Business Engagement Officer – Business & Management in Essex

Overview

The Business Engagement Officer supports the growth of apprentice and learner participation and income generation by delivering effective engagement, marketing and sales activities. The role manages enquiries, promotes courses and services, and converts interest into enrolments, ensuring a positive customer experience and compliance with funding and council standards. The postholder uses customer relationship management (CRM) systems and data insight to target campaigns, track leads and report on performance, working collaboratively with curriculum and centre teams to achieve recruitment and income targets on apprenticeships and courses.

Role Responsibilities

• Deliver engagement and sales activities that increase learner and apprentice participation and income, including campaigns, events and outreach, aligned to council priorities and ACL objectives.
• Manage enquiries and provide accurate information, advice and guidance to prospective employers and learners, ensuring compliance with funding eligibility and safeguarding requirements.
• Use customer relationship management (CRM) systems to record and track leads, monitor conversion rates and report on performance against targets.
• Collaborate with curriculum and centre teams to ensure promotional activity reflects current provision, learner needs and progression opportunities.
• Analyse data from management information systems (MIS) and customer feedback to inform targeting, improve customer experience and support continuous improvement.
• Ensure marketing and engagement materials meet accessibility standards and council brand guidelines, and promote equality, diversity and inclusion (EDI).
• Support the achievement of income targets through effective sales techniques, negotiation and relationship management with individuals and organisations.
• Contribute to the Self-Assessment Report (SAR) and Quality Improvement Plan (QIP) by providing evidence of engagement and sales impact.

Knowledge, Skills and Experience

• Educated to Level 4 or above (or equivalent by experience) in a relevant field such as marketing, sales or customer service, with evidence of continuing professional development.
• Experience of delivering engagement, marketing or sales activities in an education, training or customer-focused environment.
• Knowledge of funding and regulatory frameworks relevant to Adult Community Learning (ACL), including guidance from the Department for Education (DfE) and Department for Work & Pensions (DWP).
• Strong digital skills and experience using Customer Relationship Management (CRM) systems and MIS to manage leads and report on performance.
• Excellent communication, negotiation and interpersonal skills, with the ability to build relationships and influence decisions.
• Commitment to inclusion, safeguarding and continuous improvement, with the ability to interpret data and act on insight to improve outcomes.

Other Information

Please note that the job role requires you to be mobile across Essex. Therefore, the post holder will need to have a driving licence and access to a vehicle, or the ability to meet the mobility requirements of the role through other means. Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.

Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying. Essex County Council offers employee benefits, flexible working arrangements and opportunities for development. You will be expected to uphold the council’s code of conduct and Nolan principles during recruitment and employment.