Digital Account Planner in London

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

Essence MediCo is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

We are looking for a digital planner buyer to continue their career with us at Essence MediCo, working on the ITV account. The ideal candidate is someone with a good working knowledge of paid advertising across a variety of digital channels (direct IO, programmatic, social and search). This person should have experience with activation and reporting but should still be keen to further their expertise across both.

The successful candidate will become part of an established team focused on driving innovation and executing best in class for their client. This role involves building ITV's position as a go‐to source for streaming content, with a balance of brand and conversion‐based objectives covering content such as Love Island, Big Brother, Euros and many more hero content launches.

• Assisting on the development of detailed paid social media plans that align with client's objectives and KPIs.
• End‐to‐end set up of paid social campaigns across relevant social platforms.
• Working with the activation team to make recommendations around optimising campaign performance and pacing to ensure activity delivers as expected.
• Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with the activation team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• QA'ing performance commentary that delivers valuable insight and recommendations to clients.
• Able to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end‐of‐campaign reporting, quarterly/annual reviews, and on standalone projects.
• Supporting with the strategic planning across other digital channels, working with the account director on campaign RTBs, testing, monthly reviews etc.

• Working closely with your line‐manager & the wider team to support the delivery of high‐quality work for clients.
• Actively contribute to client calls and become a valued and trusted member of their marketing team.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.
• Establish yourself as a go‐to contact integrating the wider digital planning team alongside the digital planning account director.

• Able to effectively manage your time whilst working on multiple projects simultaneously.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in‐person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Help those more junior in the team with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes.

• Able to display a good foundation with your understanding of a variety of digital channels.
• Experience working in an agency environment (preferably as part of a social or activation team) is not necessary but would be preferable.
• Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
• Comfortable handling large quantities of data and working with numbers/budgets.
• Experience compiling performance reports for clients and writing insightful commentary to accompany these reports.
• Ambition to progress within an evolving digital team focused on driving innovation and pushing the boundaries.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can‐do attitude.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.