At a Glance
- Tasks: Drive in-store performance and enhance patient interactions across optical practices.
- Company: Join a global leader in eyewear and vision care with a diverse community.
- Benefits: 12-month contract with opportunities for professional growth and development.
- Other info: Embrace inclusivity and collaboration in a dynamic work environment.
- Why this job: Make a positive impact on the eyewear industry while working with iconic brands.
- Qualifications: Experience in optical dispensing and strong coaching skills required.
The predicted salary is between 29700 - 36300 £ per year.
If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
Your role: The Cross-Category Sell-Out Specialist is responsible for driving in-store performance and patient-level value across Tier 1 (Gold) and Tier 2 (Silver) practices. Working in close partnership with Strategic Partnership Managers, this role ensures that commercial strategy is activated at the point of dispense—translating product, category, and brand propositions into increased conversion, premiumisation, and multi-pair sales. With a strong focus on lens personalisation and digital dispensing (including Visioffice), this role exists to elevate the quality of every patient interaction, helping practices unlock greater value from every customer. Please note that this is a 12 months fixed term contract.
Main responsibilities:
- Drive Sell-Out Performance in Tier 1 & Tier 2 Practices
- Partner with Strategic Partnership Managers to deliver measurable sell-out growth within key accounts
- Increase conversion rates, average order value, and premium product uptake
- Identify in-store performance gaps and implement targeted improvement plans
- Support practices in maximising the value of every patient interaction
- Lead Lens Personalisation Strategy
- Champion the lens personalisation agenda across key practices
- Drive adoption and effective use of personalised lens solutions (e.g. Varilux, advanced measurements)
- Support teams in confidently recommending premium solutions tailored to patient needs
- Embed best practice approaches to personalised dispensing
- Deliver Visioffice & Digital Dispensing Excellence
- Lead training and adoption of Visioffice and digital measurement tools
- Ensure practices are fully utilising technology to enhance patient experience and outcomes
- Improve consistency, accuracy, and confidence in digital dispensing
- Act as the go-to expert for digital dispensing solutions within the region
- Activate Commercial Programmes In-Store
- Bring key initiatives (e.g. Power of 3, Take 2, Complete Pair) to life at the point of sale
- Train and coach practice teams on how to position and sell these programmes effectively
- Ensure consistent execution of campaigns, messaging, and patient journeys
- Drive behavioural change that leads to sustained commercial uplift
- Coach & Develop Practice Teams
- Deliver engaging, impactful training to dispensing teams
- Build capability in value-based selling, premium conversations, and patient engagement
- Provide ongoing coaching, feedback, and support to embed new behaviours
- Tailor training approaches based on practice needs and opportunities
- Analyse Performance & Drive Continuous Improvement
- Use data and insight to identify opportunities for growth within practices
- Track the impact of training and interventions on sell-out performance
- Adjust strategies based on performance outcomes and feedback
- Share best practice across accounts and the wider team
- Collaborate Across Categories
- Work cross-functionally with frames, lenses, and instruments teams to deliver a joined-up in-store experience
- Align with Strategic Partnership Managers on priorities, plans, and execution
- Ensure consistency of messaging and approach across all categories
Main requirements:
- Strong experience in optical dispensing, practice development, or retail training
- Deep understanding of lens technologies, personalisation, and patient journeys
- Proven ability to influence and change behaviours in a customer-facing environment
- Confident trainer and coach with strong presentation skills
- Commercially aware, with the ability to link training to business outcomes
- Experience with digital dispensing tools (e.g. Visioffice) preferred
Our Diversity, Equity and Inclusion commitment: We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
Cross Category Sell-Out Specialist - North UK (12 months maternity cover) in Birmingham employer: ESSILORLUXOTTICA GROUP
EssilorLuxottica is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee growth, we provide continuous training opportunities and a culture that values inclusivity and passion. Located in Switzerland, our team enjoys the benefits of working for the No. 1 optician in the country, alongside access to a global network of iconic brands and high-quality vision care products.
StudySmarter Expert Advice🤫
We think this is how you could land Cross Category Sell-Out Specialist - North UK (12 months maternity cover) in Birmingham
✨Get Your Foot in the Door Early
In retail, many temporary roles pop up during peak seasons, like Christmas or summer sales. Keep an eye on the calendars for these spikes and start scouting for opportunities a bit in advance. We can even help you stay sharp on your search!
✨Utilise Local Connections
Visit local shops in person and chat with managers about potential temporary openings. Many retail positions are filled by word-of-mouth, so don’t underestimate the power of a good conversation while you grab a coffee or do your weekly shopping!
✨Show Off Your Availability
Retail managers love flexibility! Make sure to highlight your availability in a casual chat or when you apply through our website. The more open you are to work varied shifts, the more likely they are to bring you on board—especially for temporary gigs!
✨Be Ready for On-the-Spot Interviews
When you walk into a shop, be prepared for the possibility of an on-the-spot interview. Dress comfortably but smartly, have a few key points about your experience ready, and be enthusiastic. Remember, it’s all about making that positive first impression!
We think you need these skills to ace Cross Category Sell-Out Specialist - North UK (12 months maternity cover) in Birmingham
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any relevant experience you've got, whether it’s casual jobs or volunteer work. Employers want to see that you can interact well with customers, so think about any instances where you've gone the extra mile to help someone out.
Flexibility Is Your Best Friend:Since this is a temporary position, you should emphasise your flexibility in your application. Mention your availability clearly in your cover letter and CV—employers love knowing they can rely on you to work varied hours, especially during busy periods!
Keep It Short and Sweet:For temporary roles, we don’t need an essay! Keep your CV and cover letter concise, focusing on the most relevant experiences and skills. Highlight any specific retail achievements, like sales targets met or product knowledge that demonstrates your eagerness to dive straight in.
Tailor Your Application to ESSILORLUXOTTICA GROUP:Don’t forget to personalise your application for ESSILORLUXOTTICA GROUP! Take a look at their values and product range, and if you’ve had previous experience with similar brands, mention that. It shows you’re genuinely interested in the role and have a good understanding of what they do.
How to prepare for a job interview at ESSILORLUXOTTICA GROUP
✨Show Off Your Customer Service Skills
In retail, it's all about customer interaction, so be ready to share examples of how you've handled tough customer situations. We recommend thinking through a couple of scenarios before the interview where you went above and beyond to help a customer, as these can really make you stand out.
✨Brush Up on Product Knowledge
Temporary roles often have a steep learning curve because you'll need to pick up product knowledge fast. Take some time to familiarise yourself with the main products or services that ESSILORLUXOTTICA GROUP offers, and if possible, try to understand their current promotions. It’ll give you the edge to engage customers effectively.
✨Flexibility is Key
Being in a temporary retail role means you may need to adapt quickly to different tasks or shifts. Be prepared to highlight your flexibility and willingness to take on varied responsibilities during the interview. Think of examples where you've had to juggle multiple tasks at once – that’ll show you're a great fit for the dynamic retail environment.
✨Demonstrate Team Spirit
Since retail roles often require collaboration, be ready to showcase your teamwork skills. Share experiences where you worked well with colleagues, especially in fast-paced situations. This will underline your ability to slot into the team at ESSILORLUXOTTICA GROUP and contribute positively during your temporary stint.
