At a Glance
- Tasks: Create engaging content and manage social media channels to build ACL's brand.
- Company: Join Essex County Council, a dynamic provider of lifelong learning experiences.
- Benefits: Enjoy a competitive salary, flexible working options, and professional development opportunities.
- Other info: Be part of a supportive team with excellent career growth potential.
- Why this job: Make a real impact in the community while enhancing your digital communication skills.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 34668 - 34668 £ per year.
ACL Essex is Essex County Council’s provider of lifelong learning experiences for Essex residents. ACL Essex offers qualifications to help people move nearer to, enter or progress within the workplace or gain skills to enhance life chances. The service focuses many of its programmes and activities on the hardest to reach communities within Essex. ACL Essex learners have access to a diverse range of accredited and non-accredited courses which encourage creativity, healthy lifestyles, social inclusion and engagement.
The Social Media and Communications Officer creates engaging, accessible content that builds ACL’s brand, community and lead generation. The role manages day-to-day social channels, monitors engagement and sentiment, and coordinates reactive and planned communications across internal and external audiences. Working across teams, the post holder tells compelling learner and employer stories, maintains a consistent tone of voice, and demonstrates measurable impact through clear objectives, data-informed decisions and continual improvement.
Accountabilities:
- Plan and publish content across priority channels (for example LinkedIn, Facebook, Instagram, X and YouTube), creating copy, visuals and short-form video with approvals coordinated and accessibility standards met, including alternative text and captions to increase brand awareness, engagement and lead generation.
- Engage with audiences, respond to enquiries and elevate safeguarding matters or complaints appropriately to enable the protection of learners and uphold service standards.
- Support paid social activity and implement tracking for measurement using Urchin Tracking Module (UTM) parameters to measure reach, engagement and conversion performance.
- Maintain a content calendar aligned with recruitment cycles, national campaigns and local events to support timely and consistent communications.
- Gather learner and employer case studies for multi-channel use to promote ACL’s impact and success stories.
- Monitor analytics (reach, engagement and conversions) and produce monthly reports with recommendations to improve content effectiveness and audience engagement.
- Ensure brand consistency and compliance with ACL and council communications policies and public service protocols.
- Support internal communications for staff updates and service announcements when required.
The Experience You Will Bring:
- Educated to RQF Level 4 in marketing, communications or a related discipline or equivalent experience.
- Evidence of continuing professional development in digital communications, content creation or social media management.
- Demonstrable experience managing social‑media channels and producing accessible, engaging content across multiple platforms.
- Strong writing, editing and basic visual‑design and video‑editing skills, including use of tools such as Canva or Adobe products and effective captioning.
- Confident using analytics dashboards and publishing platforms, with an understanding of UTM tracking and conversion‑funnel metrics.
- Ability to work calmly under pressure, using sound judgement when responding publicly and escalating safeguarding or complaints appropriately.
- Commitment to inclusive communications, public‑sector values and maintaining brand consistency across all channels.
Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process.
Please note that the job role requires you to be mobile throughout an operational area. Therefore, the post holder will need to have a driving licence and access to a vehicle, or the ability to meet the mobility requirements of the role through other means.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
ACL Social Media & Communications Officer in Chelmsford employer: Essex County Counci
Essex County Council is an exceptional employer for Adults Social Workers, offering a community-focused work environment in the diverse areas of Colchester and Tendring. With a commitment to employee wellbeing, ongoing professional development, and flexible working options, we empower our staff to make a meaningful impact while enjoying a supportive culture that values collaboration and innovation. Join us to be part of a passionate team dedicated to helping individuals achieve independence and live fulfilling lives.
StudySmarter Expert Advice🤫
We think this is how you could land ACL Social Media & Communications Officer in Chelmsford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Essex County Counci and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Essex County Counci are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Essex County Counci on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Essex County Counci. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ACL Social Media & Communications Officer in Chelmsford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Essex County Counci. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Essex County Counci:Show us that you’ve done your homework! In your application, briefly mention what you admire about Essex County Counci’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Essex County Counci
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Essex County Counci will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Essex County Counci, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
