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- Tasks: Manage and optimise PlayStation's Paid Search campaigns across multiple EMEA markets.
- Company: Join WPP Media, a leader in creative transformation and innovative media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture focused on growth.
- Why this job: Make an impact in digital marketing while working with top brands like PlayStation.
- Qualifications: Experience in digital marketing, especially with Google Ads and data analysis skills.
- Other info: Collaborative environment with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
As a Senior Account Executive, you will play a critical role in the day-to-day delivery and activation, optimisation and growth of PlayStation's Paid Search campaigns across multiple EMEA markets. You will work closely with the Account Directors to translate strategy into firstâclass execution, whilst acting as a trusted point of contact for PlayStation's clients on Paid Search performance and insights.
Key Responsibilities:
- Campaign Management & Activation
- Own the dayâtoâday management and optimisation of PlayStation's Paid Search campaigns across Google Ads/Search Ads 360.
- Build, launch and evolve bestâinâclass campaign structure, aligned to PlayStation's objectives and KPIs.
- Execute ongoing optimisations across keywords, bidding strategy, ad copies, assets and audiences.
- Monitor performance closely, identifying opportunities, risks, seasonal trends and escalating where appropriate.
- Ensure accurate reporting, rigorous QA checks and adherence to internal platform best practices across all Paid Search activity.
- Client Support
- Act as a reliable and confident point of contact for Paid Searchârelated questions from clients.
- Support client communications, including performance updates, insights, and optimisation recommendations.
- Translate data into clear, actionable insights for clients.
- Support and participate in quarterly reviews with clients, contributing to performance insights, test learnings, and recommendations.
- Team Collaboration & Development
- Work collaboratively with Account Directors to deliver highâquality Paid Search activity.
- Collaborate with crossâregional teams to support consistent Paid Search delivery through knowledge sharing and best practice guidance.
- Contribute positively to team culture by being a reliable, proactive and supportive team player.
- Share learnings, insights and testing results with the wider Search Department, to promote best practice and crossâteam learnings.
- Operational Excellence
- Ensure strong adherence to Paid Search best practices and internal processes.
- Support accurate budget pacing, finance processes and operational governance where required.
- Maintain high standards of accuracy, organisation, and attention to detail across all deliverables.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. Itâs what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Solid experience within a similar role (agency experience preferred).
Strong handsâon knowledge of Google Ads and SA360.
Comfortable managing budgets, optimisation, and performance across multiple campaigns, formats (including Search, Performance Max) and markets.
Confident in analysing and manipulating data, turning it into clear recommendations and insights.
Excellent organisation and communication skills.
Naturally curious, proactive, and eager to learn.
Strong organisational skills and attention to detail.
Passionate about digital marketing, performance, and continuous improvement.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weâre just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent inâoffice events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when weâre together, fostering creativity, collaboration, and connection. Thatâs why weâve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Paid Search Senior Account Executive in London employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Paid Search Senior Account Executive in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WPP Media or similar agencies. A friendly chat can open doors and give you insights that a job description just can't.
â¨Tip Number 2
Prepare for interviews by diving deep into PlayStation's Paid Search campaigns. Know their recent successes and challenges, and come armed with ideas on how you can contribute to their growth.
â¨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've turned data into actionable insights in past roles. This will resonate well with the team at EssenceMediacom, who value data-driven decision-making.
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets the attention it deserves. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Paid Search Senior Account Executive in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Executive role. Highlight your experience with Google Ads and campaign management, as these are key to what weâre looking for!
Showcase Your Data Skills: Since this role involves a lot of data analysis, donât shy away from showcasing your ability to turn data into actionable insights. We love seeing how youâve used data to drive results in past roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, itâs super easy!
How to prepare for a job interview at EssenceMediacom
â¨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads and Search Ads 360. Be ready to discuss how you've managed campaigns in the past, including specific examples of optimisations you've made and the results achieved. This will show that you're not just familiar with the tools, but that you can use them effectively.
â¨Data is Your Best Friend
Since this role involves translating data into actionable insights, come prepared with examples of how you've done this before. Think about how you can explain complex data in simple terms, as this will demonstrate your ability to communicate effectively with clients and team members alike.
â¨Show Your Team Spirit
WPP Media values collaboration, so be ready to share examples of how you've worked well in a team. Highlight any experiences where you've contributed positively to team culture or helped others succeed. This will show that you're not just a lone wolf, but someone who thrives in a collaborative environment.
â¨Ask Smart Questions
Prepare thoughtful questions about the company culture, team dynamics, and expectations for the role. This shows that you're genuinely interested in the position and want to ensure it's a good fit for both you and the company. Plus, it gives you valuable insights into what working there would really be like.
