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- Tasks: Manage paid search campaigns for a luxury brand and optimise client performance.
- Company: Join WPP Media, a leader in creative transformation and innovative media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work environment.
- Why this job: Be part of a dynamic team driving impactful marketing strategies and learning opportunities.
- Qualifications: Experience in paid search and strong client-facing skills are essential.
- Other info: Collaborative culture with a focus on creativity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
As a Search Account Manager, you will be responsible for the coordination and delivery of your assigned client accounts across paid search campaigns whilst supporting the Search Account Director. Making use of platform knowledge and account management practices, you'll ensure effective management of projects to brief, schedule, budget and target. Ultimately, you'll work to deliver best-in-class paid search programmes which exceed our clients' expectations.
We are an expanding Search team working on Retail giant Boots with lots of strong ecommerce (Google Shopping) focus. We are now looking for the new Search Account Manager to come and join the growing Search community in Essencemediacom's London Office.
What we think are 3 best things about the job:
- The opportunity to work across a well-known luxury brand.
- Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.
- A talented team supporting each other in implementing best-in-class, award winning campaigns, and has fun along the way.
In three months, you would have:
- Proven to be the day-to-day contact for your client products.
- Ensured that client objectives and KPI targets are understood and optimised towards every day.
- Taken ownership of your own workflow management, from brief to post-campaign analysis, striving for operational effectiveness.
In six months, you would have:
- Proposed short and long term projects to develop the Google and Microsoft accounts and deliver improved performance.
- Supported the team lead with creating a Test & Learn innovation framework.
- Worked closely with client team members to deliver fully integrated media plans and client brief responses.
- Challenged inherited ways of working with your own ideas for improvement.
In 12 months, you would have:
- Gained a complete understanding of the client's business and their needs, and shaped the Search account strategy in line with it, whilst incorporating industry developments and market changes.
- Become an extension of the client's team, providing added value for Paid Search and beyond.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You are a team leader/inspirer who demonstrates a passion for their craft and a constant drive to expand your knowledge of the paid search landscape and your client's business. You have significant and relevant experience in paid search, promote continuous innovation, and test & learn opportunities and a keen eye for detail. Excellent understanding of the strategic and tactical application of paid search and marketing in general. You will have strong client-facing skills and a proactive attitude.
Search Expertise
- In-depth Search specialist experience.
- Strong direct response experience, i.e. working towards strict revenue & ROAS targets, being able to forecast against specific targets using historical data.
- Up to date with Google Ads, Microsoft Advertising and GMP developments, including upcoming changes and beta opportunities.
- Knows how to create, work to, and forecast accurate media plans, even when targets and market conditions may change.
- Advanced knowledge of data interpretation, insights generation and subsequent optimisation recommendations.
- Proficient in managing campaigns end to end.
- Strongly process driven, from budget management to brief responses.
Team Support
- Collaborate with the Account Director on innovative strategy, from beta tests to data insights.
- Share learnings and best practice with the team and wider Search/client groups.
- Show initiative and proactivity to achieve our goals.
External and Internal Communication
- Communication lead (such as weekly calls and meetings) with the client contacts, media partners and internal stakeholders with the support of the Search Team Manager when required.
Technology and Systems
- Knowledge of systems such as the Google Marketing Platform (SA360) and account audit platforms such as Squared.io beneficial.
- Savvy user of automated account management systems and processes.
- Working knowledge of how to utilise and apply standard and custom scripts.
- MediaOcean's Prisma for the financial process.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Manager - Paid Search FTC (12 months) in London employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager - Paid Search FTC (12 months) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out as someone who genuinely cares about being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your relevant experience and skills, especially in paid search, and show enthusiasm for the opportunity to work with their clients.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing your appreciation and keeping you top of mind. Plus, it’s a great chance to reiterate your interest in the position.
We think you need these skills to ace Account Manager - Paid Search FTC (12 months) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Account Manager role. Highlight your experience in paid search and any relevant achievements that align with what we're looking for. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills match our needs. Be genuine and let your personality come through – we love to see that!
Showcase Your Knowledge: In your application, don’t forget to mention your understanding of the latest trends in paid search and digital marketing. We’re keen on candidates who are up-to-date with industry developments and can bring fresh ideas to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our awesome team at WPP Media!
How to prepare for a job interview at EssenceMediacom
✨Know Your Stuff
Make sure you brush up on your knowledge of paid search, especially Google Ads and Microsoft Advertising. Familiarise yourself with the latest trends and updates in the industry, as well as the specific needs of the client you'll be working with, like Boots. This will show that you're not just interested in the role but also invested in the client's success.
✨Showcase Your Experience
Prepare to discuss your previous experiences in managing paid search campaigns. Be ready to share specific examples where you've met or exceeded KPIs, and how you've used data to drive decisions. This will demonstrate your ability to deliver best-in-class programmes and your understanding of the strategic application of paid search.
✨Ask Insightful Questions
During the interview, don’t hesitate to ask questions that show your interest in the role and the company. Inquire about the team dynamics, the tools they use for campaign management, or how they measure success. This not only helps you gauge if the company is the right fit for you but also shows that you’re proactive and engaged.
✨Emphasise Collaboration
Since this role involves working closely with various teams, highlight your teamwork skills. Share examples of how you've collaborated with others to achieve common goals, and express your enthusiasm for being part of a supportive and innovative team environment. This aligns perfectly with WPP Media's values of collective leadership and collaboration.
