At a Glance
- Tasks: Lead digital marketing activities and manage client campaigns across various platforms.
- Company: Creative marketing agency in Liverpool with a focus on performance-driven strategies.
- Benefits: Competitive salary, hybrid work model, and opportunities for career development.
- Other info: Dynamic environment with a creative culture and room for personal growth.
- Why this job: Make a real impact while working with exciting clients and innovative marketing solutions.
- Qualifications: 5+ years of digital marketing experience, strong knowledge of Shopify and Meta platforms.
The predicted salary is between 35000 - 35000 £ per year.
Location: Liverpool (Hybrid, with occasional travel to clients)
Salary: Up to £35,000 per year
Job Type: Full-time
Reports To: Directors
About Essential Group
Essential Group is a creative marketing agency based in Liverpool, delivering performance-driven digital strategies across multiple platforms. We work with a diverse portfolio of clients, helping them grow through innovative and measurable marketing solutions.
Role Overview
We're seeking a Digital Marketing Executive to lead and manage digital marketing activities across our client portfolio. This is a hands-on, client-facing role where you'll oversee day-to-day digital strategies and performance, focusing on key platforms like Shopify, Klaviyo, and Meta Paid Ads.
Key Responsibilities
- Website Management & Development: Lead website development projects, from brief through to launch. Manage ongoing updates and performance improvements for Shopify-based websites (WordPress experience is a bonus). Ensure best practices in UX, SEO, and performance. Identify and implement optimisation opportunities to improve website conversions.
- Paid Social Campaigns: Oversee paid social campaigns across Meta (Facebook & Instagram) and LinkedIn. Own budget management, targeting strategies, and performance optimisation. Produce performance reports with data-driven recommendations for improvements.
- CRM & Email Marketing: Manage CRM systems and client segmentation strategies. Plan, execute, and optimise email marketing campaigns using Klaviyo. Develop and manage automation workflows and customer nurture journeys. Monitor key metrics such as open rates, CTR, and conversion rates.
Who We're Looking For
- Must be willing to commute to Liverpool office 3 days per week
- Minimum 5 years of digital marketing experience.
- Strong knowledge of Shopify and Meta platforms.
- Experience with Klaviyo is also preferred.
- Solid foundational understanding of SEO and Google Ads.
- Proven experience with email marketing systems, especially Klaviyo.
- Comfortable managing multiple clients and projects.
- Analytical, commercially aware, and confident in client-facing situations.
- A proactive, organised, and self-motivated individual.
Why Join Us
- A dynamic, creative work environment where your ideas and contributions will make a real impact.
- Work with a variety of exciting clients, helping them achieve their digital marketing goals.
- Hybrid working model with occasional client visits.
- Competitive salary and opportunities for career development.
How to Apply
If you're a passionate, experienced digital marketer looking for a new challenge, we'd love to hear from you! Please submit your CV and cover letter detailing your experience and why you'd be a great fit for this role.
Digital Marketing Executive in Liverpool employer: Essential Group
Essential Group is an excellent employer, offering a dynamic and creative work environment in Liverpool where your contributions directly impact our diverse portfolio of clients. With a hybrid working model, competitive salary, and ample opportunities for career development, we foster a culture that values innovation and collaboration, making it an ideal place for passionate digital marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential employers on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing. Include case studies, campaign results, and any cool projects you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their digital marketing strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their needs – it’ll make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly. Let’s get you that Digital Marketing Executive role!
We think you need these skills to ace Digital Marketing Executive in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with Shopify, Klaviyo, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and explain why you're the perfect fit for our team. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Analytical Skills:Since this role involves performance optimisation, make sure to highlight your analytical skills. Talk about how you've used data to drive decisions in past roles. We love numbers and insights that lead to success!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at Essential Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of Shopify, Klaviyo, and Meta platforms. Be ready to discuss specific campaigns you've worked on and how you optimised them. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of performance reports you've created and how your recommendations led to improved results. This will demonstrate your analytical mindset and commercial awareness.
✨Client-Facing Confidence
Since this role is client-facing, practice articulating your ideas clearly and confidently. Think of scenarios where you've successfully managed client relationships or resolved issues. This will help you convey that you're comfortable in front of clients and can handle multiple projects.
✨Be Proactive and Organised
During the interview, highlight your organisational skills and proactive approach. Share examples of how you've managed multiple clients or projects simultaneously. This will show that you can thrive in a dynamic environment and are ready to take initiative.
