At a Glance
- Tasks: Create and deliver engaging customer communications that drive loyalty and support business growth.
- Company: Join a dynamic team focused on innovative customer marketing strategies.
- Benefits: Gain hands-on experience in CRM, analytics, and marketing automation in a collaborative environment.
- Other info: Fast-paced environment with opportunities to work with global stakeholders and develop your expertise.
- Why this job: Make a real impact on customer engagement and commercial performance through targeted campaigns.
- Qualifications: Strong organisational skills, passion for customer marketing, and analytical mindset required.
The predicted salary is between 40500 - 49500 £ per year.
Step into a role where customer insight meets commercial impact. As a CRM Campaign Specialist, you'll play a key role in creating and delivering engaging customer communications that drive loyalty, increase engagement and support business growth across our Sun Retail brands. This is an exciting opportunity for someone who enjoys combining creativity with data, thrives in a fast-paced environment and is passionate about delivering personalised customer experiences. If you're organised, commercially minded and eager to develop your CRM and marketing expertise, we'd love to hear from you.
Why This Role?
- Make a Real Customer Impact: Help shape the customer journey by delivering targeted campaigns across email, SMS and direct marketing channels that drive engagement and sales.
- Data-Driven Marketing: Use customer insights and campaign performance data to continually improve communications, optimise targeting and maximise ROI.
- A Platform to Grow: Build valuable experience across CRM, customer analytics, loyalty programmes, campaign management and stakeholder engagement in a collaborative and supportive environment.
What's in It for You?
- A role where your work directly influences customer engagement and commercial performance.
- Exposure to local and global stakeholders across Marketing, Ecommerce and CRM.
- Hands-on experience managing campaigns across multiple communication channels.
- Opportunities to develop your CRM, analytics and marketing automation expertise.
- A fast-paced, collaborative environment that values innovation and fresh thinking.
What We're Looking For:
- Excellent organisational skills with strong attention to detail.
- A passion for customer marketing and creating engaging customer experiences.
- Strong analytical mindset with an interest in using data to drive decisions.
- Confidence managing multiple projects and priorities simultaneously.
- Strong communication and stakeholder management skills.
- Retail experience, particularly within a customer-focused environment.
- Experience with email marketing, marketing automation or campaign management tools would be advantageous.
- Proficiency in Microsoft Excel and PowerPoint.
- A proactive, collaborative approach and willingness to learn.
About the Role:
This isn't just a campaign execution role, it's an opportunity to become a key contributor to how we connect with and engage our customers. You'll manage CRM campaign calendars across multiple channels, coordinate creative assets, support loyalty programmes and help deliver personalised communications that strengthen customer relationships and drive business performance. Working closely with local and global teams, you'll use customer insights and campaign results to continuously improve engagement, retention and sales outcomes. You'll identify relevant partners to create commercially impactful activations and offerings using CRM data to target opportunities, while also developing and managing affiliate and strategic relationships that drive incremental revenue to the business. You'll collaborate across Marketing, Ecommerce, Retail Operations and Global CRM teams, helping to bring campaigns to life from concept through to delivery and performance reporting. If you're passionate about customer engagement, enjoy working with data and creativity, and want to help deliver impactful marketing campaigns, we'd love to hear from you.
CRM Campaign Specialist employer: ESSILORLUXOTTICA GROUP
EssilorLuxottica is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee growth, we provide continuous training opportunities and a culture that values inclusivity and passion. Located in Switzerland, our team enjoys the benefits of working for the No. 1 optician in the country, alongside access to a global network of iconic brands and high-quality vision care products.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ESSILORLUXOTTICA GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ESSILORLUXOTTICA GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ESSILORLUXOTTICA GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ESSILORLUXOTTICA GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ESSILORLUXOTTICA GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ESSILORLUXOTTICA GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about ESSILORLUXOTTICA GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ESSILORLUXOTTICA GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ESSILORLUXOTTICA GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ESSILORLUXOTTICA GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
