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- Tasks: Manage and optimise paid social accounts while leading a dynamic team.
- Company: Join WPP Media, a creative powerhouse transforming the future of media.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Why this job: Be part of innovative campaigns that drive real impact for top brands.
- Qualifications: Experience in digital marketing and strong leadership skills required.
- Other info: Embrace a hybrid work culture with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About EssenceMediacom:
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
The Media Activation Manager is responsible for owning the day‑to‑day execution of all elements of paid social activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. You will also work closely with your account lead (and the team’s head of social), to deliver world class paid social programmes which exceed our client’s expectations.
What we need from you
- Effectively manage your & your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunities.
- Take responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guide more junior team members in how this can be effectively achieved.
- Ensure adherence to all channel best practices for client within paid social, and contribute to the development of paid social best practice.
- Take ownership of your clients’ testing plans to organise both tactical, and mid‑term campaign actions and goals, and manage the planning, execution & evaluation of tests with methodical accuracy.
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders.
- Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as required.
- Managing forecasting and launching new campaigns and initiatives.
- Keep abreast of large‑scale developments across display, programmatic and paid search channels to maintain practitioner‑level working knowledge of these (to complement expert paid social knowledge) in order to be able to manage juniors working across these channels.
- Take responsibility for the data integrity & compliance of your account, including working across different functions to troubleshoot data issues.
Skills and Experience
- Strong written and verbal communication skills across all platforms.
- Expert organizational skills, great attention to detail.
- Concrete knowledge of all areas of digital marketing and media.
- Ability to implement and adhere to and meet deadlines and project manage multiple campaigns.
- Excellent client relationship and management skills.
- Proven problem‑solving skills and ability to think outside the box for creative solutions.
- Ability to lead and motivate team members in a positive light.
- Detail oriented and responsive, deadline‑driven with strong quantitative reasoning skills.
- Motivational Manager leading by example while encouraging and coaching one or several juniors on the team.
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress.
- Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction.
- Foster a good working relationship across all client teams to facilitate flawless execution of plans.
- Strong and effective communication across all levels.
- Ability to establish and maintain effective relationships both internally and externally.
- Understand when to elevate issues to Client Director and Media Activation Director.
- Provide awareness and recognition for jobs well done.
Experience may be substituted for the education.
Proven experience at Account Manager level in a Digital Media or Advertising role.
Experience with planning and running larger‑scale paid social campaigns on Facebook, Twitter, LinkedIn & Pinterest across multiple markets.
Experience with paid social bid management platforms (4C etc.).
Proven Project Management, Leadership and People Management Experience.
Experience with Google Analytics (plus certification) desirable.
Experience with programmatically‑bought paid social activity desirable.
Some experience with paid search, programmatic display & reservation‑based buying desirable.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Paid Social Account Manager employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Account Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in paid social campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in terms of creativity and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Social Account Manager
Some tips for your application 🫡
Show Your Passion for Paid Social: When writing your application, let your enthusiasm for paid social shine through! Share specific examples of campaigns you've managed and the results you've achieved. We love seeing candidates who are genuinely excited about the role and the impact they can make.
Tailor Your Application: Make sure to customise your application to reflect the skills and experiences mentioned in the job description. Highlight your expertise in digital marketing and media, especially in paid social. This shows us that you understand what we're looking for and how you can contribute.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at EssenceMediacom
✨Know Your Platforms Inside Out
Make sure you have a solid understanding of the paid social platforms you'll be working with, like Facebook, Twitter, and LinkedIn. Brush up on their latest features and best practices, as this will show your potential employer that you're proactive and knowledgeable.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of performance reports or case studies that highlight your ability to analyse results and make data-driven decisions. This will demonstrate your analytical mindset, which is crucial for the role.
✨Demonstrate Leadership Qualities
Since the role involves managing juniors, think about times when you've led a team or mentored someone. Share specific examples of how you've motivated others and provided constructive feedback. This will help illustrate your leadership style and ability to foster a positive team environment.
✨Build Rapport with Your Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about the company culture and their expectations for the role. Building a connection can leave a lasting impression and show that you're genuinely interested in the position.