At a Glance
- Tasks: Lead Birmingham City FC's hospitality operations and enhance fan experiences.
- Company: Join Levy, a global leader in hospitality, at an iconic football club.
- Benefits: Enjoy a competitive salary, healthcare, 23 days' leave, and more perks.
- Other info: Flexible hours with opportunities for career growth in a dynamic environment.
- Why this job: Shape the future of hospitality in sports and create unforgettable moments for fans.
- Qualifications: Proven leadership in large-scale hospitality and passion for team development.
The predicted salary is between 70000 - 70000 £ per year.
Full-Time / Permanent
Up to £70k + excellent benefits including healthcare, wellbeing support, 23 days’ annual leave plus bank holidays, life assurance, meals on duty, and more.
About Levy
Levy is a leading global hospitality partner dedicated to elevating experiences. Trusted by iconic venues and sporting institutions, we design and deliver unforgettable guest moments that prioritise people and the planet.
The Role
- Collaborate closely with club leadership and Levy stakeholders to define and deliver clear, measurable strategic plans.
- Position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio, piloting new concepts, technology, and fan experience innovations.
- Maintain a structured, data‑led, and results‑driven approach with a focus on continuous improvement.
- Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard.
- Lead planning and delivery of capital projects, fan experience enhancements, and future‑facing initiatives aligned to the Sports Quarter vision.
- Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi‑outlet stadium environment.
- Ensure full operational readiness across high‑volume matchdays, premium hospitality, conferences, and large‑scale external events.
- Lead the continuous evolution of retail, bar, and hospitality concepts to ensure industry‑leading fan and guest experiences.
- Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces.
- Drive a fan‑first, experience‑led culture across all teams and touchpoints.
- Maintain best‑in‑class quality, presentation, and service standards aligned with brand and global benchmarks.
- Oversee supplier and partner relationships to ensure quality, innovation, and cost control.
- Lead health & safety and compliance across all areas of the operation.
- Act as the senior operational link between the club, Levy, partners, and internal teams.
- Build and lead a high‑performing, scalable team structure across permanent and event‑based workforce.
- Develop and execute recruitment, training, and deployment strategies for high‑volume operations.
- Create an engaged, high‑energy culture centred on pride, accountability, and delivering exceptional fan experiences.
- Drive performance through clear KPIs, coaching, and succession planning.
- Ensure strong, consistent communication across all levels and functions.
- Recognise and reward performance while fostering long‑term talent development.
- Maintain full HR, legal, and compliance standards.
- Hold full accountability for financial performance across a complex, multi‑channel F&B operation.
- Treat the stadium as a multi‑channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events.
- Partner with Finance to deliver robust forecasting, budgeting, and P & L management.
- Drive revenue growth through innovation, commercial strategy, and enhanced guest experience.
- Continuously identify opportunities to increase spend per head while protecting margin and quality.
- Build strong commercial awareness and accountability across all departments.
Qualifications & Experience
- Proven senior leadership experience in large‑scale, multi‑site or complex F&B operations.
- Strong background in stadiums, arenas, or high‑volume event environments.
- Experience managing diverse, multi‑channel hospitality operations.
- Demonstrated ability to operate at scale and deliver against benchmark or best‑in‑class standards.
- Strong stakeholder management, including working with club executives, partners, and external brands.
- Passion for people development and building high‑performing teams.
- Strong food, drink, and hospitality expertise.
- Track record of delivering innovation, change, and business growth.
- Commercially astute with full P & L accountability.
- Excellent communication, influencing, and leadership skills.
- Resilient, adaptable, and solutions‑focused.
- Flexibility to work evenings and weekends aligned to the football calendar.
Benefits
- Competitive salary with bonus and full benefits package.
- 23 days’ holiday + bank holidays + birthday off + holiday purchase scheme.
- Healthcare & wellbeing support (Aviva Digicare, Medicash).
- 24/7 Employee Assistance Programme.
- Enhanced family leave benefits.
- Discounts on shopping, entertainment, and fitness memberships.
- Pension scheme & life assurance.
- Ongoing training and career development.
- Meals on duty.
Why Join Us
Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs to deliver world‑class hospitality. This is a unique opportunity to shape a flagship operation within a transformative club environment, working at the forefront of fan experience, innovation, and large‑scale hospitality. You'll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.
General Manager- Birmingham City Fc - Birmingham, employer: ESS
Levy UK & Ireland is an exceptional employer, offering a dynamic work environment at Birmingham City FC where innovation and fan experience are at the forefront. With a competitive salary, comprehensive benefits including healthcare and wellbeing support, and a strong focus on employee growth through ongoing training and development, Levy fosters a culture of pride and accountability. Join us to be part of a transformative journey in hospitality, shaping unforgettable experiences for fans while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager- Birmingham City Fc - Birmingham,
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks at Birmingham City FC or Levy. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the club and its recent initiatives. Show that you’re not just another candidate; demonstrate your passion for elevating fan experiences and how you can contribute to Birmingham City FC’s vision. Tailor your responses to highlight your relevant experience!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. Focus on articulating your leadership style and how you’ve driven results in previous roles, especially in high-volume environments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Levy and Birmingham City FC. Let’s make it happen!
We think you need these skills to ace General Manager- Birmingham City Fc - Birmingham,
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the General Manager role. Highlight your experience in large-scale F&B operations and how it aligns with our vision at Birmingham City FC.
Showcase Your Leadership Skills:We want to see your proven track record in leading high-performing teams. Share specific examples of how you've developed talent and driven performance in previous roles.
Demonstrate Your Passion for Hospitality:Let your enthusiasm for food, drink, and exceptional guest experiences shine through. Talk about any innovative ideas you have that could enhance fan experiences at the stadium.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with us.
How to prepare for a job interview at ESS
✨Know Your Stuff
Before the interview, dive deep into Birmingham City FC and Levy's values, mission, and recent initiatives. Understanding their approach to hospitality and fan experience will help you align your answers with what they’re looking for.
✨Showcase Your Leadership Skills
Prepare examples that highlight your senior leadership experience in multi-site F&B operations. Be ready to discuss how you've built high-performing teams and driven performance through KPIs, as this role demands strong leadership and team management.
✨Be Data-Driven
Since the role emphasises a structured, data-led approach, come prepared with insights on how you've used data to drive improvements in previous roles. Discuss specific metrics or KPIs you've monitored and how they influenced your decision-making.
✨Engage with Their Vision
Familiarise yourself with the Sports Quarter vision and be ready to discuss how you can contribute to it. Show enthusiasm for innovation and fan experience enhancements, and share any ideas you have for elevating the club’s hospitality offerings.
