Transitions Brand Consultant - Midlands

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products, iconic brands that consumers love, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role as a Transition Consultant involves:

• Growing the volume and value of the Photochromic category for Essilor, driven by a branded approach with the Transitions family of products.
• Supporting and collaborating with the Lens sales team to challenge customer behaviour and maximize Transitions growth opportunities.
• Adding value and supporting Eye Care Professionals irrespective of entity or purchasing channel.

Main responsibilities include:

• Driving differentiation of the Transitions brand and products with all customers.
• Maintaining a 10-12 week call cycle, ensuring all customers are up to date on product and activities.
• Understanding each account's current performance, knowledge, and skills in selling Transitions.
• Constructing mutually agreed development plans with each account to increase dispensing of Transitions products.
• Reviewing business performance on Transitions regularly with each customer and Essilor commercial colleagues.
• Using available tools, support programs, and promotions to help ECPs grow.
• Delivering CET training when required to advance business objectives.
• Maintaining accurate customer records and reports for relevant accounts in Salesforce.com.
• Continuously reviewing customer needs and feedback.
• Acting as an ambassador of Essilor and its values at all times.

Main requirements:

• Ability to work on own initiative to meet tight deadlines.
• Proven track record of delivering effective training and coaching to change behaviour.
• Previous experience of training in group and individual environments.
• Knowledge of ophthalmic lens theory.
• Successful selling experience essential.
• Ability to influence others.
• Excellent communication skills at all levels, both verbal and written.
• Ability to analyze and interpret data effectively.
• Excellent time management and organizational skills.
• Computer literate.
• Selling and negotiating techniques.
• Experience of working in practice.

Desirable:

• Experience of successful sales account management in a related field.
• Knowledge and experience of marketing theory and its application.
• Knowledge of lens manufacturing processes, company products, and a good understanding of the UK optical market.

Sales responsibilities include:

• Managing your territory by understanding customers and products, maintaining an appropriate call schedule, and managing time effectively.
• Understanding each account's drivers, financials, decision makers, and role responsibilities.
• Planning for every call, asking questions to uncover needs, and having clear action items and next steps.
• Understanding optics principles, market impact, and using CRM to manage and grow your territory.
• Leveraging internal and external networks to build business and personal growth opportunities.

Company expectations:

• Understanding market landscape and competitors.
• Knowing and collaborating with customers, collecting and acting on feedback.
• Making timely responsible decisions, assessing risks.
• Delivering results, adapting as needed, and recognizing achievements.
• Respecting laws, standards, health and safety, and behaving according to Essilor Values.
• Building networks, communicating effectively, influencing, and seeking win-win solutions.
• Willingness to develop and acquire new skills quickly.

Recruiting process: Our recruitment process may vary; if selected, you will be contacted by our recruiters to guide you through the specific steps for your application.