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- Tasks: Create and maintain high-quality web content for Leicestershire County Council.
- Company: Join the innovative Digital Services Team at Leicestershire County Council.
- Benefits: Competitive salary, flexible working options, and a supportive environment.
- Why this job: Make a real impact by improving online user experiences and driving digital transformation.
- Qualifications: Experience in web content design, CMS, and strong communication skills required.
- Other info: Opportunities for professional growth and commitment to equal opportunities.
The predicted salary is between 27000 - 29000 £ per year.
Organisation: Leicestershire County Council
Work Location: County Hall, Glenfield, Leicester, LE3 8RA
Salary: £32,070 - £34,359 per annum (pro-rata for part-time)
Working Hours: 33 hours per week (0.89 FTE)
Contract Type: Fixed term for 2 years
Closing Date: Friday 20th February 2026
Interview Date(s): TBC
Do you have a passion to create and maintain accurate, high quality online web content? Are you able to use customer evidence to improve content and user journeys? Can you work in an innovative and collaborative way to drive continuous improvement?
About the Role
This is an exciting opportunity to join an established Digital Services Team as a skilled web content designer. The role will predominately involve editing, updating and developing our websites and intranet (please note - this is not a social media role). The role will involve:
- Working with service managers and experts to create, develop and maintain content that is always based on accurate information and aligned to a service’s digital objectives.
- Being able to use evidence and data to scope, design, and review online ‘user journeys’ to ensure they are effective and enable customers to locate and complete what they need to.
- Possessing the ability to advise, guide and challenge service managers, staff, and other stakeholders as necessary on web and intranet content.
- Providing support on the content needed for online projects and/or work packages as required, ensuring the work completed meets the required standards and is delivered within agreed timescales.
- Maintaining an awareness of new developments and best practice in online content, web publishing, online usage, SharePoint, and Drupal content management system, incorporating these into your delivery and promoting best practice.
You will also be working closely with department stakeholders, business intelligence and the Customer Service Centre to understand and facilitate channel shift to online and to influence future service delivery and build strong professional relationships with the Information and Technology function.
About You
To apply for this post, you must be able to evidence in your application how you meet the following criteria:
- Possess the skills and experience in designing, writing, editing and publishing web and intranet content and online forms, whilst following quality standards, design principles, accessibility requirements and best practice.
- Be able to work with a content management system – ideally Drupal and SharePoint.
- Generate solutions to straightforward and complex problems, and be able to present and provide support, advice, and relevant recommendations on web and intranet content design, to non-specialist staff in a way that is can be understood.
- Possessing knowledge of current legislative requirements, governance and relevant policies and procedures associated with the management of online content.
- Demonstrate effective communication skills when supporting the development of a quality digital service, in line with business need, and working with a wide range of stakeholders.
- Investigate online content issues, devise solutions, and pursue principles for ensuring continuous improvement.
- Be able to use Google analytics 4 and search engine optimisation skills when creating or developing effective and appropriate web and intranet content.
- You should be able to plan your work, working on multiple priorities whilst ensuring you are adhering to set deadlines.
- Be able to use a range of research and information to provide clear recommendations and have a relevant degree or equivalent or proven experience delivering effective digital services, combined with strong skills in designing and managing online content (including SEO, analytics, CMS use, user‑centred design, issue resolution, and continuous improvement), supporting digital projects and transformation, and applying solid knowledge of IT products, standards, legislation, governance, and policies relating to online content.
You must also have an understanding of, and commitment to, equal opportunities, and the ability to apply this to all situations. In addition, we also expect you to share our commitment to our values and will ask you to evidence when you have demonstrated them as part of the selection process. Reasonable adjustments will be considered for applicants with a disability. We are a Disability Confident Employer.
Interested in Flexible Working? We are open to discussions about flexible working, which may include part time working, job sharing, term-time working, flexible start and finish times, and hybrid working, depending on the requirements of the role and the service. If you would like to discuss the possible flexible working options that might be applicable to this role, please contact the person named below.
Contact Asha Mistry, Digital Team Leader Telephone: 0116 305 8095
How to Apply
At Leicestershire County Council we’re looking for top talent from all walks of life. Whoever you are, wherever you’re from, and whatever your background - we care about what you bring to our organisation, not just what’s on your CV. That’s why we’ve designed a recruitment process that’s fair, accessible, and focused on potential. And with benefits that support people at every age and stage of life, we make sure you can thrive - both personally and professionally. If you share our passion to make a difference for the people of Leicestershire, we’d love to hear from you. Click the apply button to submit your application, ensuring that you upload a supporting statement that explains how you meet the criteria listed in the ‘About You’ section above. Without this information, we won’t be able to assess your suitability for the role, and your application will be rejected. For tips on how to write your statement, see the How to Apply section on our career site. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. If you have any technical issues when trying to apply for this post or you want to request an application pack in an alternative format, please contact our Employee Service Centre by telephoning 0300 3030222 (select option 2) or raising a ticket via our online portal.
Content Designer (Not Social Media) employer: ESPO Trading Limited
Contact Detail:
ESPO Trading Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Designer (Not Social Media)
✨Tip Number 1
Get to know the company! Research Leicestershire County Council and their digital services. Understanding their values and objectives will help you tailor your approach during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events. Building relationships can give you insider info about the role and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills in web content design align with the job description. Practise articulating your experience with CMS, SEO, and user-centred design to impress the interviewers.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a nice touch that keeps you fresh in their minds and shows your enthusiasm for the position.
We think you need these skills to ace Content Designer (Not Social Media)
Some tips for your application 🫡
Tailor Your Supporting Statement: Make sure to customise your supporting statement to highlight how your skills and experiences align with the criteria listed in the job description. We want to see how you can bring your unique flair to the role!
Showcase Your Content Skills: Don’t forget to demonstrate your experience with web content design, especially using CMS like Drupal and SharePoint. We’re keen to see examples of how you've created engaging online content that meets quality standards.
Use Evidence and Data: When discussing your past work, use specific examples and data to back up your claims. Show us how you’ve used customer evidence to improve user journeys and content effectiveness – numbers speak volumes!
Apply Early!: We might close the application process early if we get enough applications, so don’t wait until the last minute! Head over to our website and submit your application as soon as you can to avoid missing out on this exciting opportunity.
How to prepare for a job interview at ESPO Trading Limited
✨Know Your Content Inside Out
Before the interview, make sure you thoroughly understand the role of a Content Designer. Familiarise yourself with web content principles, accessibility standards, and the specific tools mentioned in the job description, like Drupal and SharePoint. This will help you confidently discuss your experience and how it aligns with their needs.
✨Showcase Your Problem-Solving Skills
Be prepared to share examples of how you've tackled content-related challenges in the past. Think about specific instances where you used data or user feedback to improve online content or user journeys. This will demonstrate your ability to generate solutions and drive continuous improvement.
✨Communicate Effectively with Stakeholders
Since the role involves working closely with various stakeholders, practice explaining complex content concepts in simple terms. Prepare to discuss how you've successfully collaborated with non-specialist staff in previous roles, ensuring everyone is on the same page regarding web content design.
✨Demonstrate Your Passion for Digital Services
Express your enthusiasm for creating high-quality online content that meets user needs. Share any relevant projects or initiatives you've been involved in that showcase your commitment to digital services and continuous improvement. This will help convey your alignment with the council's values and mission.
