Marketing Manager Demand Generation in Aylesbury

Aylesbury, Cambridge, Edinburgh, Belfast or Home-Based – with UK Travel required.

Competitive salary (from at least £50k, higher with experience) + generous bonus (circa 20%).

We have an exciting opportunity to join our growing Marketing team as a Marketing Manager, Demand Generation. This is a key leadership role where you will shape and deliver marketing that directly drives pipeline and revenue, while leading a team across digital, content and campaign marketing.

If you are looking for a role where you can combine strategic thinking with hands-on delivery and make a real commercial impact, we would love to hear from you.

Who are we?

Esri UK sells the world’s leading geospatial software, ArcGIS, and provides a wide range of services to customers across both public and private sectors. With the largest pool of GIS expertise in the UK, we are the market leader in our field and our business continues to grow year on year. We are a people-focused, profitable software company where marketing plays a central role in how we engage customers, build our brand and drive new opportunities.

As our Marketing Manager, Demand Generation you will:

• Own Marketing’s contribution to pipeline and revenue across key sectors.
• Lead the strategy, creation and delivery of growth-focused sales campaigns aligned to business priorities.
• Define campaign approach, including messaging, channels, targeting and success measures.
• Lead campaign delivery, shaping and refining activity with your team.
• Partner closely with sales leadership to identify opportunities, shape campaigns and improve conversion.
• Lead and develop the marketing growth team, providing clear direction, priorities and support.
• Bring together campaign, digital and content activity into a clear, joined-up approach.
• Identify and prioritise growth opportunities across the full funnel.
• Be UK based with the entitlement to work full time in the UK.
• Use CRM and marketing automation tools to drive insight, segmentation and performance improvement.
• Lead testing and optimisation to improve campaign performance and conversion.
• Establish clear reporting and KPIs to track performance and inform decision making.
• Manage budgets and ensure marketing investment delivers strong return.

This would be a great career move if you:

• Have strong experience in demand generation, growth or performance marketing.
• Have led campaigns that drive pipeline and revenue.
• Are confident working closely with sales teams and influencing commercial outcomes.
• Have experience managing and developing a team.
• Take a data-led approach to improving marketing performance.
• Understand how to build campaigns that connect messaging, channels and audiences.
• Experience in a B2B or SaaS environment is important. Knowledge of the geospatial industry would be beneficial but is not essential.

We offer a competitive salary and bonus, alongside a comprehensive benefits package including pension, healthcare and flexible working:

• 6% company pension.
• Cycle to Work scheme.
• Enhanced family-friendly policies.
• Flexible working and support for continual learning/development.

The location: This is a UK-based role. You will be expected to visit our head office in Aylesbury regularly, attend meetings and travel to events as required. Overnight stays may be required.

Other: Due to the nature of our customers and data, you must be based in the UK and willing to complete relevant security checks.

A little more about us… Esri UK uses mapping technology to help our customers solve the world’s most complex challenges. Our passion for improving quality of life through geography is at the heart of everything we do. We support governments, universities, businesses and charities worldwide to save money, improve society, and protect our environment through a deeper understanding of the changing world around them.

Esri UK is a thriving and inclusive workplace. We take pride in our culture and recognise the value our people bring. We believe in creating a balanced and flexible work/life environment and invest in learning and development at all stages of an individual’s career.

Esri UK are an equal opportunity employer - we recognise the importance and value of having a diverse and inclusive workforce and the benefits that this can bring to both our employees and our customers.

How to apply: Please apply via www.esriuk.com/vacancies with your CV, cover letter, and salary expectations.