professional passionate about innovation and improving lives through technology, we invite you to join our team and be a part of the Nuance Audio journey.

Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.