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For Companies At a Glance
- Tasks: Join our team to create engaging digital content and support impactful campaigns.
- Company: Essex County Council is a dynamic local authority serving 1.8 million residents.
- Benefits: Enjoy flexible working, career development opportunities, and support for unpaid carers.
- Why this job: Make a real difference in your community while working in a creative and collaborative environment.
- Qualifications: Experience in digital marketing, excellent copywriting skills, and a passion for user-focused content.
- Other info: This is a hybrid role with one day in the Chelmsford office per week.
The predicted salary is between 26700 - 32900 £ per year.
Please note this is a hybrid-working role, with a requirement to work in the Chelmsford office 1 day per week on average, depending on business need.
About The Role
Digital Marketing Advisor
Fixed Term, Full Time £31,426 to £36,971 per annum
Location: Chelmsford
Working Style: Anywhere worker
Closing Date: 13th July 2025
This role will be offered as a 12 month fixed-term contract or secondment.
We’re looking for a passionate, creative, and motivated Digital Marketing Advisor to join our dynamic Content Team at Essex County Council. As part of a forward-thinking team that champions creativity, collaboration, and continuous improvement, you’ll play a key role in delivering meaningful digital work that makes a real difference to our communities.
If you’re a digital all-rounder with a flair for copywriting, a sharp eye for detail, and a love of technology, this could be the perfect opportunity for you. You’ll bring a strong understanding of how to craft engaging, user-focused content that meets business objectives and enhances the overall user experience.
What You’ll Be Doing
- Support recruitment campaigns for Fostering and Children’s Homes
- Support the flagship learning and skills campaign ‘Essex Year of Opportunity’
- Collaborate with colleagues across the wider Communications and Marketing Department, including campaigns, external communications, social media, design and internal communications
- Plan, develop and manage content across a range of platforms including websites and email newsletters.
- Have the opportunity to lead on individual projects
- Collaborate within multi-disciplinary teams
- Provide expert advice and digital marketing consultancy to colleagues across the council to deliver best practice digital content
- Ensure content meets legal requirements, accessibility standards and our internal content guidelines
About You
You’re a confident communicator with a collaborative mindset and a passion for digital innovation, including AI. You thrive both independently and in a team, and you’re comfortable managing multiple projects and deadlines.
Essential Skills And Experience
- Proven experience in digital marketing and content creation
- Excellent copywriting and editing skills
- Strong understanding of user experience, accessibility and digital best practice
- Experience using CMS platforms (e.g. LGD, Umbraco)
- Experience using email marketing platforms
- Ability to analyse performance data and apply insights to improve content
Why Essex?
As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone's Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.
Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.
Once you’ve secured your role within Essex County Council you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.
At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
Digital Marketing Advisor employer: Essex County Council
Contact Detail:
Essex County Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Advisor
✨Tip Number 1
Familiarise yourself with Essex County Council's digital presence. Explore their website and social media channels to understand their tone, style, and the type of content they produce. This will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Network with current or former employees of Essex County Council, especially those in the marketing or communications departments. They can provide valuable insights into the company culture and expectations for the Digital Marketing Advisor role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and user experience. Being knowledgeable about current best practices will not only enhance your skills but also show your commitment to continuous improvement, which is highly valued in this role.
✨Tip Number 4
Prepare to discuss specific examples of your past work that align with the responsibilities outlined in the job description. Highlight your experience in managing content across various platforms and how you've successfully engaged users in previous roles.
We think you need these skills to ace Digital Marketing Advisor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and content creation. Use keywords from the job description to demonstrate that you meet the essential skills and experience required for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of user-focused content. Mention specific projects or experiences that align with the responsibilities outlined in the job description.
Showcase Your Skills: Include examples of your copywriting, editing, and digital marketing skills in your application. If you have experience with CMS platforms or email marketing tools, be sure to mention these as they are crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for a Digital Marketing Advisor.
How to prepare for a job interview at Essex County Council
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience in digital marketing and content creation. Prepare examples of successful campaigns you've worked on, especially those that involved copywriting and user-focused content.
✨Demonstrate Collaboration
Since the role involves working with various teams, be ready to discuss how you've successfully collaborated in the past. Share specific instances where teamwork led to positive outcomes in your projects.
✨Understand User Experience
Familiarise yourself with user experience principles and accessibility standards. Be prepared to discuss how you ensure content meets these requirements and enhances user engagement.
✨Prepare for Data-Driven Discussions
The ability to analyse performance data is crucial. Think of examples where you've used data insights to improve content or marketing strategies, and be ready to explain your thought process.
