Creative Lead in London

If you’ve worn a pair of glasses, we’ve already met. We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 190,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Your #FutureInSight with EssilorLuxottica: Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Overall purpose of the job

You will lead the Creative team across two categories and six brands in EMEA, setting the creative and art direction for BAU and campaign work and making sure it lands to a high standard across every channel. Reporting to the Creative Hub Manager, you will run the team day to day: triaging briefs, allocating work and setting priorities. You will be the creative lead for key stakeholders and own the quality of what the team deliver. You will also drive operational improvement. With an AI-first approach, you will build workflows that make the team faster and more efficient, and use AI to scale asset production without lowering the bar.

Key tasks and responsibilities

• Creative and art direction: Set the creative and art direction for BAU and campaign work across Contact Lens Hub and Value Eyewear, keeping each brand's identity distinct and consistent. Lead and deliver creative across all channels: web, email and CRM, paid and organic social, performance marketing, paid partnership activity, PR and print. Direct creative for product launches and key campaigns, including web banners, social graphics and promotional materials, so the brand message stays consistent. Review and sign off work before it goes live, ensuring every asset is on-brand, responsive and built to drive engagement. Stay hands-on where needed: translating briefs into finished designs and delivering them on time, building digital templates and mockups, creating bespoke icons, illustrations and graphic elements, and photo editing and retouching to keep all imagery, digital and print, high quality and on-brand.
• Team leadership and operations: Supervise the Creative team, giving clear direction, feedback and support for their development. Triage incoming briefs and tickets, allocate work across the team and set priorities so deadlines are met. Run day-to-day operations, balancing capacity across multiple projects, brands and markets. Lead operational improvements: refining processes, workflows and ways of working to make the team more efficient.
• AI and efficiency: Take an AI-first approach to creative production, using AI to build workflows, produce assets and run projects. Use AI to amplify asset creation, including generation, versioning and adaptation across brands, markets and formats. Keep pace with new AI tools, test them and embed what works into the team's day-to-day practice.
• Stakeholders and reporting: Work with all key stakeholders, including the wider design and UX/UI teams, copywriters, the CRM team, the marketing calendar manager, the brand team and developers. Understand technical constraints and design within them, working closely with developers. Report on creative impact, using performance data to show what works and to shape future work.

Knowledge and experience

Essential: Proven experience leading a creative or design team and setting art direction across multiple brands. E-commerce experience. Strong AI skills and an AI-first mindset, with demonstrable experience using AI to build workflows, produce creative and run projects, using tools such as Claude, Midjourney, ChatGPT and Firefly. Expert in Figma. Excellent knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects) and Adobe Firefly. Strong command of graphic fundamentals, layout and typography, and of the creative process for both online and offline work, including the limitations of each. A track record of improving processes and team efficiency. Strong organisation and time management: able to prioritise, run multiple projects at once and work in a fast-paced environment. Confident communicator, able to brief, influence and present to stakeholders at all levels. A keen eye for detail and a genuine interest in staying ahead of design trends.

Desirable: Understanding of HTML and CSS. Agency experience. Animation or motion graphics skills. Eyewear or optical retail experience.

To Apply: If you’re ready to play a pivotal role in shaping the future of ecommerce across European markets, we want to hear from you! Please submit your CV and a cover letter outlining your relevant experience and vision for this role.

Recruiting process: Our recruitment process may vary; If you are selected, you will be contacted by a member of the Team to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment: We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.