At a Glance
- Tasks: Lead bold marketing campaigns across multiple channels and markets.
- Company: Join Sunglass Hut, part of EssilorLuxottica, a leader in premium eyewear.
- Benefits: Autonomy to make an impact and work with iconic global brands.
- Other info: Dynamic international team with opportunities for creativity and fun.
- Why this job: Create unforgettable retail experiences and drive real commercial impact.
- Qualifications: 5+ years in brand or retail marketing with strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
At Sunglass Hut, we don't just sell sunglasses, we create moments. Bold. Iconic. Unapologetically confident. As part of EssilorLuxottica, the global leader in premium eyewear, we bring world‑leading brands to life, including Ray‑Ban, Oakley and Oliver Peoples, through unforgettable retail experiences across Europe. Right now, we're looking for a Brand Marketing Manager to step into a fast‑paced, high‑impact role within our Retail Marketing team in London. This is a unique opportunity to take ownership of our mono‑brand strategy across five markets and drive real commercial impact.
The Role
- You'll be at the heart of our marketing engine, bringing brands to life across store, digital, and social channels.
- Working closely with the Head of Marketing, you'll lead the execution of bold, consumer‑first campaigns that inspire and drive traffic across our retail network.
- Own and deliver the marketing calendar across UK, Ireland, Netherlands, Belgium and Denmark.
- Activate campaigns end‑to‑end across stores, CRM, digital and social.
- Translate global brand direction into locally relevant, high‑impact activations.
- Bring our stores to life through experiential events, VIP moments and partnerships.
- Collaborate with Regional and Store teams to ensure best‑in‑class execution.
- Manage agencies and suppliers from brief to delivery.
- Drive traffic, engagement and commercial performance across our mono brands.
What You'll Bring
- You're a confident, hands‑on marketer who thrives in a fast‑moving retail environment and knows how to connect brand to performance.
- You are energetic, proactive and results‑driven.
- Creative with a strong commercial mindset.
- Highly organized with excellent attention to detail.
- Adaptable, resilient and comfortable managing multiple priorities.
- A natural collaborator who builds strong relationships across teams.
You have:
- 5+ years' experience in brand or retail marketing (fashion, beauty or luxury retail preferred).
- Strong understanding of consumer behaviour and traffic‑driving strategies.
- Experience delivering multi‑channel campaigns (store, digital, CRM, social).
- Proven ability to brief agencies and manage projects end‑to‑end.
- Confidence managing budgets and measuring performance.
- Strong stakeholder management across cross‑functional teams.
- Excellent communication skills (written and verbal).
Why Join Us?
- At Sunglass Hut, we move fast, think big, and act boldly. You'll have the autonomy to make an impact, while working with iconic brands that shape culture globally.
- Work across some of the most recognizable brands in the world.
- Be part of a dynamic, collaborative international team.
- Gain exposure across multiple markets and channels.
- Bring your ideas to life in stores, online and beyond.
- And most importantly… have fun doing it.
Ready to bring the heat? If you're passionate about brand, retail, and creating standout customer experiences, we want to hear from you.
Brand Marketing Manager — European Retail Impact in St Albans employer: ESSILORLUXOTTICA GROUP
At Sunglass Hut, we pride ourselves on being an exceptional employer that fosters a vibrant and dynamic work culture in the heart of London. As part of EssilorLuxottica, we offer our employees the chance to work with iconic brands while enjoying opportunities for personal and professional growth across multiple European markets. With a focus on collaboration, creativity, and impactful marketing, we empower our team members to bring their ideas to life and make a real difference in the retail landscape, all while having fun in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager — European Retail Impact in St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews! Research the company, understand their brand values, and think about how your experience aligns with their needs. Bring your A-game and be ready to discuss how you can drive traffic and engagement for their iconic brands.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our dynamic team at Sunglass Hut.
We think you need these skills to ace Brand Marketing Manager — European Retail Impact in St Albans
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how excited you are about creating unforgettable retail experiences and connecting brands to performance.
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Marketing Manager role. Highlight your relevant experience in retail marketing and how it aligns with our mission at Sunglass Hut. We love seeing candidates who take the time to connect their skills to our needs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out. Use bullet points if it helps – we want to see your strengths without wading through too much text!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Sunglass Hut!
How to prepare for a job interview at ESSILORLUXOTTICA GROUP
✨Know the Brand Inside Out
Before your interview, dive deep into Sunglass Hut's brand values and their iconic products. Understand their market positioning and recent campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to their marketing strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel campaigns you've led in the past. Highlight your role in driving traffic and engagement, and be ready to discuss the results. This will show your potential employer that you have the hands-on experience they’re looking for.
✨Emphasise Collaboration Skills
As a Brand Marketing Manager, you'll need to work closely with various teams. Be prepared to discuss how you've built strong relationships across departments in previous roles. Share examples of how collaboration has led to successful project outcomes.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your creativity and adaptability. Think of scenarios where you've had to pivot a campaign or overcome challenges in a fast-paced environment. Show them that you're not just results-driven but also innovative in your approach.
