At a Glance
- Tasks: Lead Peppermint's sales team and drive new business growth in exciting events.
- Company: Join a multi-award-winning events business with a passion for innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and collaboration.
- Why this job: Shape the future of events and make impactful connections in the industry.
- Qualifications: 3+ years in sales management with strong relationship-building skills.
The predicted salary is between 60000 - 80000 € per year.
Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempenstall, passionate in providing first-class bars and drinks-led solutions to the UK's greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long-standing relationships with the likes of AEG, IMG, Brand Events and Live Nation. Events include BST Hyde Park, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more. Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam. Peppermint's success has been driven by its relentless passion for its people, innovation and sustainable practices - with 20 years' operational experience.
Overview of Role
The Head of Sales is responsible for leading Peppermint's sales function and driving new business growth across key sectors, with a primary focus on Greenfield events. Working closely with the founder (Alex Brookes) and Commercial Sales Director, you will lead the development of new opportunities, manage the sales pipeline and ensure Peppermint maintains strong visibility across the market. You will be the person leading conversations with partners, identifying opportunities, building relationships and progressing discussions through to commercial agreement. You will lead the sales team, managing the Sales Manager and ensuring a proactive, structured approach to business development.
Core Accountabilities
- Team Management: Lead the Proactive and Growth Sales function for Greenfield. Manage and develop the Sales Manager, ensuring strong accountability for proactive business development and opportunity progression.
- Pipeline Management & Sales Process: Proactively generate new business opportunities through industry engagement, networking and relationship development. Develop and own Peppermint's Greenfield pipeline, ensuring strong forward visibility of opportunities across events and venues.
- Account Management: Ensure a clear and efficient handover of successfully won business to the client account management team following contract agreement. Maintain strong client relationships throughout the sales process to support a smooth transition into delivery.
Performance Indicators
- Winning new clients and securing new business with a focus on Greenfield events.
- Building and maintaining a strong, realistic and regularly updated pipeline.
- Converting opportunities from first conversation through to signed contracts.
- Securing profitable events aligned with Peppermint's growth strategy.
- Proactive generation of opportunities through networking and being active in the market.
Knowledge/Experience/Skills Essential
- Experience managing a pro-active sales team 3 years+ experiences.
- Proactive sales and pipeline development.
- Excellent relationship building.
- The ability to cope with pressures and conflicting work priorities.
- Influential presentation and communication skills.
- Expert negotiating skills.
- Proactive, self-starting approach to business development.
Head Of Sales | Peppermint - London employer: ESS
Peppermint is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, team collaboration, and a commitment to sustainability, Peppermint empowers its staff to take ownership of their roles and drive meaningful change within the events industry. The hybrid working model and the opportunity to lead high-profile projects make it an attractive place for ambitious professionals seeking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Sales | Peppermint - London
✨Tip Number 1
Get networking! Attend industry events, meet-ups, and conferences where you can connect with potential employers and industry leaders. Building relationships is key, so don’t be shy – introduce yourself and share your passion for sales!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your thoughts on industry trends on platforms like LinkedIn. This not only positions you as a knowledgeable candidate but also helps you connect with others in the field.
✨Tip Number 3
Prepare for interviews by researching Peppermint and its competitors. Understand their market position and recent developments. This will help you tailor your pitch and demonstrate your genuine interest in the role and the company.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. Plus, it shows that you’re proactive and genuinely interested in joining the team.
We think you need these skills to ace Head Of Sales | Peppermint - London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales role at Peppermint. Highlight your experience in managing sales teams and developing pipelines, as well as any relevant achievements in the events industry. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your proactive approach aligns with Peppermint's values. Don't forget to mention specific experiences that demonstrate your ability to lead and innovate.
Showcase Your Relationship-Building Skills:In this role, building relationships is key. Use your application to showcase examples of how you've successfully developed partnerships in the past. We love seeing candidates who can connect with others and drive new business opportunities!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Plus, it shows you're keen on joining the Peppermint family!
How to prepare for a job interview at ESS
✨Know Your Stuff
Before the interview, dive deep into Peppermint's history, values, and recent projects. Familiarise yourself with their key events and partnerships, like those with AEG and IMG. This knowledge will not only impress but also help you align your answers with their mission.
✨Showcase Your Sales Savvy
Prepare to discuss your experience in managing sales teams and developing pipelines. Bring specific examples of how you've driven new business growth in previous roles, especially in Greenfield events. Highlight your strategies for building relationships and closing deals.
✨Be Proactive and Engaging
Demonstrate your proactive approach by discussing how you’ve identified and pursued opportunities independently. Share stories that showcase your networking skills and how you’ve maintained strong client relationships throughout the sales process.
✨Prepare for Negotiation Scenarios
Expect questions about negotiation tactics and how you handle conflicts. Prepare a few scenarios where you successfully navigated tough negotiations or secured profitable agreements. This will show your ability to lead discussions and achieve commercial success.
