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For Companies At a Glance
- Tasks: Lead audience planning for iconic brands like M&M's and Snickers, driving targeted marketing strategies.
- Company: Join EssenceMediacom, a global agency known for innovative thinking and diverse campaigns.
- Benefits: Enjoy perks like private medical insurance, gym memberships, and 25 days holiday that grows with you.
- Why this job: Be part of a collaborative culture that values creativity and offers ownership over diverse campaigns.
- Qualifications: Bring analytical skills, creativity, and a passion for media; teamwork and communication are key!
- Other info: This role is UK-based and requires the right to work in the UK.
The predicted salary is between 48000 - 72000 £ per year.
The Client
Mars Wrigley is the world’s leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms), chewing gum (Extra), mints, and fruity confections (Skittles).
EssenceMediacom has worked with Mars for many years across key markets, building a strong partnership that spans their entire business. We emphasize ‘Mutuality’ in our collaboration, reflecting their values. Our work with Mars has driven brand growth, recognised by awards such as Media Week, Campaign, and Cannes. These accolades highlight our integrated approach and close partnership.
Mars is transforming its communication strategy from mass-reach broadcast to targeted, audience-based marketing. Future growth depends on understanding audiences, their potential, and delivering relevant content at different consumer journey stages.
The Role
As an Audience Planning Director, you will be central to Mars Wrigley’s shift towards intelligent reach. Moving from fragmented audience engagement to targeted cohorts using addressable media. The role combines skills from comms planning and digital planning, focusing on:
- Deep understanding of Mars brands and business
- Analysing growth data for commercial opportunities
- Reviewing survey and cultural insights to understand audience behaviours
- Analysing platform data to identify targetable audience cohorts
- Sharing market insights with regional teams
- Developing and executing local activation strategies across channels
What we think are 3 best things about the job
- Incredible brands – Work with iconic brands like M&M's, Snickers, Extra, and Skittles, creating impactful media strategies.
- Collaborative environment – Collaborate with global teams, leveraging the global network to influence campaigns.
- Variety – Diverse brands mean varied campaigns, giving you ownership and creative freedom.
Who are you?
The ideal candidate will have:
- Analytical skills – Ability to analyse data and derive insights.
- Creativity – Innovative thinking for standout campaigns.
- Attention to detail – Managing budgets, schedules, and execution flawlessly.
- Communication skills – Clear articulation of strategies and results.
- Organisational skills – Managing multiple projects efficiently.
- Team player – Collaborative attitude with internal and external partners.
- Passion for media and marketing – Interest in industry trends and innovation.
What we can offer you
- Company pension scheme
- Private medical insurance
- 25 days holiday (increases with service)
- Life assurance
- Permanent health insurance
- WPP share options
- Discretionary bonus
- Eyecare vouchers
- Training and development
- Gym memberships
- Cycle to work scheme
- Interest-free travel loan
- Free breakfast
- Online discounts
Sounds good? We’d love to hear from you!
About
EssenceMediacom is a global agency driving growth through innovative thinking, with a network of 10,000 influencers. We challenge norms to help clients break boundaries and lead in diversity, equity, inclusion, and sustainability. Our people are central to our success, enabling us to decode the intersections of people, content, and technology. We foster a culture of collaboration, diversity, and opportunity, encouraging ideas and innovation in a connected world.
Please note this is a UK-based role and requires the right to work in the UK.
Account Director - Comms Planning (London) employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - Comms Planning (London)
✨Tip Number 1
Familiarise yourself with Mars Wrigley's brands and their current marketing strategies. Understanding their iconic products like M&Ms and Snickers will help you demonstrate your passion and knowledge during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific instances where your insights led to successful campaigns.
✨Tip Number 3
Network with professionals in the media and marketing industry, especially those who have experience with audience planning or have worked with major brands. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and audience engagement. Being knowledgeable about current innovations will not only impress during interviews but also show your commitment to the role.
We think you need these skills to ace Account Director - Comms Planning (London)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Account Director position. Tailor your application to highlight how your experience aligns with their needs.
Showcase Relevant Experience: In your CV and cover letter, emphasise your analytical skills, creativity, and communication abilities. Provide specific examples of past projects where you successfully managed budgets, schedules, or executed campaigns.
Highlight Your Passion: Express your enthusiasm for media and marketing in your application. Mention any relevant industry trends or innovations that excite you and how they relate to the role at EssenceMediacom.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at EssenceMediacom
✨Know Your Brands
Familiarise yourself with Mars Wrigley's iconic brands like M&M's, Snickers, and Skittles. Understanding their unique selling points and recent marketing campaigns will help you demonstrate your passion and knowledge during the interview.
✨Showcase Analytical Skills
Prepare to discuss how you've used data to drive insights in previous roles. Be ready to provide examples of how you've analysed growth data or audience behaviours to inform marketing strategies, as this is crucial for the Account Director position.
✨Emphasise Collaboration
Highlight your experience working in collaborative environments. Share specific examples of how you've successfully partnered with internal teams or external clients to achieve campaign goals, as teamwork is key in this role.
✨Demonstrate Creativity
Think of innovative ideas or campaigns you've developed in the past. Be prepared to discuss how your creative thinking has led to standout results, as this will resonate well with the company's focus on impactful media strategies.
