Social & Paid Content Marketing Executive in London

Location: Home-Based

In-office expectation: Occasional travel to Aylesbury, Cambridge, and London required

Salary: Circa £34,000 per annum + generous annual bonus (circa 20%), depending on experience.

Role Overview:

We're looking for a creative and results-driven Social & Paid Marketing Executive to join our growing Marketing team. This role is ideal for someone who combines strong content creation skills with a strategic understanding of social and paid media. You'll take ownership of our social presence, with a particular focus on LinkedIn, creating compelling content that builds engagement, strengthens our brand and generates demand. Alongside managing our social channels, you'll support the planning and optimisation of paid campaigns, helping to ensure the right messages reach the right audiences at the right time. You'll work closely with colleagues across marketing, sales and the wider business to bring ideas to life, amplify thought leadership and continuously improve performance through insight-led decision making.

As our Social & Paid Marketing Executive, you will:

• Create and manage social media content, with a primary focus on LinkedIn, ensuring alignment with brand messaging and campaign objective
• Develop engaging social-first content including posts, carousels, videos, employee advocacy programmes and thought leadership content
• Own and manage the social content calendar, ensuring a consistent and strategic approach across channels
• Work with marketing and sales teams to identify stories, insights and content opportunities for social and paid campaigns
• Adapt content for different audiences, sectors and stages of the buyer journey
• Support the planning, setup and optimisation of paid campaigns across LinkedIn, search, display and other digital channels
• Write and refine PPC ad copy and paid social creative that drives engagement, clicks and conversion
• Monitor social media conversations, trends and platform developments to identify opportunities and best practice
• Analyse content and campaign performance using platform insights and audience data, making recommendations to improve reach, engagement and lead generation
• Use SEO and digital content best practices to maximise content visibility and effectiveness
• Work closely with designers, digital marketing specialists and external agencies to deliver high-quality campaigns and content
• Test, learn and optimise content formats, messaging and campaign approaches to continually improve results
• Understand how digital marketing campaigns work across a variety of paid media platforms. Experience setting these up would be advantageous.

This would be a great career move if you:

• Have experience managing social media channels and creating engaging content for business audiences
• Have a strong understanding of LinkedIn and what successful B2B social content looks like
• Are an excellent writer with the ability to adapt tone and messaging for different audiences
• Have experience supporting or managing paid campaigns across LinkedIn, PPC or other digital advertising platforms
• Understand how to use data, insights and performance metrics to shape content and campaign decisions
• Are comfortable managing multiple projects and deadlines in a fast-paced environment
• Enjoy collaborating with a variety of stakeholders and building relationships across the business
• Have experience in B2B marketing (desirable)
• Have experience using social media management, analytics or advertising platforms (desirable).

Why join us?

• We offer a competitive salary and bonus, alongside a comprehensive benefits package including pension, healthcare and flexible working.
• Generous annual bonus scheme (circa 20%)
• 6% company pension
• Private healthcare
• Gym/wellbeing contribution
• Cycle to Work scheme
• Enhanced family-friendly policies
• Paid volunteering opportunities
• Flexible working and support for continual learning and development

Who are we?

Esri UK is the country's leading geospatial technology company, helping organisations understand the relationship between people, places and data to solve real-world problems that affect communities, businesses and the environment each and every day. Behind every map is a story. From tackling climate resilience and supporting sustainability goals to enabling digital transformation and economic growth, our technology helps organisations understand what's happening, why it's happening and what action to take next. We're a growing, ambitious business with a strong culture, a passion for innovation and a commitment to developing our people. Our Marketing team plays a key role in bringing our brand to life through compelling content, thought leadership and campaigns that inspire engagement and drive growth.

How to apply:

Please apply via www.esriuk.com/vacancies with your CV, cover letter and salary expectations. Application deadline: 8th August. Due to the nature of our customers and data, you must be based in the UK and willing to complete relevant security checks. Esri UK is an equal opportunity employer. We recognise the importance and value of having a diverse and inclusive workforce and the benefits this brings to both our employees and our customers. No agencies please.