Creative Lead

Creative Lead

Full-Time On-site
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If you’ve worn a pair of glasses, we’ve already met.


We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.


With over 190,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world?

Join us in redefining the boundaries of what’s possible!

1. Overall purpose of the job


You will lead the Creative team across two categories and six brands in EMEA, setting thecreative and art direction for BAU and campaign work and making sure it lands to a high standard across every channel.

Reporting to the Creative Hub Manager, you will run the team day to day: triaging briefs,allocating work and setting priorities. You will be the creative lead for key stakeholdersand own the quality of what the team deliver.

You will also drive operational improvement. With an AI-first approach, you will buildworkflows that make the team faster and more efficient, and use AI to scale assetproduction without lowering the bar.

2. Key tasks and responsibilities

Creative and art direction

  • Set the creative and art direction for BAU and campaign work across Contact LensHub and Value Eyewear, keeping each brand's identity distinct and consistent.
  • Lead and deliver creative across all channels: web, email and CRM, paid and organicsocial, performance marketing, paid partnership activity, PR and print.
  • Direct creative for product launches and key campaigns, including web banners,social graphics and promotional materials, so the brand message stays consistent.
  • Review and sign off work before it goes live, ensuring every asset is on-brand,responsive and built to drive engagement.
  • Stay hands-on where needed: translating briefs into finished designs and deliveringthem on time, building digital templates and mockups, creating bespoke icons,illustrations and graphic elements, and photo editing and retouching to keep allimagery, digital and print, high quality and on-brand.

Team leadership and operations

  • Supervise the Creative team, giving clear direction, feedback and support for their development.
  • Triage incoming briefs and tickets, allocate work across the team and set priorities sodeadlines are met.
  • Run day-to-day operations, balancing capacity across multiple projects, brands andmarkets.
  • Lead operational improvements: refining processes, workflows and ways of workingto make the team more efficient.

AI and efficiency

  • Take an AI-first approach to creative production, using AI to build workflows, produceassets and run projects.
  • Use AI to amplify asset creation, including generation, versioning and adaptationacross brands, markets and formats.
  • Keep pace with new AI tools, test them and embed what works into the team's day-to-day practice.

Stakeholders and reporting

  • Work with all key stakeholders, including the wider design and UX/UI teams,copywriters, the CRM team, the marketing calendar manager, the brand team anddevelopers.
  • Understand technical constraints and design within them, working closely withdevelopers.
  • Report on creative impact, using performance data to show what works and to shapefuture work.

3. Knowledge and experience

  • Proven experience leading a creative or design team and setting art direction acrossmultiple brands.
  • Strong AI skills and an AI-first mindset, with demonstrable experience using AI tobuild workflows, produce creative and run projects, using tools such as Claude,Midjourney, ChatGPT and Firefly.
  • Expert in Figma.
  • Excellent knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, AfterEffects) and Adobe Firefly.
  • Strong command of graphic fundamentals, layout and typography, and of the creativeprocess for both online and offline work, including the limitations of each.
  • A track record of improving processes and team efficiency.
  • Strong organisation and time management: able to prioritise, run multiple projects atonce and work in a fast-paced environment.
  • Confident communicator, able to brief, influence and present to stakeholders at alllevels.
  • A keen eye for detail and a genuine interest in staying ahead of design trends.
  • Understanding of HTML and CSS.
  • Agency experience.
  • Animation or motion graphics skills.
  • Eyewear or optical retail experience.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

Creative Lead employer: ESSILORLUXOTTICA GROUP

EssilorLuxottica is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee growth, we provide continuous training opportunities and a culture that values inclusivity and passion. Located in Switzerland, our team enjoys the benefits of working for the No. 1 optician in the country, alongside access to a global network of iconic brands and high-quality vision care products.

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Contact Details:

ESSILORLUXOTTICA GROUP Recruitment Team