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- Tasks: Lead international marketing strategies to boost student enrolments and enhance university reputation.
- Company: Join the University of Surrey, a global leader in education and research.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of education.
- Other info: Collaborative culture with opportunities for professional development and innovation.
- Why this job: Make a real impact on international student recruitment and drive growth in a dynamic environment.
- Qualifications: Proven experience in international marketing and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. We are ambitious and have a bold vision of what we want to achieve - shaping ourselves into one of the best universities in the world, which we are achieving through the talents and endeavour of every employee. Our culture empowers people to achieve this aim and to collectively and individually make a real difference.
This is a senior leadership role at the heart of the University's international growth agenda. As Head of International Student Recruitment (Marketing), you will shape and deliver a globally integrated marketing and conversion strategy that drives high-quality international student enrolments and strengthens Surrey's position in a competitive and fast-changing market. The role will lead a fast-paced international marketing team, working in close partnership with digital, CRM and admissions colleagues to deliver insight-led, commercially focused campaigns that drive measurable impact.
Key responsibilities include:
- Setting the international marketing strategy aligned to recruitment targets, market diversification and institutional priorities
- Leading global campaigns across digital, CRM, content and in-market activity, ensuring strong alignment between brand and conversion
- Driving enquiry-to-enrolment performance, embedding a data-led, customer-focused approach to maximise conversion outcomes
- Using insight and analytics to inform investment decisions, optimise performance and demonstrate return on investment
- Leading and developing a high-performing team, creating a culture of accountability, pace and continuous improvement
- Managing external agencies and partners, ensuring quality, value for money and delivery against KPIs
- Working closely with internal stakeholders across International Recruitment, Faculties and Marketing & Communications to deliver a joined-up, impactful approach
- Acting as a senior adviser on international market trends, demand and positioning, influencing decision-making at the highest levels
This is a role for someone who can combine strategic thinking with delivery and is motivated to achieve ambitious growth targets in a complex global environment.
About you:
- Significant experience in international marketing and student recruitment, with a track record of delivering measurable growth
- Strong expertise in multi-channel marketing, digital strategy and CRM-led conversion
- Proven ability to use data and insight to drive decisions and improve performance
- Experience in leading and developing high-performing teams in a complex, fast-paced environment
- Demonstrable success in managing budgets and delivering return on investment
- Strong stakeholder management skills, with the ability to influence at a senior level
- Commercial acumen and the ability to balance ambition with risk and delivery
- Excellent communication and leadership skills, with the credibility to operate at a senior level
How to apply:
To apply, please submit your CV and a supporting statement outlining your suitability for the role. Shortlisted candidates will be invited to interview, which will include a presentation task based on delivering an international marketing strategy aligned to a new University brand launch. If you would like an informal discussion about the role, you are welcome to contact Becca Hill, Director of International Student Recruitment, via her PA, Monia Lenzi, at m.lenzi@surrey.ac.uk.
Head of International Student Recruitment (Marketing) in Guildford employer: Esrc IAA University of Surrey
Contact Detail:
Esrc IAA University of Surrey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Student Recruitment (Marketing) in Guildford
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector, especially those who have experience in international student recruitment. A friendly chat can lead to valuable insights and even job leads.
✨Tip Number 2
Prepare for interviews by researching the University of Surrey's recent marketing campaigns and international initiatives. Show us that you’re not just interested in the role but also passionate about their mission and vision.
✨Tip Number 3
Don’t underestimate the power of social media! Follow the University of Surrey on platforms like LinkedIn and Twitter. Engage with their content to get noticed and demonstrate your enthusiasm for their work.
✨Tip Number 4
When you apply through our website, make sure to tailor your application to highlight your experience in multi-channel marketing and data-driven decision-making. We want to see how you can contribute to our ambitious growth targets!
We think you need these skills to ace Head of International Student Recruitment (Marketing) in Guildford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Head of International Student Recruitment. Highlight your experience in international marketing and student recruitment, showcasing measurable growth you've achieved in previous roles.
Craft a Compelling Supporting Statement: Your supporting statement is your chance to shine! Clearly outline how your skills and experiences align with the job description. Use specific examples to demonstrate your expertise in multi-channel marketing and data-driven decision-making.
Showcase Leadership Skills: Since this is a senior leadership role, emphasise your experience in leading high-performing teams. Share examples of how you've developed team culture and driven performance in fast-paced environments.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way to ensure your application gets the attention it deserves!
How to prepare for a job interview at Esrc IAA University of Surrey
✨Know Your Stuff
Before the interview, dive deep into the University of Surrey's mission and values. Understand their international growth agenda and how your experience in international marketing can align with their goals. This will show that you're not just interested in the role, but also genuinely invested in the university's vision.
✨Showcase Your Success
Prepare to discuss specific examples of your past achievements in international student recruitment and marketing. Use data to back up your claims—think about campaigns you've led, conversion rates you've improved, and how you've used insights to drive decisions. Numbers speak volumes!
✨Engage with Insight
Since the role involves using analytics to inform strategies, be ready to talk about how you've previously leveraged data to optimise performance. Bring examples of how you've turned insights into actionable marketing strategies that have led to measurable growth.
✨Team Leadership Matters
As a senior leader, your ability to develop and lead high-performing teams is crucial. Be prepared to discuss your leadership style and how you've fostered a culture of accountability and continuous improvement in your previous roles. Highlight any mentoring or coaching experiences that demonstrate your commitment to team success.