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- Tasks: Lead marketing and business development for Essex County Council's cultural services.
- Company: Essex County Council is a dynamic local authority serving 1.8 million residents.
- Benefits: Enjoy flexible working, career development, and support for unpaid carers.
- Why this job: Make a real impact in the community while driving innovative marketing strategies.
- Qualifications: Bachelor's degree or equivalent experience in marketing and business development required.
- Other info: Hybrid role with office attendance 2-3 days per month.
The predicted salary is between 50700 - 61000 £ per year.
Marketing and Business Development Manager
Join to apply for the Marketing and Business Development Manager role at Essex County Council
Marketing and Business Development Manager
Join to apply for the Marketing and Business Development Manager role at Essex County Council
About The Role
Marketing and Business Development Manager
Fixed Term, Full Time
About The Role
Marketing and Business Development Manager
Fixed Term, Full Time
£58,933 to £69,332 Per Annum
Location: Chelmsford*
Working Style: Anywhere worker
Closing Date: 10th August 2025
- Please note this is a hybrid-working role, with a requirement to work at an office 2-3 days per month on average, depending on business need.
This role will be offered as a fixed-term contract or secondment until 31st March 2026.
Excellent opportunity to drive and lead marketing activity for the \’Explore Essex\’ portfolio within Essex County Council\’s Culture, Heritage and Green Spaces service. Great breadth of public facing offers within this, including Country Parks, Essex Outdoors outdoor education centres, Heritage sites, Essex Record Office, Culture Essex, and Essex Film Office.
The Marketing and Business Development Manager supports the delivery of innovative business models and high impact marketing campaigns that will generate new income streams and attract further income and investment across the function. Working collaboratively to develop marketing and business plans which support the vision and work towards a financially viable service on a sustainable basis.
Substantial marketing skills are essential in this role. The role will build strong partnerships which are collaborative and influential in their nature to deliver joint objectives.
Accountabilities
Lead the marketing and business development function, that will translate the service strategy into ambitious marketing plans, driving implementation and ensuring that these are reflected in objectives for the team.
Lead the development of high impact marketing and communications campaigns to drive footfall to Essex Outdoors Centres, Country Parks, Cressing Temple Barns, the Essex Record Office and Jaywick Martello Tower, ensuring high levels of core and additional spend by all visitors.
Lead the service-wide approach to monitoring, evaluation and research that will inform the future direction of the service and the development of new business plans, business cases and funding bids to drive greater levels of engagement and income. This will include responsibility for the development of a Customer Relationship Management system and consistent approach to market research.
Responsible for working collaboratively across Climate, Environment and Customer Services, and Essex County Council more broadly, using professional influence to increase the income, investment and grants that can be achieved internally.
Responsible for managing and motivating the Marketing and Communications team, including direct and indirect reports.
Responsible for delivering high quality advice and guidance across the function, to inform and support effective, evidence-based decision taking.
Specific individual and shared targets and objectives will be defined annually within the performance management framework.
The Experience You Will Bring
Educated to RQF level 6 (Bachelor’s degree) or equivalent by significant experience.
Evidence of continuing professional development and expert knowledge in relevant professional areas.
Substantial marketing skills with a track record of maximising generation of income, investment and /or grant opportunities.
In depth understanding of differing commercial markets and how to operate within these.
Experience of building strong relationships and partnerships which are collaborative and influential in nature and engender delivery.
Experience of disruptive leadership to win hearts and minds and drive cultural and operational change in a complex environment.
Strong leadership skills which drive a highly performing and motivated multi-disciplinary team from diverse backgrounds, to achieve strategic objectives.
To read more about us please visit: Climate, Environment and Customer Services
Why Essex?
As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone\’s Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.
In February 2025, Greater Essex was accepted onto the Government’s devolution priority programme, which will see local authorities in Essex work towards establishing a Mayoral Combined County Authority by May 2026. You can read more about devolution and local government reorganisation (LGR) on our careers site.
Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.
Once you’ve secured your role within Essex County Council you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.
At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.
As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained. For further information on the DBS update service please go to https://www.gov.uk/dbs-update-service.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, please join The Essex Talent Community
If you have queries on this role or require anything further, please email resourcing.team@essex.gov.uk
Follow us on Facebook,Twitter, Instagram and LinkedIn. Further details can be found on our careers page.
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Marketing and Business Development Manager employer: Essex County Council
Contact Detail:
Essex County Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Business Development Manager
✨Tip Number 1
Familiarise yourself with Essex County Council's current marketing initiatives and business development strategies. Understanding their existing projects will help you tailor your approach and demonstrate how your skills can enhance their efforts.
✨Tip Number 2
Network with professionals in the local government sector, especially those involved in marketing and business development. Attend relevant events or join online forums to build connections that could provide insights or referrals for your application.
✨Tip Number 3
Showcase your leadership experience by preparing examples of how you've successfully managed teams or projects in the past. Be ready to discuss how you can motivate and drive a multi-disciplinary team towards achieving strategic objectives.
✨Tip Number 4
Research the specific challenges and opportunities within the culture, heritage, and green spaces sectors in Essex. Being knowledgeable about these areas will allow you to propose innovative marketing strategies that align with the council's goals.
We think you need these skills to ace Marketing and Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing and business development experience. Focus on achievements that demonstrate your ability to generate income and build partnerships, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the organisation. Mention specific projects or campaigns you've led that align with the responsibilities outlined in the job description, particularly those related to driving footfall and income generation.
Showcase Leadership Skills: Since the role requires strong leadership, provide examples of how you've successfully managed teams or projects. Highlight any experience you have in motivating diverse teams and driving cultural change within an organisation.
Demonstrate Continuous Professional Development: Mention any relevant training, certifications, or professional development activities you've undertaken. This shows your commitment to staying updated in the field of marketing and business development, which is crucial for this position.
How to prepare for a job interview at Essex County Council
✨Showcase Your Marketing Expertise
Make sure to highlight your substantial marketing skills during the interview. Prepare examples of high-impact campaigns you've led in the past, focusing on how they generated income and attracted investment.
✨Demonstrate Collaborative Leadership
Since the role requires building strong partnerships, be ready to discuss your experience in leading teams and collaborating with various stakeholders. Share specific instances where your influence helped achieve joint objectives.
✨Understand the Local Context
Familiarise yourself with Essex County Council's culture, heritage, and green spaces. Showing that you understand the local context and its significance will demonstrate your commitment to the role and the community.
✨Prepare for Strategic Discussions
Be prepared to discuss how you would translate service strategies into ambitious marketing plans. Think about how you would approach monitoring, evaluation, and research to inform future business plans and funding bids.