Digital Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Digital Director will work with senior clients to deliver best practice digital activity, whether activated in house or by the EMC team. The scope of this role is end-to-end with autonomy in creating the best reporting, measurement, and insight. You will have access to the latest tech and platforms from across WPP Media and WPP with internal support from Systems Intelligence, Business Science, and external influence from Choreograph.

Responsibilities of the role

Client Service:

• Be the key digital contact and escalation point for the senior clients, actively engage and build client strong relationships.
• Provide thought leadership, opinion, and introductions to EssenceMediacom’s specialist services.

Strategy & Planning:

• Lead strategic digital partner relations and ensure that the clients are getting access to the relevant Betas, studies, and research.
• Lead the digital learning agenda and report back insights and results gathered from testing.
• Support digital strategy development in conjunction with the in‑house teams and help them deliver best practice through consultation.
• Ensure that long‑term digital strategies are being delivered through day‑to‑day planning.

Commercials:

• Work with the BDs and Digital Partner to drive new revenue growth.
• Ensure that the digital teams develop and maintain a rigorous set of operational processes around campaign budget management and reconciliation, as well as a focus on trading.

Leadership & Team Management:

• Lead & inspire the digital team members on all things digital.
• Manage projects, planning & activation workflows across the team and ensure that all campaign and project deadlines are met and client SLAs adhered to.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• A seasoned expert in digital media, biddable and ad tech.
• Experience in both performance and brand is desirable.
• A track record of delivering exceptional digital work for clients.
• Strong relationships with digital & data partners, vendors, platforms, and suppliers.
• A strong foundation in media planning principles and an understanding of the role digital media plays in a wide communications ecosystem.
• Lead by influence and example to inspire and motivate the team.
• Ability to influence the most senior clients/partners/internal stakeholders.
• Excellent skills in consultative selling.
• Embraces and manages ambiguity/complexity and can adapt and simplify the complex.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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