At a Glance
- Tasks: Lead media relations strategies and create compelling content to enhance brand reputation.
- Company: Join a dynamic in-house team at a leading electrotechnical company.
- Benefits: Enjoy extra annual leave, health cashback, pension scheme, and free parking.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Shape the company's media presence and make a real impact on brand identity.
- Qualifications: Proven media relations experience and strong copywriting skills required.
The predicted salary is between 35000 - 45000 £ per year.
This exciting role reports directly to the Marketing Manager and sits within a dynamic in‑house team responsible for delivering Marketing, Communications, and Design services across the group of companies. As a Senior Media Relations Executive, you will play a key role in supporting the group’s communications strategy, working closely with the Media Relations Consultant and Marketing Manager. You’ll have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group’s reputation and build its brand identity.
Main Duties
- Strategy and Planning: Lead the development and implementation of proactive and reactive media relations plans aligning with the group-wide strategic marketing objectives. Oversee reputation management activities, including reputational risk monitoring and crisis‑response planning. Provide guidance on media positioning, messaging, and emerging issues when needed.
- Content and Editorial Oversight: Produce and oversee high‑quality content for trade media in the electrotechnical industry, including thought‑leadership articles, technical features, product releases, business updates, case studies, web stories, and award submissions. Act as editorial lead, ensuring accuracy, clarity, and alignment with brand tone of voice. Identify compelling stories from across the business and shape them into publishable media assets. Support media copywriting, submissions and pitches for multiple companies, covering a range of industry sectors including but not limited to Scolmore Groups community support initiative ‘Scolmore Connect’.
- Media Relationship Management: Build and maintain strong relationships with key journalists, editors, and industry publications. Lead the pitching process to secure impactful high‑value coverage across trade and digital media. Maintain and develop media lists, ensuring targeted outreach and effective segmentation.
- Press Office Leadership: Manage the press office function, ensuring timely, accurate responses to media inquiries. Escalate sensitive issues appropriately and coordinate cross‑departmental responses. Monitor media coverage and competitor activity, providing regular insights and recommendations.
- Cross‑Functional Collaboration: Lead monthly planning meetings to align PR activity with business priorities. Work closely with internal teams to ensure consistent messaging across all channels. Support with proofreading and supplying copy for company literature, website content, and other collateral when necessary.
- Brand and Reputation Development: Identify opportunities to publish positive, brand‑enhancing content across industry platforms. Ensure all external communications adhere to brand, campaign, and tone‑of‑voice guidelines. Stay informed about industry trends, regulatory changes, and media developments to inform PR strategy.
Skills and Experience
Essential: The successful candidate will have significant experience of working in a media relations role. Demonstrate a proficiency in copywriting with proven ability to produce quality content with a focus on products and feature material within trade media. Well organised, reliable and hardworking individual, able to work independently and as part of a team. Confident and able to form relationships with stakeholders both internally and externally and able to demonstrate strong verbal communications skills. Experience developing and maintaining relationships with Trade Media/Magazine Editors. Confidently demonstrates a strategic input, not just execution. Able to lead and take ownership of projects or campaigns from a media relations perspective. Proven experience to confidently develop, coordinate and execute a cross‑channel communications plan. Self‑motivated and enthusiastic to continuously improve knowledge and skills.
Desirable: Experience working within the construction/electrical industry. Experience with crisis management and recovery experience as well as knowledge or managing reputational risk issues. Proactive in finding new stories to support the business and brand development. Understanding of the trade media landscape.
Option to purchase up to 5 extra days annual leave Health Cashback Plan Pension Scheme Life Assurance Free Parking Site Location: Scolmore House, Tamworth, B79 7UL
Senior Media Relations Executive employer: Espire
Join a forward-thinking company that values creativity and collaboration, where as a Senior Media Relations Executive, you will have the chance to shape the narrative of our brand across industry media platforms. Located in Tamworth, our dynamic work culture fosters professional growth and offers unique benefits such as a Health Cashback Plan and the option to purchase additional annual leave, ensuring a healthy work-life balance. With a commitment to employee development and a supportive team environment, this is an excellent opportunity for those looking to make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Relations Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Espire. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Espire, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Espire inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Media Relations Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Espire. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Espire.
How to prepare for a job interview at Espire
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
