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- Tasks: Lead audience planning for iconic brands like M&M's and Snickers, driving targeted marketing strategies.
- Company: Join EssenceMediacom, a global agency known for innovative thinking and diverse campaigns.
- Benefits: Enjoy perks like private medical insurance, 25 days holiday, gym memberships, and a company pension scheme.
- Why this job: Be part of a collaborative culture that values creativity and offers ownership over diverse campaigns.
- Qualifications: Analytical, creative, and detail-oriented candidates with strong communication and organisational skills are ideal.
- Other info: This role is UK-based and requires the right to work in the UK.
The predicted salary is between 48000 - 72000 £ per year.
Description
The Client
Mars Wrigley is the world’s leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms), chewing gum (Extra), mints, and fruity confections (Skittles).
EssenceMediacom has worked with Mars for many years across key markets, building a strong partnership that spans their entire business. We emphasize ‘Mutuality’ in our collaboration, reflecting their values.
Our work with Mars has driven brand growth, recognized by awards such as Media Week, Campaign, and Cannes. These accolades highlight our integrated approach and close partnership.
Mars is transforming its communication strategy from mass-reach broadcast to targeted, audience-based marketing. Future growth depends on understanding audiences, their potential, and delivering relevant content at different consumer journey stages.
The Role
As an Audience Planning Director, you will be central to Mars Wrigley’s shift towards intelligent reach. Moving from fragmented audience engagement to targeted cohorts using addressable media.
The role combines skills from comms planning and digital planning, focusing on:
- Deep understanding of Mars brands and business
- Analyzing growth data for commercial opportunities
- Reviewing survey and cultural insights to understand audience behaviors
- Analyzing platform data to identify targetable audience cohorts
- Sharing market insights with regional teams
- Developing and executing local activation strategies across channels
What we think are 3 best things about the job
- Incredible brands – Work with iconic brands like M&M\’s, Snickers, Extra, and Skittles, creating impactful media strategies.
- Collaborative environment – Collaborate with global teams, leveraging the global network to influence campaigns.
- Variety – Diverse brands mean varied campaigns, giving you ownership and creative freedom.
Who are you?
The ideal candidate will have:
- Analytical skills – Ability to analyze data and derive insights.
- Creativity – Innovative thinking for standout campaigns.
- Attention to detail – Managing budgets, schedules, and execution flawlessly.
- Communication skills – Clear articulation of strategies and results.
- Organizational skills – Managing multiple projects efficiently.
- Team player – Collaborative attitude with internal and external partners.
- Passion for media and marketing – Interest in industry trends and innovation.
What we can offer you
- Company pension scheme
- Private medical insurance
- 25 days holiday (increases with service)
- Life assurance
- Permanent health insurance
- WPP share options
- Discretionary bonus
- Eyecare vouchers
- Training and development
- Gym memberships
- Cycle to work scheme
- Interest-free travel loan
- Free breakfast
- Online discounts
Sounds good? We’d love to hear from you!
About
EssenceMediacom is a global agency driving growth through innovative thinking, with a network of 10,000 influencers. We challenge norms to help clients break boundaries and lead in diversity, equity, inclusion, and sustainability.
Our people are central to our success, enabling us to decode the intersections of people, content, and technology. We foster a culture of collaboration, diversity, and opportunity, encouraging ideas and innovation in a connected world.
Please note this is a UK-based role and requires the right to work in the UK.
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Account Director - Comms Planning employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - Comms Planning
✨Tip Number 1
Familiarise yourself with Mars Wrigley's brands and their unique selling points. Understanding the nuances of iconic products like M&M's and Snickers will help you demonstrate your passion and knowledge during discussions.
✨Tip Number 2
Stay updated on the latest trends in audience-based marketing and digital planning. Being able to discuss recent developments or case studies in this area will show your commitment to the role and the industry.
✨Tip Number 3
Network with professionals in the media and marketing sectors, especially those who have experience with large brands. This can provide you with insights into the role and potentially valuable connections that could support your application.
✨Tip Number 4
Prepare to discuss how you would approach analysing growth data and audience behaviours. Having a clear strategy or examples ready will demonstrate your analytical skills and creativity, which are crucial for this position.
We think you need these skills to ace Account Director - Comms Planning
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Account Director - Comms Planning position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your analytical skills, creativity, and communication abilities. Provide specific examples of past projects where you successfully managed budgets, schedules, or developed media strategies.
Highlight Your Passion: Express your enthusiasm for media and marketing in your application. Mention any relevant industry trends or innovations that excite you and how they relate to the role at Mars Wrigley.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at EssenceMediacom
✨Know Your Brands
Familiarise yourself with Mars Wrigley's iconic brands like M&M's, Snickers, and Skittles. Understand their market positioning and recent campaigns to demonstrate your knowledge and passion during the interview.
✨Showcase Analytical Skills
Prepare to discuss how you've used data analysis in previous roles. Be ready to provide examples of how you've derived insights from data to inform marketing strategies, as this is crucial for the Account Director role.
✨Emphasise Collaboration
Highlight your experience working in collaborative environments. Share specific examples of how you've successfully partnered with teams or clients to achieve common goals, reflecting the collaborative culture at EssenceMediacom.
✨Demonstrate Creativity
Be prepared to discuss innovative ideas you've implemented in past campaigns. Show how your creative thinking can contribute to Mars Wrigley's shift towards targeted audience-based marketing.
