At a Glance
- Tasks: Lead marketing strategies that drive revenue and pipeline growth while managing a dynamic team.
- Company: Join Esri UK, the market leader in geospatial software with a people-focused culture.
- Benefits: Competitive salary, generous bonus, flexible working, and comprehensive benefits package.
- Other info: Inclusive workplace with a focus on learning, development, and work/life balance.
- Why this job: Make a real impact in a key leadership role within a thriving marketing team.
- Qualifications: Experience in demand generation and team management, ideally in B2B or SaaS.
The predicted salary is between 50000 - 60000 € per year.
Aylesbury, Cambridge, Edinburgh, Belfast or Home-Based – with UK Travel required.
Competitive salary (from at least £50k, higher with experience) + generous bonus (circa 20%).
We have an exciting opportunity to join our growing Marketing team as a Marketing Manager, Demand Generation. This is a key leadership role where you will shape and deliver marketing that directly drives pipeline and revenue, while leading a team across digital, content and campaign marketing. If you are looking for a role where you can combine strategic thinking with hands-on delivery and make a real commercial impact, we would love to hear from you.
Who are we? Esri UK sells the world’s leading geospatial software, ArcGIS, and provides a wide range of services to customers across both public and private sectors. With the largest pool of GIS expertise in the UK, we are the market leader in our field and our business continues to grow year on year. We are a people-focused, profitable software company where marketing plays a central role in how we engage customers, build our brand and drive new opportunities.
As our Marketing Manager, Demand Generation you will:
- Own Marketing’s contribution to pipeline and revenue across key sectors.
- Lead the strategy, creation and delivery of growth-focused sales campaigns aligned to business priorities.
- Define campaign approach, including messaging, channels, targeting and success measures.
- Lead campaign delivery, shaping and refining activity with your team.
- Partner closely with sales leadership to identify opportunities, shape campaigns and improve conversion.
- Lead and develop the marketing growth team, providing clear direction, priorities and support.
- Bring together campaign, digital and content activity into a clear, joined-up approach.
- Identify and prioritise growth opportunities across the full funnel.
- Be UK based with the entitlement to work full time in the UK.
- Use CRM and marketing automation tools to drive insight, segmentation and performance improvement.
- Lead testing and optimisation to improve campaign performance and conversion.
- Establish clear reporting and KPIs to track performance and inform decision making.
- Manage budgets and ensure marketing investment delivers strong return.
This would be a great career move if you:
- Have strong experience in demand generation, growth or performance marketing.
- Have led campaigns that drive pipeline and revenue.
- Are confident working closely with sales teams and influencing commercial outcomes.
- Have experience managing and developing a team.
- Take a data-led approach to improving marketing performance.
- Understand how to build campaigns that connect messaging, channels and audiences.
- Experience in a B2B or SaaS environment is important. Knowledge of the geospatial industry would be beneficial but is not essential.
We offer a competitive salary and bonus, alongside a comprehensive benefits package including pension, healthcare and flexible working:
- 6% company pension.
- Cycle to Work scheme.
- Enhanced family-friendly policies.
- Flexible working and support for continual learning/development.
The location: This is a UK based role. You will be expected to visit our head office in Aylesbury regularly, attend meetings and travel to events as required. Overnight stays may be required.
Other: Due to the nature of our customers and data, you must be based in the UK and willing to complete relevant security checks.
A little more about us… Esri UK uses mapping technology to help our customers solve the world’s most complex challenges. Our passion for improving quality of life through geography is at the heart of everything we do. We support governments, universities, businesses and charities worldwide to save money, improve society, and protect our environment through a deeper understanding of the changing world around them. Esri UK is a thriving and inclusive workplace. We take pride in our culture and recognise the value our people bring. We believe in creating a balanced and flexible work/life environment and invest in learning and development at all stages of an individual’s career. Esri UK are an equal opportunity employer - we recognise the importance and value of having a diverse and inclusive workforce and the benefits that this can bring to both our employees and our customers.
How to apply: Please apply via www.esriuk.com/vacancies with your CV, cover letter, and salary expectations.
Marketing Manager Demand Generation employer: Esri Uk
Esri UK is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary and generous bonus structure alongside a comprehensive benefits package. With a strong focus on a balanced work/life environment, flexible working options, and a commitment to continual learning and development, employees are empowered to thrive in their careers while contributing to meaningful projects that leverage geospatial technology for societal improvement. Join a thriving and inclusive workplace where your contributions directly impact both the company and the communities we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Demand Generation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially if they relate to geospatial technology. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in demand generation and performance marketing aligns with the role. Highlight specific campaigns you've led and the impact they've had on revenue.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining our team at Esri UK and contributing to our mission.
We think you need these skills to ace Marketing Manager Demand Generation
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager, Demand Generation role. Highlight your experience in demand generation and any campaigns you've led that drove pipeline and revenue. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can make a real commercial impact. Be sure to mention your experience with sales teams and how you've influenced outcomes in the past.
Showcase Your Data Skills:Since we take a data-led approach to marketing, make sure to highlight any experience you have with CRM and marketing automation tools. Share examples of how you've used data to improve campaign performance and drive insights.
Apply Through Our Website:We encourage you to apply through our website at www.esriuk.com/vacancies. This way, your application will go directly to us, and we can review it more efficiently. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Esri Uk
✨Know Your Stuff
Before the interview, dive deep into Esri UK's products and services, especially ArcGIS. Understand how their marketing strategies align with their business goals. This will not only show your genuine interest but also help you articulate how your experience in demand generation can directly contribute to their success.
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed and developed teams in the past. Highlight specific campaigns you've led that drove pipeline and revenue, and be ready to discuss how you can bring that same energy to Esri UK.
✨Be Data-Driven
Esri UK values a data-led approach to marketing. Come prepared with metrics and results from your previous campaigns. Discuss how you've used CRM and marketing automation tools to drive insights and improve performance. This will demonstrate your analytical skills and ability to optimise campaigns effectively.
✨Connect with Their Mission
Esri UK is passionate about using geography to solve complex challenges. Familiarise yourself with their mission and think about how your personal values align with theirs. During the interview, express your enthusiasm for contributing to their goal of improving quality of life through geography, which will resonate well with the interviewers.
