At a Glance
- Tasks: Lead exciting marketing campaigns to boost learner participation and income.
- Company: Join Essex County Council, a Disability Confident Leader committed to inclusion.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic role with excellent career growth and a commitment to safeguarding.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in marketing and strong digital skills required.
The predicted salary is between 29468 - 34668 € per year.
Please note this is a fixed‑base role. Whilst you will be contractually based in your preferred ACL office, the role allows for some home‑working and a requirement to attend ACL sites 2‑3 days per week, in line with business need.
The Senior Marketing Officer leads the planning and delivery of marketing campaigns and promotional activities and events that increase learner participation and income, aligned to council priorities and ACL objectives. The postholder uses customer relationship management (CRM) systems, digital analytics and management information systems (MIS) to target campaigns, monitor performance and report on impact, working collaboratively with curriculum and engagement teams to achieve recruitment and income targets.
Role Responsibilities
- Lead the development and delivery of marketing campaigns and promotional activities and events that increase learner participation and income, aligned to council priorities and ACL objectives.
- Continuously review performance analytics of marketing campaigns and promotional activities and events.
- Create and manage content for digital and print channels, ensuring compliance with accessibility standards and council brand guidelines.
- Use CRM systems and digital analytics to monitor campaign performance, track engagement and report on return on investment (ROI).
- Collaborate with curriculum, engagement and centre teams to ensure marketing activity reflects current provision, learner needs and progression opportunities.
- Analyse data from MIS and learner feedback to inform targeting, improve customer experience and support continuous improvement.
- Ensure marketing materials promote equality, diversity and inclusion (EDI) and safeguarding principles.
- Manage relationships with external suppliers and partners to deliver cost‑effective marketing solutions and maintain quality standards.
- Contribute to the Self‑Assessment Report (SAR) and Quality Improvement Plan (QIP) by providing evidence of marketing impact and learner engagement.
Knowledge, Skills And Experience
- Educated to RQF Level 4 or above (or equivalent by experience) in a relevant field such as marketing, communications or business, with evidence of continuing professional development.
- Experience of planning and delivering marketing campaigns in an education, training or customer‑focused environment.
- Knowledge of funding and regulatory frameworks relevant to Adult Community Learning (ACL), including guidance from the Education and Skills Funding Agency (ESFA).
- Strong digital skills and experience using Customer Relationship Management (CRM) systems, analytics tools and Management Information Systems (MIS) to monitor performance and report on impact.
- Excellent communication, creativity and organisational skills, with the ability to manage multiple projects and deadlines.
- Commitment to inclusion, safeguarding and continuous improvement, with the ability to interpret data and act on insight to improve outcomes.
Please note that the job role requires you to be mobile throughout an operational area. Therefore, the post holder will need to have a driving licence and access to a vehicle, or the ability to meet the mobility requirements of the role through other means.
Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.
As part of employment with Essex County Council (ECC) if your role requires a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
ACL Senior Marketing Officer in Essex employer: Essex County Council
Essex County Council is an exceptional employer, offering a supportive work culture that prioritises inclusion and professional development. As a Senior Marketing Officer, you will have the opportunity to lead impactful marketing campaigns while enjoying flexible working arrangements and a commitment to employee well-being. With a focus on continuous improvement and collaboration, this role provides a meaningful chance to contribute to community learning and make a difference in the lives of learners across Essex.
StudySmarter Expert Advice🤫
We think this is how you could land ACL Senior Marketing Officer in Essex
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and achievements. This is a great way to demonstrate your creativity and expertise to potential employers.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and think of examples that showcase your skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace ACL Senior Marketing Officer in Essex
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the ACL Senior Marketing Officer role. Highlight your experience in planning and delivering marketing campaigns, especially in education or customer-focused environments, to show us you’re the right fit.
Show Off Your Digital Skills:Since this role involves using CRM systems and digital analytics, don’t forget to mention any relevant tools you’ve used. We want to see how you’ve monitored campaign performance and reported on impact in your previous roles.
Emphasise Collaboration:This position requires working closely with various teams, so share examples of how you’ve collaborated in the past. Let us know how you’ve worked with curriculum and engagement teams to achieve targets and improve learner experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Essex County Council
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially in the context of education and community learning. Be ready to discuss specific campaigns you've led and how they align with learner participation and income goals.
✨Familiarise Yourself with CRM and Analytics
Since the role involves using CRM systems and digital analytics, it’s crucial to demonstrate your proficiency in these areas. Prepare examples of how you've used data to inform marketing strategies and improve campaign performance.
✨Show Your Collaborative Spirit
This position requires working closely with curriculum and engagement teams. Think of instances where you've successfully collaborated with others to achieve common goals, and be ready to share those stories during the interview.
✨Emphasise Inclusion and Safeguarding
Given the importance of equality, diversity, and safeguarding in this role, come prepared to discuss how you've incorporated these principles into your previous work. Highlight any relevant experiences that showcase your commitment to these values.
