At a Glance
- Tasks: Engage with optician customers to boost sales of Essilor lenses and manage accounts effectively.
- Company: Join EssilorLuxottica, a global leader in eyewear and vision care products.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a team redefining the eyewear industry while making a positive impact.
- Qualifications: Sales experience in a related field is essential; optical knowledge is a plus.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 60000 Β£ per year.
If you\’ve worn a pair of glasses, we\’ve already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & ViganΓ² and the GrandVision network), and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
Discover more by following us on LinkedIn!
Your #FutureInSight with EssilorLuxottica
Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what\’s possible.
Your role
Reporting directly to a Regional Sales Manager, the Business Development Manager will engage independent optician customers with effective account management. Increasing the use of Essilor lenses with existing accounts, increasing profitable sales through both the direct and indirect channels. Always seeking opportunities to acquire new lens business directly or ways to introduce other members of the Essilor team to deliver growth.
In accordance with the Company sales and marketing strategy to meet revenue targets in accordance with the Company discount structure. To develop, build and maintain relationships that will develop sales of the Company\’s full product range in line with stated goals and forecasts.
Ensuring that Essilor is progressive and growing as the customers preferred supplier on territory, always self-motivated and striving for great results.
Main Responsibilities
- To be responsible for maintaining an effective and consistent call programme infield for both Direct and Indirect Independent Accounts.
- To sell in the full range of Essilor products across your geographical area to increase sales by ensuring that Essilor becomes the preferred supplier through negotiation with opticians.
- To present all relevant marketing/commercial activity to key personnel agreeing actions and processes required to ensure its success, with a real focus on differentiation with personalised lenses and premium technologies.
- To regularly review with all customers their business, product mix and supplier preferences promoting Essilor lenses as first choice but ultimately securing lens volumes with a tailored commercial offering.
- To agree and implement customer training, both in practice and in seminar format, on all new and existing products to improve added value sales and product mix.
- To maintain accurate customer records and reports for relevant accounts to ensure that sales data and market activity can be analysed accurately, recording all relevant information in salesforce.com.
- To ensure that Essilor and competitor product knowledge is continually maintained
- To continually assess the market, maintaining customer and competitor records to identify opportunities and be able to provide call reports, monthly reports and forward planning sheets as required by Sales Management team.
- At all times to act as an ambassador of Essilor and its values, bringing colleagues from the Bespoke and Transitions teams in to engage customers whenever appropriate.
Main Requirements
Essential :
- Experience of successful sales account management in related field.
- Optical experience and/ or D/O qualifications.
- Ability to work alone and as part of a remote team.
- Ability to use initiative and resolve problems within tight deadlines.
- Excellent communication skills both verbally and in writing.
- Ability to effectively analyse and interpret data.
- Excellent time management and organisational skills.
- Experience of using selling and negotiating techniques.
- A good level of commercial understanding.
- Computer literate and able to learn new tools.
Desirable :
- Knowledge and experience of pricing systems, marketing theory and its application, selling and negotiating techniques.
- Proven track record of delivering effective training and coaching to change behaviour.
- Previous experience of training in group and individual environments.
- Knowledge of lens manufacturing processes, Company products and a good understanding of the UK optical market.
Recruiting process
Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.
#LI-LM1
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique. #J-18808-Ljbffr
Business Development Manager - South East employer: ESSILORLUXOTTICA GROUP
Contact Detail:
ESSILORLUXOTTICA GROUP Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Business Development Manager - South East
β¨Tip Number 1
Familiarise yourself with Essilor's product range and their unique selling points. Understanding the features of lenses like Varilux and Crizal will help you engage effectively with potential clients and demonstrate your expertise during conversations.
β¨Tip Number 2
Network within the optical industry by attending relevant trade shows or local events. Building relationships with opticians and other stakeholders can provide valuable insights and opportunities that may not be advertised publicly.
β¨Tip Number 3
Stay updated on market trends and competitor activities in the optical sector. This knowledge will enable you to identify opportunities for growth and tailor your approach when discussing how Essilor can meet customer needs.
β¨Tip Number 4
Prepare to showcase your sales achievements and account management experience during interviews. Be ready to discuss specific examples of how you've successfully increased sales or improved client relationships in previous roles.
We think you need these skills to ace Business Development Manager - South East
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in sales account management, particularly in the optical field. Use specific examples that demonstrate your ability to increase sales and manage customer relationships effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the eyewear industry and your understanding of EssilorLuxottica's products. Mention how your skills align with the responsibilities of the Business Development Manager role and express your enthusiasm for contributing to their mission.
Highlight Key Skills: In your application, emphasise your excellent communication skills, time management, and ability to analyse data. These are crucial for the role, so provide examples of how you've successfully used these skills in previous positions.
Showcase Your Knowledge: Demonstrate your understanding of the optical market and EssilorLuxottica's product range. Mention any relevant training or qualifications you have, as well as your familiarity with pricing systems and marketing theory, to strengthen your application.
How to prepare for a job interview at ESSILORLUXOTTICA GROUP
β¨Know Your Products
Familiarise yourself with Essilor's range of products, especially the lenses and brands mentioned in the job description. Being able to discuss specific products like Varilux or Crizal will show your genuine interest and understanding of the company.
β¨Demonstrate Sales Experience
Prepare examples from your past experiences that highlight your successful sales account management. Be ready to discuss how you increased sales or built relationships with clients, as this is crucial for the role.
β¨Showcase Communication Skills
Since excellent communication is key, practice articulating your thoughts clearly and confidently. Consider how you would explain complex concepts about lenses to a non-expert, as this will demonstrate your ability to engage with customers effectively.
β¨Emphasise Team Collaboration
Highlight your ability to work both independently and as part of a remote team. Share examples of how you've successfully collaborated with colleagues in the past, especially in training or coaching scenarios, as this aligns with the company's values.