At a Glance
- Tasks: Join our team to create engaging digital content and support impactful campaigns.
- Company: Essex County Council is a dynamic local authority serving 1.8 million residents.
- Benefits: Enjoy flexible working, career development opportunities, and support for unpaid carers.
- Other info: This is a hybrid role with one day in the Chelmsford office per week.
- Why this job: Make a real difference in your community while working in a creative and collaborative environment.
- Qualifications: Experience in digital marketing, excellent copywriting skills, and a passion for user-focused content.
The predicted salary is between 26700 - 32900 £ per year.
Please note this is a hybrid-working role, with a requirement to work in the Chelmsford office 1 day per week on average, depending on business need.
About The Role
Digital Marketing Advisor
Fixed Term, Full Time £31,426 to £36,971 per annum
Location: Chelmsford
Working Style: Anywhere worker
Closing Date: 13th July 2025
This role will be offered as a 12 month fixed-term contract or secondment.
We’re looking for a passionate, creative, and motivated Digital Marketing Advisor to join our dynamic Content Team at Essex County Council. As part of a forward-thinking team that champions creativity, collaboration, and continuous improvement, you’ll play a key role in delivering meaningful digital work that makes a real difference to our communities.
If you’re a digital all-rounder with a flair for copywriting, a sharp eye for detail, and a love of technology, this could be the perfect opportunity for you. You’ll bring a strong understanding of how to craft engaging, user-focused content that meets business objectives and enhances the overall user experience.
What You’ll Be Doing
- Support recruitment campaigns for Fostering and Children’s Homes
- Support the flagship learning and skills campaign ‘Essex Year of Opportunity’
- Collaborate with colleagues across the wider Communications and Marketing Department, including campaigns, external communications, social media, design and internal communications
- Plan, develop and manage content across a range of platforms including websites and email newsletters.
- Have the opportunity to lead on individual projects
- Collaborate within multi-disciplinary teams
- Provide expert advice and digital marketing consultancy to colleagues across the council to deliver best practice digital content
- Ensure content meets legal requirements, accessibility standards and our internal content guidelines
About You
You’re a confident communicator with a collaborative mindset and a passion for digital innovation, including AI. You thrive both independently and in a team, and you’re comfortable managing multiple projects and deadlines.
Essential Skills And Experience
- Proven experience in digital marketing and content creation
- Excellent copywriting and editing skills
- Strong understanding of user experience, accessibility and digital best practice
- Experience using CMS platforms (e.g. LGD, Umbraco)
- Experience using email marketing platforms
- Ability to analyse performance data and apply insights to improve content
Why Essex?
As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone's Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.
Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.
Once you’ve secured your role within Essex County Council you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.
At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
Digital Marketing Advisor in Chelmsford employer: Essex County Council
Essex County Council is an exceptional employer, offering a vibrant work culture that prioritises creativity, collaboration, and continuous improvement. With flexible hybrid working arrangements and a commitment to employee growth, you will have the opportunity to make a meaningful impact in the community while enjoying a supportive environment that values integrity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Advisor in Chelmsford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Essex County Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Essex County Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Essex County Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Essex County Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Advisor in Chelmsford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Essex County Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Essex County Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Essex County Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Essex County Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Essex County Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Essex County Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
